I am a creative Social Media Content Creator with a passion for digital storytelling and audience engagement. Skilled in producing short-form videos like Reels, TikTok, and YouTube Shorts, I specialize in creating content that resonates, drives engagement, and boosts brand visibility. With experience managing brand partnerships, influencer collaborations, and community engagement, I continuously strive to deliver impactful marketing solutions. My background in marketing and communications, combined with my enthusiasm for photography and videography, has equipped me with a versatile skill set. I enjoy researching social media trends and applying data-driven strategies to optimize content performance and build strong audience connections.

Josephine Nishaat Nishaat Begum Binte Sy

I am a creative Social Media Content Creator with a passion for digital storytelling and audience engagement. Skilled in producing short-form videos like Reels, TikTok, and YouTube Shorts, I specialize in creating content that resonates, drives engagement, and boosts brand visibility. With experience managing brand partnerships, influencer collaborations, and community engagement, I continuously strive to deliver impactful marketing solutions. My background in marketing and communications, combined with my enthusiasm for photography and videography, has equipped me with a versatile skill set. I enjoy researching social media trends and applying data-driven strategies to optimize content performance and build strong audience connections.

Available to hire

I am a creative Social Media Content Creator with a passion for digital storytelling and audience engagement. Skilled in producing short-form videos like Reels, TikTok, and YouTube Shorts, I specialize in creating content that resonates, drives engagement, and boosts brand visibility. With experience managing brand partnerships, influencer collaborations, and community engagement, I continuously strive to deliver impactful marketing solutions.

My background in marketing and communications, combined with my enthusiasm for photography and videography, has equipped me with a versatile skill set. I enjoy researching social media trends and applying data-driven strategies to optimize content performance and build strong audience connections.

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Language

English
Fluent
Urdu
Advanced
Hindi
Advanced
Tamil
Advanced
Korean
Beginner

Work Experience

Marketing and Communications Executive at Novotel & Mercure Singapore on Stevens
April 30, 2024 - August 11, 2025
Implemented Novotel’s brand guidelines and marketing strategies. Developed promotional campaigns for hotel services including rooms, dining, and events. Collaborated with Accor’s corporate marketing team. Managed social media pages (Instagram, Facebook, TikTok), analyzed online performance and guest engagement. Created engaging photo and video content. Managed PR initiatives and media relationships. Partnered with travel bloggers, influencers, and media agencies to enhance brand visibility.
Digital Marketer at Toemployment Pte Ltd
November 30, 2022 - August 11, 2025
Planned and executed social media content for Instagram, Facebook, and LinkedIn. Conducted photo and video shoots, retouched and edited content. Prepared weekly website articles. Designed email marketing campaigns targeting specific audiences using Zoho CRM and Zoho campaign tools. Ran lead generation ads on Facebook, Instagram, and the website.
Admin Assistant at SATS
March 31, 2020 - August 11, 2025
Keyed in monthly services data to support billing to airlines and vendors, ensuring accurate records to maintain profit margins. Assisted in filing invoices to facilitate audits and save company time and effort.
Clinic Assistant at EC Family Clinic
June 30, 2019 - August 11, 2025
Handled front desk duties including patient registration, collection of particulars, and medication history. Assisted full-time staff to dispense medications accurately during busy periods, learning necessary skills quickly to support clinic operations.
Admin Assistant at Sunlove Nursing Home
June 30, 2016 - August 11, 2025
Managed monthly applications for government subsidies for 40 patients. Planned and executed at least four welfare activities daily by liaising with the patient activity team, resulting in increased patient engagement and improved quality of life.
Constituency Support Officer at Pasir Ris Elias Community Centre (CC)
June 30, 2014 - August 11, 2025
Handled public inquiries on community events and general queries. Promoted CC events and courses to patrons, ensuring high participation and maximization of organized events.

Education

SkillsFuture Work-Study Certificate (Bootcamp) in Digital Marketing at Singapore Institute of Retail Studies, Nanyang Polytechnic
March 1, 2021 - April 30, 2021
Diploma in English Theatre at Nanyang Academy of Fine Arts (NAFA)
January 1, 2016 - December 31, 2019
Voice & Speech Training at Nanyang Academy of Fine Arts (NAFA)
January 1, 2016 - December 31, 2019
Nitec in Business Service at Institute of Technical Education (ITE)
January 1, 2013 - December 31, 2015

Qualifications

SkillsFuture Work-Study Certificate in Digital Marketing
March 1, 2021 - April 30, 2021

Industry Experience

Travel & Hospitality, Media & Entertainment, Retail, Professional Services