Joshua Viviers
I’m Joshua Viviers, a strategic copywriter and creative strategist helping brands turn unclear ideas into usable messaging.
About
I’m Joshua Viviers, a strategic copywriter and creative strategist helping brands turn unclear ideas into usable messaging.
I work across website copy, content writing, service pages, landing pages, content strategy, brand voice, and positioning. My focus is on helping digital products, service brands, and growing businesses explain what they do and why their audience should care.
I bring a mix of copywriting, brand psychology, SEO awareness, design, and conversion thinking to each project. That means I structure pages, clarify offers, shape user journeys, and make messaging easier to understand and act on.
I also have design experience across tools like Canva, Affinity, Adobe Fresco, Photoshop, Illustrator, and Figma, which helps me collaborate smoothly with designers and think visually when planning website sections, content layouts, and brand assets.
Whether I’m writing a homepage, a blog post, refining a service offer, building out a content direction, or tightening brand messaging, my goal is to make the message clear and effective.
- 7 years' experience
- Joined June 2026
Industry experience
- Software & Internet
- Professional Services
- Gaming
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Work experience· 7 roles
Lead website messaging strategy and architecture for founder-led and growth-stage businesses. Structured multi-tier service ecosystems (Essentials ® Core ® Premium) to clarify premium positioning. Developed homepage and service page frameworks aligned with user intent and conversion logic. Built SEO-informed copy for Google indexing and AI-driven search discovery. Collaborated with founders, designers, and marketing teams to align messaging with business goals.
Led lifecycle messaging across onboarding, activation, retention, and reactivation flows. Developed behaviour-based CRM messaging tailored to engagement levels. Collaborated with CRM and product stakeholders to align messaging with performance goals.
Developed onboarding and retention email campaigns. Created platform education copy explaining features and value propositions. Ensured consistent tone across lifecycle touchpoints.
Education
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