Available to hire
Hi, I’m JOSEPHINE ADEBAJO. I’m a results-driven social media marketer and content creator with 4+ years of experience growing audiences and delivering measurable brand impact.
I’ve built a track record of creating viral content across TikTok with 10.7M+ likes across three accounts, and executing paid campaigns for global brands including Lipton Tea, Glossier, Logitech, Vision Express and Pinterest. I’m skilled in content strategy, UGC, influencer marketing and audience growth across multiple platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Social Media Manager & Content Creator at Self-employed / Freelance
January 1, 2019 - PresentDelivered paid advertisement campaigns for Lipton Tea, Glossier, Logitech, Vision Express and Pinterest; Produced UGC content aligned to campaign briefs; Created bespoke social media decks to advise clients on platform growth and content strategy; Grew three TikTok accounts to viral reach with 10.7M+ likes and 170,000+ followers; Generated 1M+ views on X (Twitter) sparking sustainability discussions.
Social Media Manager at TBC Bridge
November 1, 2023 - November 1, 2024Led social media marketing strategy, managing a team and overseeing weekly content scheduling; Optimised content performance through audience behaviour analysis and data-led adjustments; Mentored a team of young people aged 13–18 in a professional marketing environment.
Social Media Manager at Peach View Hotel
October 1, 2022 - October 1, 2023Managed the hotel Instagram, posting 3x daily and handling all customer queries via DMs and comments; Produced graphics, Reels and in-feed posts aligned to brand identity and ethos.
Retail Sales Assistant at River Island
March 1, 2021 - October 1, 2022Drove sales by engaging customers with new stock and resolving complaints efficiently.
Freelance Social Media Manager & Content Creator at Freelance / Self-employed
January 1, 2019 - PresentDelivered paid advertisement campaigns for Lipton Tea, Glossier, Logitech, Vision Express and Pinterest. Produced UGC content for brand clients, delivering on-brand assets aligned to campaign briefs. Created bespoke social media decks to advise clients on platform growth and content strategy. Grew three TikTok accounts to viral reach, accumulating 10.7M+ likes and 170,000+ followers. Generated 1M+ views on X (Twitter) through original content sparking sustainability discussion.
Education
MA Law at University of Law
January 11, 2030 - March 7, 2026BA English Literature at University of Westminster
January 11, 2030 - March 7, 2026A Levels at Riddlesdown 6th Form
January 11, 2030 - March 7, 2026GCSEs at Riddlesdown Collegiate
January 11, 2030 - March 7, 2026MA Law at University of Law
January 11, 2030 - March 7, 2026BA English Literature at University of Westminster
January 11, 2030 - March 7, 2026A Levels: Media Studies, Sociology, English Literature at Riddlesdown 6th Form
January 11, 2030 - March 7, 2026GCSEs: Maths, English and Science (9 GCSEs) at Riddlesdown Collegiate
January 11, 2030 - March 7, 2026Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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