Joshua Viviers

Available to hire

I’m Joshua Viviers, a strategic copywriter and creative strategist helping brands turn unclear ideas into usable messaging.

About

I’m Joshua Viviers, a strategic copywriter and creative strategist helping brands turn unclear ideas into usable messaging.

I work across website copy, content writing, service pages, landing pages, content strategy, brand voice, and positioning. My focus is on helping digital products, service brands, and growing businesses explain what they do and why their audience should care.

I bring a mix of copywriting, brand psychology, SEO awareness, design, and conversion thinking to each project. That means I structure pages, clarify offers, shape user journeys, and make messaging easier to understand and act on.

I also have design experience across tools like Canva, Affinity, Adobe Fresco, Photoshop, Illustrator, and Figma, which helps me collaborate smoothly with designers and think visually when planning website sections, content layouts, and brand assets.

Whether I’m writing a homepage, a blog post, refining a service offer, building out a content direction, or tightening brand messaging, my goal is to make the message clear and effective.

  • 7 years' experience
  • Joined June 2026

Industry experience

  • Software & Internet
  • Professional Services
  • Gaming

Work experience· 7 roles

Lead Copywriter & Brand Strategist · Meraki BrandingJan 2026 – Present · 11 mos

Lead website messaging strategy and architecture for founder-led and growth-stage businesses. Structured multi-tier service ecosystems (Essentials ® Core ® Premium) to clarify premium positioning. Developed homepage and service page frameworks aligned with user intent and conversion logic. Built SEO-informed copy for Google indexing and AI-driven search discovery. Collaborated with founders, designers, and marketing teams to align messaging with business goals.

Junior Promotions Strategist · B2Spin LimitedJul 2025 – Nov 2025 · 5 mos

Led lifecycle messaging across onboarding, activation, retention, and reactivation flows. Developed behaviour-based CRM messaging tailored to engagement levels. Collaborated with CRM and product stakeholders to align messaging with performance goals.

Content Editor · B2Spin LimitedMar 2024 – Jul 2025 · 1 yr 5 mos

Developed onboarding and retention email campaigns. Created platform education copy explaining features and value propositions. Ensured consistent tone across lifecycle touchpoints.

Content Writer · TheGamer.comNov 2023 – Nov 2024 · 1 yr 1 mo
Content Writer · GraphiteAug 2023 – Jan 2024 · 6 mos
Content Manager · CozabMar 2021 – Nov 2022 · 1 yr 9 mos
Founder & Lead Copywriter · JV Content StudioMay 2019 – Present · 7 yrs 7 mos

Education

Associate’s Degree · Nelson Mandela University2014 – 2017

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