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I’m a freelance designer and studio founder who leads Studio Pelican. I craft brand identities and compelling marketing visuals that help small to mid-size businesses grow. Collaborative by nature, I shape the concept and visual system, refining details to make the work effective in practice. I value clarity, curiosity, and thoughtful design, and I enjoy partnering with teams to turn ideas into cohesive, high-impact campaigns.…I’m a freelance designer and studio founder who leads Studio Pelican. I craft brand identities and compelling marketing visuals that help small to mid-size businesses grow. Collaborative by nature, I shape the concept and visual system, refining details to make the work effective in practice. I value clarity, curiosity, and thoughtful design, and I enjoy partnering with teams to turn ideas into cohesive, high-impact campaigns.

Josie H. Claxton

Brand Designer, Marketing Consultant, Graphic Designer, +3

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I’m a freelance designer and studio founder who leads Studio Pelican. I craft brand identities and compelling marketing visuals that help small to mid-size businesses grow. Collaborative by nature, I shape the concept and visual system, refining details to make the work effective in practice. I value clarity, curiosity, and thoughtful design, and I enjoy partnering with teams to turn ideas into cohesive, high-impact campaigns.…I’m a freelance designer and studio founder who leads Studio Pelican. I craft brand identities and compelling marketing visuals that help small to mid-size businesses grow. Collaborative by nature, I shape the concept and visual system, refining details to make the work effective in practice. I value clarity, curiosity, and thoughtful design, and I enjoy partnering with teams to turn ideas into cohesive, high-impact campaigns.

Available to hire

I’m a freelance designer and studio founder who leads Studio Pelican. I craft brand identities and compelling marketing visuals that help small to mid-size businesses grow.

Collaborative by nature, I shape the concept and visual system, refining details to make the work effective in practice. I value clarity, curiosity, and thoughtful design, and I enjoy partnering with teams to turn ideas into cohesive, high-impact campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Danish

Beginner

Work Experience

Founder & Creative Director at Studio Pelicano

February 9, 2026 - Present

I deliver graphic design and creative direction for small and independent businesses across a range of sectors. Work Includes: - Brand identity and logo design for businesses undergoing growth, repositioning, or change - Campaign visuals aligned to strategic concepts, developed for use across digital and print - Brochure and literature design focused on clarity, hierarchy, and usability - Visual refinement of existing brands to improve consistency and confidence - Oversight of visual assets to ensure alignment across websites, marketing, and sales materials

Marketing Manager at Homefire

August 16, 2021 - December 31, 2025

- Led the visual rebrand, setting the creative direction and overseeing external studio support to ensure consistency and quality - Designed and built multiple websites on WordPress, translating the new brand into a clear, user-focused digital experience - Developed a cohesive suite of brand and marketing assets used across the wider group - Ensured visual alignment and consistency across multiple companies, channels, and touchpoints

Content Designer at Canada Life

September 11, 2018 - October 9, 2020

- Directed two full-scale rebrands across the retirement division, overseeing visual identity and written assets across literature, marketing materials, and website content - Delivered design-led content across a multi-audience retirement platform, ensuring clarity and consistency for both adviser and customer users - Maintained brand consistency across digital and print through close collaboration with internal stakeholders - Led multiple concurrent projects, balancing creative quality with scope, timelines, and budgets.

Marketing Officer at Retirement Advantage

May 18, 2015 - September 11, 2018

- Led the creative direction for marketing campaigns within the financial services sector, with a focus on brand awareness and clarity - Directed the visual approach to digital content, improving engagement across websites and social channels - Acted as chief designer on two successful rebrands, overseeing visual identity, marketing collateral, and website content - Developed tailored website and editorial content for both adviser and customer audiences - Oversaw multiple concurrent projects, including integrated campaigns and adviser-focused events, ensuring consistency across all touchpoints