Available to hire
Senior graphic designer and generalist freelancer delivering end-to-end advertising and marketing design for print, digital, and social campaigns. Experienced in branding, UI/UX-style layouts, packaging, POS materials, infographics, and high-volume DTP production for FMCG and promotional campaigns.
Proficient across Adobe Creative Suite, Figma and web design tools, with strong AI-assisted image/video creation and copywriting support for campaign assets. Delivered work for clients across the U.S., Canada, Middle East, and GCC markets, collaborating with marketing teams and creative directors to produce visually consistent, production-ready deliverables.
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Language
English
Fluent
Work Experience
Freelance Graphic Designer (Generalist)
April 2, 2024 - PresentProvides print advertising and digital marketing designs across signage and large-format graphics (posters, billboards, banners, roll-up banners, wall/bus wraps, van wraps). Maintains company websites for product updates and seasonal campaign pricing. Creates UI/UX platform work, apparel and product design, branding templates, and original branding including logos and trade character designs. Produces infographics, FMCG product packaging and POS materials, and social media ads/EDMs and Meta/Google ads assets. Generates video and image assets using AI tools (e.g., Gemini, Runway, ChatGPT) and supports storytelling and content/copywriting for campaigns. Works with DTP deliverables including posters, brochures, flyers, letterheads, business cards, magazines, catalogs, yearbooks, and calendars. Extensive printing-technology experience; prepares print-ready files for production.
Senior Graphic Designer at Flowz / Office Beacon Philippines
March 12, 2024 - September 17, 2025Created advertising and marketing designs and DTP projects for US & Canada markets, including Outdoor & Mobile Advertising, Infographics, FMCG packaging, brochures, catalogs, yearbooks, calendars; logo design, trade character design, company identity design; catalogs and seasonal publications; POS materials and exhibition visuals; ensured brand consistency across campaigns and prepared for exhibitions and VIP client presentations.
Senior Graphic Designer at BEACON PHIL / FLOWZ
March 12, 2024 - September 17, 2025Create advertising and marketing design campaigns and DTP projects for U.S. & Canada clients, including outdoor/mobile advertising, infographics, FMCG packaging, brochures, catalogs, yearbooks, calendars, logos, trade characters, brand identity, and other marketing collateral. CapCut video editing; Adobe Creative Suite (Photoshop, Illustrator, XD, Dreamweaver, Acrobat, After Effects, Premiere, InDesign); Figma; WordPress; Wix; Canva; basic website creation.
Senior Graphic Designer at BEACON PHIL / FLOWZ
March 12, 2024 - September 17, 2025Create advertising and marketing design campaigns and DTP projects for U.S. & Canada clients; outdoor/mobile advertising, infographics, FMCG packaging, catalogs, POS materials, logo design, branding, and print collateral across exhibitions and events.
Senior Graphic Designer at BEACON PHIL / FLOWZ
March 12, 2024 - September 17, 2025Created advertising campaigns, DTP design, packaging, infographics, brochures, catalogs, POS materials; designed for US/Canada accounts; managed printing and event visuals; supported digital marketing including social media ads and email campaigns.
Senior Graphic Designer for Digital Marketing / SEO Specialist at TASSWAY AUSTRALIA, OUTSOURCING PHILIPPINES INC.
March 15, 2023 - PresentSenior Graphic Designer for digital marketing and SEO specialist. Provides design services for local and international accounts, including Advertising & Digital Marketing campaigns, Outdoor & Mobile Advertising, signage, POS materials, event and exhibition management, visual merchandising, print advertising across platforms, activewear & product design, infographics, FMCG packaging, social media ads, EDMs, and ads on Google, YouTube, Facebook, LinkedIn, Pinterest. Performs DTP (posters, brochures, flyers, letterheads, business cards, magazines, catalogs), webpage design and landing pages, Pitch Decks, Amazon A+ Listings, infographics, and AI storyboard illustrations. Creates AI storyboard illustrations, CapCut video edits, 2D/3D animation, trade character design, branding, and copywriting; proficient on Mac & PC; uses Adobe Creative Suite, WordPress, Canva, Figma, Dreamweaver; basic HTML/CSS/JavaScript; reports via Google Analytics, Semrush, HubSpot CRM; communicates via Google Meet, Z
Senior Graphic Designer for Digital Marketing / SEO Specialist at Tassway Australia, Outsourcing Philippines Inc.
