I'm a UI, UX, and Product Designer with 10+ years of experience across various industries. I'm collaborative, adaptable, and easy to work with — comfortable picking up any tool like Figma, Sketch, or whatever the project demands. My work spans accessible, responsive web design and native mobile apps, with a strong focus on usability and inclusive design. I collaborate with cross-functional teams to translate complex problems into intuitive, user-centered solutions. I’ve led design systems, prototyping, and UX testing in Agile environments, delivering measurable outcomes for stakeholders while ensuring accessibility and inclusivity remain at the forefront of the design process.

Joshua Binns

I'm a UI, UX, and Product Designer with 10+ years of experience across various industries. I'm collaborative, adaptable, and easy to work with — comfortable picking up any tool like Figma, Sketch, or whatever the project demands. My work spans accessible, responsive web design and native mobile apps, with a strong focus on usability and inclusive design. I collaborate with cross-functional teams to translate complex problems into intuitive, user-centered solutions. I’ve led design systems, prototyping, and UX testing in Agile environments, delivering measurable outcomes for stakeholders while ensuring accessibility and inclusivity remain at the forefront of the design process.

Available to hire

I’m a UI, UX, and Product Designer with 10+ years of experience across various industries. I’m collaborative, adaptable, and easy to work with — comfortable picking up any tool like Figma, Sketch, or whatever the project demands. My work spans accessible, responsive web design and native mobile apps, with a strong focus on usability and inclusive design.

