I’m a digital marketing and employer brand strategist who helps organisations turn their Employee Value Proposition into action. Over the last 7+ years, I’ve delivered full-funnel recruitment marketing and employer brand campaigns for global brands like Nike, Domino’s and Lloyds Banking Group, boosting engagement, applications and reputation through paid media, social, content, and employee advocacy. What sets me apart is the ability to connect creativity with structure: I combine storytelling and content strategy with rigorous campaign planning, project management and stakeholder alignment. At Human Magic, I contributed to four industry award wins and supported over £3M in new business pitches by leading employer brand activations across multiple channels. At Yapily, I drove a 50% increase in Glassdoor reviews through authentic employee engagement, launched an ambassador programme, and aligned employer brand with talent acquisition priorities. I believe a strong workplace brand is built on authenticity, openness, and consistency. My goal is to help organisations articulate their identity, activate it internally and externally, and inspire people to connect, apply, and belong. If you’re looking to strengthen your employer brand or recruitment marketing, let’s connect, I’m always up for a conversation about how brand and people intersect. 🧠 My strengths include: Employer Brand Activation & EVP Strategy Integrated Digital Campaigns (Paid + Organic) Social Media Strategy & Content Planning Audience Segmentation & Persona Development Stakeholder Management & Cross-Functional Collaboration Digital Channel Strategy (Meta, LinkedIn, SEO, Glassdoor)…I’m a digital marketing and employer brand strategist who helps organisations turn their Employee Value Proposition into action. Over the last 7+ years, I’ve delivered full-funnel recruitment marketing and employer brand campaigns for global brands like Nike, Domino’s and Lloyds Banking Group, boosting engagement, applications and reputation through paid media, social, content, and employee advocacy. What sets me apart is the ability to connect creativity with structure: I combine storytelling and content strategy with rigorous campaign planning, project management and stakeholder alignment. At Human Magic, I contributed to four industry award wins and supported over £3M in new business pitches by leading employer brand activations across multiple channels. At Yapily, I drove a 50% increase in Glassdoor reviews through authentic employee engagement, launched an ambassador programme, and aligned employer brand with talent acquisition priorities. I believe a strong workplace brand is built on authenticity, openness, and consistency. My goal is to help organisations articulate their identity, activate it internally and externally, and inspire people to connect, apply, and belong. If you’re looking to strengthen your employer brand or recruitment marketing, let’s connect, I’m always up for a conversation about how brand and people intersect. 🧠 My strengths include: Employer Brand Activation & EVP Strategy Integrated Digital Campaigns (Paid + Organic) Social Media Strategy & Content Planning Audience Segmentation & Persona Development Stakeholder Management & Cross-Functional Collaboration Digital Channel Strategy (Meta, LinkedIn, SEO, Glassdoor)WWWW…