March 15, 2023 - PresentLead design for advertising and digital marketing campaigns for local and international clients, including Outdoor & mobile advertising, signage, POS materials, event management, visual merchandising, print advertising across platforms, activity wear & product design, infographics, FMCG packaging, social media ads, EDMs, and ads on Google, Facebook, YouTube, LinkedIn, and Pinterest. Performs DTP (posters, brochures, flyers, letterheads, business cards, magazines, catalogs) and web design (landing pages, pitch decks, Amazon A+ listings). Creates AI storyboard illustrations and storytelling; CapCut video editing; 2D/3D animation; branding; copywriting. Proficient in Mac/PC; Adobe Creative Suite (Photoshop, Illustrator, XD, InDesign, Acrobat, Animate, After Effects, Premiere); CapCut; 3DS Max; WordPress; Canva; Figma; Dreamweaver; HTML5, CSS, JavaScript; SEM/SEO; Google Analytics; HubSpot CRM; Asana; and remote communication tools (Google Meet, Zoom, MS Teams, Skype).
Senior Graphic Designer for Digital Marketing / SEO Specialist at TASSWAY AUSTRALIA, OUTSOURCING PHILIPPINES INC.
March 15, 2023 - PresentLead design for multi‑channel advertising campaigns, digital assets, branding, infographics, packaging, and marketing materials for local and international accounts; responsible for outdoor, digital ads, signage, POS, websites, landing pages, email campaigns, social ads, and SEO‑focused visuals.
Senior Graphic Designer for Digital Marketing / SEO Specialist at TASSWAY AUSTRALIA, OUTSOURCING PHILIPPINES INC.
March 15, 2023 - PresentDesign and deliver advertising and digital marketing campaigns, outdoor/mobile advertising, signage, POS materials, event visuals, visual merchandising, packaging, social media ads, EDMs, and website pages; CapCut video edits, 3D/2D animation, branding, copywriting; proficient with WordPress, Canva, Figma, Dreamweaver, XD; manages SEM/SEO projects with analytics and reporting.
Senior Graphic Designer / Generalist at Online OFFICE BEACON PHIL / FLOWZ
July 15, 2019 - March 12, 2024Created advertising and marketing design campaigns and DTP projects for clients in the U.S. and Canada. Produced print advertising for outdoor/mobile channels including branding, infographics, FMCG product packaging, brochures, flyers, letterheads, business cards, illustrations, logo and trade character design, and company identity work. Prepared a wide range of printing jobs and ensured production-ready deliverables. Supported UI/UX platform design, apparel/product design, and presentation materials. Designed POS and social ads, EDMs, and Meta/Google ad creative (Facebook, YouTube, TikTok, LinkedIn, others). Maintained user-friendly website presence for product updates and pricing and produced report/presentation documentation using MS Office and remote collaboration tools.
Graphic Designer / Team Lead at MP3 INTERNATIONAL
December 5, 2018 - September 17, 2025Graphic Designer / Team Lead. Brainstorming and design for ad campaigns and marketing design; social media ads, print advertising, DTP; exhibition booths and stall designs; web maintenance and page design; POS materials and posters; catalogs; copywriting for in-house promotional ads; focus on Middle East market for hunts and firearms products; produced Flash presentations and PowerPoint decks for VIP presentations; led a design team for in-house campaigns.
Graphic Designer / Team Lead at MP3 INTERNATIONAL
December 5, 2018 - September 17, 2025Lead design for advertising campaigns, marketing design, social media ads, print advertising, exhibition/display materials; web maintenance and page design; POS materials; posters, catalogs; copywriting; campaigns for hunting rifles and accessories; collaboration with marketing managers and executives.
Graphic Designer / Team Lead at MP3 INTERNATIONAL
December 5, 2018 - September 17, 2025Brainstorming and design for ad campaigns, social media ads, print advertising, web maintenance, POS materials, catalogs, and copywriting; led design efforts for campaigns targeting Middle East and international markets.
Graphic Designer / Team Lead at MP3 INTERNATIONAL
December 5, 2018 - September 17, 2025Brainstorming and design for ad campaigns, marketing design, social media ads, print advertising, POS materials, posters, catalogs; web maintenance and page designs; copywriting; exhibitions and product showcases.
Graphic Designer / Generalist at MP3 INTERNATIONAL
January 15, 2010 - December 5, 2018Collaborated with the GM and marketing managers for design and branding needs for ad campaigns. Produced marketing design for social media and print/DTP visual display requirements, including exhibition booth and stall designs. Supported company web maintenance and webpage design, created POS materials, posters, and catalogs. Performed copywriting and graphic design for hunting rifles/accessories and hunting clothing promotions for gun clubs and royalties, targeted to Middle Eastern GCC markets. Developed BTL/POS presentation materials for exhibitions and VIP client presentations using digital stage presentations (Flash/PowerPoint). Edited and prepared promotional videos/reels using Premiere/After Effects and CapCut when required.
Graphic Designer (Marketing Design Department) at Bestfood Company L.L.C.