I collaborate with cross-functional teams to translate complex problems into intuitive, user-centered solutions. I’ve led design systems, prototyping, and UX testing in Agile environments, delivering measurable outcomes for stakeholders while ensuring accessibility and inclusivity remain at the forefront of the design process.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior User Interface Designer at WooliesXI
November 1, 2023 - Present
Hired into the customer and partner handover team working on various internal web and app products enabling teams and partners to smoothly handle and deliver physical products. Initiatives include driver self-collection reducing wait times by 33%, digitization of food safety handover processes ensuring compliance, and digitization of truck fleet delivery handover processes covering 1000+ routes with unanimously positive feedback. These projects saved the business millions in time efficiency by accurately measuring every second.
Senior User Interface Designer at NSW Department of Customer Service
June 30, 2023 - August 24, 2025
Worked on various COVID-related product design projects to assist NSW citizens during the pandemic, ensuring all designs were accessible. Highlights include COVID testing and vaccination clinic finders, COVID data/statistics, and homepage redesign. Also designed NSW Flood recovery map, migrated government agencies to the DCS platform, enhanced and unified map UI design, and developed complex 'Walks Near Me' system. Designed and built interactive prototypes for translation solutions catering to culturally and linguistically diverse customers across multiple media types, using Figma, Miro, and other design tools.
Senior UI Designer at Telstra
October 31, 2021 - August 24, 2025
Utilized Sketch and Abstract to design various business-as-usual products for multiple teams, focusing on the user pathway for payment workflows across iOS and Android platforms. Worked primarily alongside a UX designer.
Product Designer at Isentia
July 31, 2021 - August 24, 2025
Collaborated with a cross-functional team using human-centered, Agile methodology to deliver world-class UI and product design work across native mobile apps and web, primarily using Figma, Abstract, and Sketch. Contributed to extending the company’s extensive design system.
UX/UI Designer at National Rugby League (NRL)
August 31, 2020 - August 24, 2025
Worked with a cross-functional team using human-centered, Agile methodology delivering world-class design work with Sketch, InVision, Figma, and Adobe Suite. Key achievements include creating the NRL Digital Network with 22 websites across desktop and mobile achieving over 1.5 million user sign-ups, designing apps for 16 clubs and 2 State Leagues totaling 36 apps on iOS and Android, leading NRL’s digital rebrand from print-focused to holistic brand across media, and redesigning the registration flow and websites for community rugby league with extensive user testing and collaboration. Launched with over 8,000 registrations and over $110k transacted in the first week with zero support tickets.
UI/Digital Designer at Southern Cross Austereo
March 31, 2017 - August 24, 2025
Redesigned Triple M's NRL and AFL apps collaborating with the team using Sketch, InVision, and Adobe Suite.
Graphic Designer, Sales & Production Manager at The Resource Group Education
July 31, 2014 - August 24, 2025
Senior User Interface Designer at WooliesXI
November 1, 2023 - Present
Hired into the customer and partner handover team working on various internal products across web and app. Enabled smoother handover and delivery of physical products, working across physical and digital spaces to provide significant cost savings. Key projects include driver self-collection initiative which reduced wait times significantly, digitisation of food safety handover processes ensuring compliance with relevant laws, and digitisation of truck fleet delivery handover for over 1000+ routes with unanimously positive feedback while saving the business millions in time efficiency by meticulously measuring and costing every second.
Senior User Interface Designer at NSW Department of Customer Service
June 30, 2023 - August 24, 2025
Worked on various COVID-related product design projects assisting NSW citizens during the pandemic, ensuring all designs were accessible. Highlights include Covid testing clinic finder, vaccination clinic finder, data and statistics dashboards, and redesigning the COVID homepage. Other projects include the NSW Flood Recovery Map, migration of government agencies to the DCS platform, design system contributions, and Walks Near Me, a complex search system for places of interest. Designed a translation solution for CALD customers across multiple media types with interactive Figma prototypes used in UX testing. Key design tools included Figma, Miro, and Flourish.
Senior UI Designer at Telstra
October 31, 2021 - August 24, 2025
Worked on a variety of business-as-usual product designs primarily collaborating with a UX designer, focusing on user pathways for payment workflows across iOS and Android. Utilised Sketch and Abstract tools extensively.
Product Designer at Isentia
July 31, 2021 - August 24, 2025
Collaborated within a cross-functional team using human-centred, agile methodology to deliver world-class UI and product design for native mobile apps and web. Worked primarily with Figma, Abstract, and Sketch while contributing to an extensive design system.
UX/UI Designer at National Rugby League (NRL)
August 31, 2020 - August 24, 2025
Worked at Australia's largest sporting organisation collaborating with a cross-functional team using human-centred agile methods. Delivered design work using Sketch, InVision, Figma, and Adobe Suite. Key achievements include creating a digital network of 22 websites across desktop and mobile exceeding targets for user sign-ups and monthly active users, designing apps for 16 clubs and 2 state leagues covering 36 apps on iOS and Android, leading the digital rebrand of NRL, and redesigning registration flows for community rugby involving extensive user testing and stakeholder engagement resulting in high registration numbers and smooth transactions with no support tickets.
UI/Digital Designer at Southern Cross Austereo
March 31, 2017 - August 24, 2025
Collaborated with the team to redesign the Triple M NRL & AFL apps using Sketch, InVision, and Adobe Suite.
Graphic Designer, Sales & Production Manager at The Resource Group Education
July 31, 2014 - August 24, 2025
Senior User Interface Designer at WooliesX
November 1, 2023 - October 27, 2025
Joined the customer and partner handover team, working on multiple internal products across web and app. Enabled smooth handovers and delivery of physical products, across both digital and physical spaces, driving significant cost savings. Highlights include reducing driver wait times via a self-collection initiative and digitising food safety handover and truck fleet delivery processes; over 1,000 routes handed over with positive feedback and no negative impact on operational metrics.
Senior UI Designer at NSW Department of Customer Service
June 1, 2023 - June 1, 2023
Led Covid-related product design for NSW.gov.au to support citizens during the pandemic. Projects included Covid testing and vaccination clinic finders, Covid data and statistics, and the Covid homepage; NSW Flood Recovery map; migrating agencies to the DCS platform; contributing to and updating the Design System; redesigning map UI; building Walk Near Me functionality and translation solutions for CALD customers with interactive prototypes in Figma for UX testing.
Senior UI Designer at Telstra Utilities
October 1, 2021 - October 1, 2021
BAU product design across multiple teams, focusing on the user pathway for the payment workflow across iOS and Android platforms.
Product Designer at Isentia
July 1, 2021 - July 1, 2021
Collaborated with cross-functional teams, contributed to the design system, and delivered world-class UI and product design across native mobile apps and the web as part of Isentia’s digital product suite.
UX/UI Designer at National Rugby League (NRL)
August 1, 2020 - August 1, 2020
Worked with cross-functional teams using human-centred, Agile methodologies. Delivered world-class UI and product design across web and mobile while leveraging Sketch, InVision, and Figma. Key achievements included creating a digital network of 22 websites across desktop and mobile and supporting large-scale membership sign-ups and engagement.
UI/Digital Designer at Southern Cross Austereo
March 1, 2017 - March 1, 2017
Designed BAU UI for multiple teams and contributed to designing Triple M’s NRL & AFL apps using Sketch, InVision, and the Adobe Suite.
Graphic Designer, Sales & Production Manager at The Resource Group
July 1, 2014 - July 1, 2014
Drove graphic design and production management, supporting education-focused initiatives and client campaigns.

Education

Bachelor of Graphic Design at University of Canberra, Niigata University (Japan)
January 1, 2009 - December 31, 2010
Advanced Diploma in Graphic Design at Canberra Institute of Technology
January 1, 2006 - December 31, 2007
Bachelor of Graphic Design at University of Canberra, Niigata University (Japan)
January 1, 2009 - December 31, 2010
Advanced Diploma in Graphic Design at Canberra Institute of Technology
January 1, 2006 - December 31, 2007
Stakeholder Management at Centre for Continuing Education
January 1, 2019 - January 1, 2019
User Experience Design at Academy Xi
January 1, 2016 - January 1, 2016
Bachelor of Graphic Design at University of Canberra / Niigata University (Japan)
January 1, 2009 - January 1, 2010
Advanced Diploma in Graphic Design at Canberra Institute of Technology
January 1, 2006 - January 1, 2007

Qualifications

Project Management Course: Stakeholder Management
January 1, 2019 - August 24, 2025
User Experience Design
January 1, 2016 - August 24, 2025
Project Management Course: Stakeholder Management
January 1, 2019 - August 24, 2025
User Experience Design
January 1, 2016 - August 24, 2025
Stakeholder Management
January 1, 2019 - January 1, 2019

Industry Experience

Government, Retail, Media & Entertainment, Software & Internet, Professional Services, Education