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Creative Director with 15 years of experience across fashion, lifestyle, and luxury, specializing in brand image, creative strategy, and art direction. Strong focus on campaign concepts, visual identity, and high-quality production—from talent research to post-production follow-up. Led creative teams and collaborations for premium brands, translating brand vision into compelling content and visuals. Experienced in managing budgets, agencies, and end-to-end production workflows, with a deep background spanning fashion advertising, lifestyle storytelling, and photography.…Creative Director with 15 years of experience across fashion, lifestyle, and luxury, specializing in brand image, creative strategy, and art direction. Strong focus on campaign concepts, visual identity, and high-quality production—from talent research to post-production follow-up. Led creative teams and collaborations for premium brands, translating brand vision into compelling content and visuals. Experienced in managing budgets, agencies, and end-to-end production workflows, with a deep background spanning fashion advertising, lifestyle storytelling, and photography.

JOVANKA SAVIC

Creative Director, Art Director, Photographer, +2

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Creative Director with 15 years of experience across fashion, lifestyle, and luxury, specializing in brand image, creative strategy, and art direction. Strong focus on campaign concepts, visual identity, and high-quality production—from talent research to post-production follow-up. Led creative teams and collaborations for premium brands, translating brand vision into compelling content and visuals. Experienced in managing budgets, agencies, and end-to-end production workflows, with a deep background spanning fashion advertising, lifestyle storytelling, and photography.…Creative Director with 15 years of experience across fashion, lifestyle, and luxury, specializing in brand image, creative strategy, and art direction. Strong focus on campaign concepts, visual identity, and high-quality production—from talent research to post-production follow-up. Led creative teams and collaborations for premium brands, translating brand vision into compelling content and visuals. Experienced in managing budgets, agencies, and end-to-end production workflows, with a deep background spanning fashion advertising, lifestyle storytelling, and photography.

Available to hire

Creative Director with 15 years of experience across fashion, lifestyle, and luxury, specializing in brand image, creative strategy, and art direction. Strong focus on campaign concepts, visual identity, and high-quality production—from talent research to post-production follow-up.

Led creative teams and collaborations for premium brands, translating brand vision into compelling content and visuals. Experienced in managing budgets, agencies, and end-to-end production workflows, with a deep background spanning fashion advertising, lifestyle storytelling, and photography.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

Greek, Modern

Fluent

Serbian

Fluent

Work Experience

Creative Director at Freelance

April 1, 2022 - Present

Freelance creative consulting for fashion, design, and lifestyle brands. Developed brand image, identity, and creative direction for campaigns. Guided and coordinated creative teams, performed talent research and acquisition (photographers, directors, casting, MUA), and coordinated production with partner production companies or freelance teams. Clients include Carrera Eyewear, MAX&Co., Emporio Armani, Coccinelle, Telerie Spa (da di Milano), Iselba Residence Hotel, and Room Service Ibiza.

Freelance Creative and Art Director at Self-employed / Freelance

April 1, 2022 - Present

Led diverse creative projects for fashion and lifestyle clients, shaping brand identity, visual guidelines, and campaign storytelling. As a Freelance Creative Director, I collaborate with clients including Gruppo Max Mara, Safilo Group, Coccinelle, Telerie Spadari Milano, Iselba Residence Hotel, Acquasparta Firenze, and Room Service Ibiza. Responsibilities span concept development, art direction, photography direction, production coordination, and design of brand systems. I mentor teams, coordinate with agencies, oversee timelines, and ensure cohesive visuals across print, digital, and environmental media. My approach combines strategic thinking with hands-on design and photography, delivering polished outcomes that align with each brand’s voice. I also manage client relations, budgets, and creative follow-up to ensure successful launch and continuity of brand storytelling.

Brand Image Coordinator / Head of Creative Content at Nio Cocktails

March 1, 2021 - March 31, 2022

Head of Creative Content for the premium innovative RTD spirits brand. Owned creative strategy and coordinated creative projects within the marketing team. Managed the creative team and agencies, including budget management and delivery of creative assets. Ideated brand collaborations such as Nio Cocktails x Acqua di Parma and Nio Cocktails x RedBull Organics.

Brand Image Coordinator at Nio Cocktails

March 1, 2020 - March 1, 2022

Built brand identity and visual guidelines during startup; coordinated the creative agency and internal creative team, aligning brand communication across packaging, digital channels, and events, and ensuring consistency during rapid growth.

Senior Art Director & Photographer at And’Studio Milano

January 1, 2007 - December 31, 2019

Art-directed and photographed campaigns in a multidisciplinary integrated communication agency across fashion and design. Curated advertising campaigns alongside production planning, plus events including fashion shows, presentations, and art exhibitions. Emphasized trend tracking and independent fashion publishing through iconographic research and talent discovery (designers, photographers, stylists).

Senior Art Director and Photographer at And’Studio Milano

January 1, 2007 - January 1, 2019

Led art direction for fashion brands; produced advertising campaigns and catalog designs; managed creative projects from concept to delivery; collaborated with Emporio Armani, Premiata, Giorgio Armani, Gruppo Miroglio, Roberto Cavalli; delivered multi-channel campaigns and lookbooks.

Junior Art Director at McCann World

January 1, 2005 - December 31, 2007

Junior Art Director role supporting creative development and execution within a global communication environment.

Junior Art Director at McCann Erickson

January 1, 2005 - January 1, 2007

Early career; developed foundations in advertising; contributed to campaigns and design direction; gained experience across concepts, art direction, and collaboration with clients.