I’m Joshua Viviers, a strategic copywriter and creative strategist helping brands turn unclear ideas into usable messaging. I work across website copy, content writing, service pages, landing pages, content strategy, brand voice, and positioning. My focus is on helping digital products, service brands, and growing businesses explain what they do and why their audience should care. I bring a mix of copywriting, brand psychology, SEO awareness, design, and conversion thinking to each project. That means I structure pages, clarify offers, shape user journeys, and make messaging easier to understand and act on. I also have design experience across tools like Canva, Affinity, Adobe Fresco, Photoshop, Illustrator, and Figma, which helps me collaborate smoothly with designers and think visually when planning website sections, content layouts, and brand assets. Whether I’m writing a homepage, a blog post, refining a service offer, building out a content direction, or tightening brand messaging, my goal is to make the message clear and effective.

Joshua Viviers

I’m Joshua Viviers, a strategic copywriter and creative strategist helping brands turn unclear ideas into usable messaging. I work across website copy, content writing, service pages, landing pages, content strategy, brand voice, and positioning. My focus is on helping digital products, service brands, and growing businesses explain what they do and why their audience should care. I bring a mix of copywriting, brand psychology, SEO awareness, design, and conversion thinking to each project. That means I structure pages, clarify offers, shape user journeys, and make messaging easier to understand and act on. I also have design experience across tools like Canva, Affinity, Adobe Fresco, Photoshop, Illustrator, and Figma, which helps me collaborate smoothly with designers and think visually when planning website sections, content layouts, and brand assets. Whether I’m writing a homepage, a blog post, refining a service offer, building out a content direction, or tightening brand messaging, my goal is to make the message clear and effective.

Available to hire

I’m Joshua Viviers, a strategic copywriter and creative strategist helping brands turn unclear ideas into usable messaging.

I work across website copy, content writing, service pages, landing pages, content strategy, brand voice, and positioning. My focus is on helping digital products, service brands, and growing businesses explain what they do and why their audience should care.

I bring a mix of copywriting, brand psychology, SEO awareness, design, and conversion thinking to each project. That means I structure pages, clarify offers, shape user journeys, and make messaging easier to understand and act on.

I also have design experience across tools like Canva, Affinity, Adobe Fresco, Photoshop, Illustrator, and Figma, which helps me collaborate smoothly with designers and think visually when planning website sections, content layouts, and brand assets.

Whether I’m writing a homepage, a blog post, refining a service offer, building out a content direction, or tightening brand messaging, my goal is to make the message clear and effective.

See more

Language

English
Fluent

Work Experience

Lead Copywriter & Brand Strategist at Meraki Branding
January 1, 2026 - Present
Lead website messaging strategy and architecture for founder-led and growth-stage businesses. Structured multi-tier service ecosystems (Essentials ® Core ® Premium) to clarify premium positioning. Developed homepage and service page frameworks aligned with user intent and conversion logic. Built SEO-informed copy for Google indexing and AI-driven search discovery. Collaborated with founders, designers, and marketing teams to align messaging with business goals.
Founder & Lead Copywriter at JV Content Studio
May 1, 2019 - Present
Delivered strategic messaging and conversion-focused copy for SaaS and service-based brands. Built homepage frameworks, landing pages, onboarding flows, and lifecycle campaigns. Diagnosed positioning gaps impacting activation and retention. Applied behavioural psychology principles to improve engagement and decision-making.
Junior Promotions Strategist at B2Spin Limited
July 1, 2025 - November 1, 2025
Led lifecycle messaging across onboarding, activation, retention, and reactivation flows. Developed behaviour-based CRM messaging tailored to engagement levels. Collaborated with CRM and product stakeholders to align messaging with performance goals.
Content Editor at B2Spin Limited
March 1, 2024 - July 1, 2025
Developed onboarding and retention email campaigns. Created platform education copy explaining features and value propositions. Ensured consistent tone across lifecycle touchpoints.
Content Writer at Graphite
August 1, 2023 - January 1, 2024
Wrote B2B SaaS product copy explaining integrations and workflows. Created onboarding and feature-clarity content to support user adoption.
Content Manager at Cozab
March 1, 2021 - November 1, 2022
Built scalable content workflows and managed writer teams. Conducted SEO research and performance optimization.
Content Writer at TheGamer.com
November 1, 2023 - November 1, 2024
Produced SEO-driven content explaining technology and gaming tools. Simplified complex products into structured, benefit-driven guidance.

Education

Associate’s Degree at Nelson Mandela University
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Gaming