I’m a copywriter and editor with over 12 years of experience in marketing, e-commerce, brand, UX and SEO content. From long-form blogs that engage the reader while utilising keywords and commercial aims, to snappy subject lines that raise open rates. My specialist areas are beauty, apparel, lifestyle and travel, but I can turn my hand to (almost) anything - think DIY, finance, gaming and more. I’m organised and always deliver work on time.…

Josie England

I’m a copywriter and editor with over 12 years of experience in marketing, e-commerce, brand, UX and SEO content. From long-form blogs that engage the reader while utilising keywords and commercial aims, to snappy subject lines that raise open rates. My specialist areas are beauty, apparel, lifestyle and travel, but I can turn my hand to (almost) anything - think DIY, finance, gaming and more. I’m organised and always deliver work on time.…

Available to hire

I’m a copywriter and editor with over 12 years of experience in marketing, e-commerce, brand, UX and SEO content. From long-form blogs that engage the reader while utilising keywords and commercial aims, to snappy subject lines that raise open rates. My specialist areas are beauty, apparel, lifestyle and travel, but I can turn my hand to (almost) anything - think DIY, finance, gaming and more. I’m organised and always deliver work on time.

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Language

English
Fluent

Work Experience

Content Manager at Cult Beauty
October 1, 2024 - October 1, 2024
Led a team of 9 copywriters; managed workload, editorial and SEO content strategy, and tone of voice; oversaw budget and resource tracking; established product and marketing processes; created living style guides and inclusive copy guidelines; delivered a 360° cross-channel content strategy across email, on-site, organic social, app and LinkedIn; achieved notable YTD outcomes (e.g., 194,330 blog sessions (+176% YoY) and £55,271 revenue (+58% YoY)) and drove brand consistency and high editorial standards.
Content Editor (Maternity Cover) at Selfridges
May 31, 2022 - May 31, 2022
Led a team of 19 copywriters; planned resources and budgets; protected deadlines during peak periods (Black Friday, Christmas); overhauled processes (resource planning, product-to-site schedules, editing schedules, training of new starters and freelancers); contributed to a sustainability content initiative; launched a new blog platform and content migration; improved SEO alignment and on-site content quality.
Beauty Writer at QVC UK
October 1, 2017 - October 1, 2017
Beauty Writer focusing on editorial copy and product content; contributed to a cohesive beauty voice across editorial and product pages; collaborated with brand teams to ensure on-brand, accurate copy and visuals.
Digital Content Editor & Copy Lead at QVC UK
September 30, 2019 - September 30, 2019
Specialist in omni-channel content direction for beauty; built brand identity and equity; defined tone of voice; led editorial strategy and monthly content calendars; produced editorial, marketing and commercial copy; managed budgets; briefed freelancers and models; signed off all content; led content to deliver strong on-page engagement and SEO alignment.
Digital Editor & Copy Writer at QVC UK
September 30, 2020 - September 30, 2020
Specialist in omni-channel content creation for beauty and lifestyle; led blog and editorial content, e-commerce copy, and social content; managed content migration and platform updates; ensured SEO-driven content strategy across digital channels.

Education

Add your educational history here.

Qualifications

LCMJ
January 1, 2016 - December 31, 2016
LCC
January 1, 2017 - December 31, 2017
A Levels
January 1, 1999 - January 1, 2006

Industry Experience

Retail, Media & Entertainment, Professional Services