December 15, 2009 - September 17, 2025Graphic Designer (Marketing Design Department). Responsible for FMCG packaging, product photography, visual displays, and outdoor advertising projects for local and international markets; created packaging materials and promotional items for seasonal campaigns; managed catalogs, newsletters, and other marketing collateral.
Graphic Designer (Marketing Design Department) at BESTFOOD COMPANY L.L.C. Dubai
December 15, 2009 - September 17, 2025In-house design lead for product packaging, creative content, product photography, and POS materials for local and international markets; packaging materials; seasonal marketing campaigns.
Graphic Designer (Marketing Design Department) at BESTFOOD COMPANY L.L.C.
December 15, 2009 - September 17, 2025In‑house design lead for FMCG packaging, advertising, and marketing collaterals; managed product packaging, catalogs, calendars, and promotional materials for local and international markets.
Graphic Designer (Marketing Design Department) at BESTFOOD COMPANY L.L.C. Dubai, U.A.E.
December 15, 2009 - September 17, 2025In-house design services for FMCG packaging, advertising, promotional campaigns, product photography, and POS materials for local and international markets; branding and packaging design for seasonal marketing.
Graphic Designer / Generalist (Re-hired) at BESTFOOD COMPANY L.L.C.
March 23, 2005 - December 15, 2009Worked on in-house design services focusing on FMCG packaging, creative content writing, product photography, and visual display/outdoor advertising for local and international markets. Managed the company’s advertisement and promotional strategies, including POS materials and marketing collaterals for consumer products. Designed packaging and promotional materials for seasonal marketing sales, supporting manufacturing and distribution for chocolates and roasted nuts in the Gulf region and Europe distribution.
Visualizer (TV Storyboards & Print advertising) at FOCUS EURO RSCG
February 1, 2004 - September 17, 2025Visualizer for TV storyboards and print campaigns; contributed to ad campaigns for major clients, including Saudi Arabian Airlines, Goody, Panda Hypermarkets, Volkswagen Touran, and others; produced storyboards, animatics, TVCs, web content, and print materials; created POS materials, catalogs, brochures, and branding assets.
Visualizer (TV Storyboards & Print Advertising) at FOCUS EURO RSCG, Jeddah
February 1, 2004 - September 17, 2025Visualizer for ad campaigns, TVC storyboards, illustrations; animation basics for films; website design & contents; POS materials and catalogs for major clients.
Visualizer (TV Storyboards & Print advertising) at FOCUS EURO RSCG, Jeddah, K.S.A.
February 1, 2004 - September 17, 2025Produced TV storyboards, print ads, and visual design for major clients including Saudi Airlines, Goody, Panda Hypermarkets, Volkswagen Touran, and Kia Motors; created ad materials, catalogs, and POS.
Visualizer (TV Storyboards & Print advertising) at FOCUS EURO RSCG, Jeddah, K.S.A.
February 1, 2004 - September 17, 2025Produced TV storyboards, animatics, ad campaigns; website content; prepared visuals for major clients; POS materials and client pitches.
Visualizer (TV Storyboards & Print advertising) at FOCUS EURO RSCG
February 1, 2002 - February 1, 2004Reported to the creative director for visual project needs across ad campaigns and branding. Produced TVC storyboards, animatics, illustrations, and animation essentials for film/web. Supported visual display and POS materials for major clients including airlines, retail hypermarkets, automotive brands, government/security clients, and other regional accounts. Created advertising collaterals such as flyers, brochures, catalogs, calling cards, and letterheads. Conducted model shoot support for ad campaigns as required and produced animations/storyboarding visuals to support creative direction.
Graphic Designer (Marketing Design Department) at Bestfood Company L.L.C.
November 23, 2000 - September 17, 2025Graphic Designer (Marketing Design Department). Involved in product packaging, creative content writing, and in-house promotion; managed advertising collaterals for local and international markets; designed packaging and promotional materials for chocolates and roasted nuts.
Graphic Designer (Marketing Design Department) at BESTFOOD COMPANY L.L.C. Dubai
November 23, 2000 - September 17, 2025In-house design lead for packaging and marketing collateral for local and international markets; seasonal marketing campaigns and promo packaging.
Graphic Designer (Marketing Design Department) at BESTFOOD COMPANY L.L.C. (Dubai, UAE)
November 23, 2000 - September 17, 2025In‑house design lead for packaging and promotional materials; contributed to seasonal campaigns and POS items for regional distributors.
Graphic Designer (Marketing Design Department) at BESTFOOD COMPANY L.L.C. Dubai, U.A.E.
November 23, 2000 - September 17, 2025In-house design for FMCG packaging, promotional materials, and marketing collaterals for local and international markets; visual branding across outlets.
Graphic Designer (Marketing Design Department) at BESTFOOD COMPANY L.L.C. Dubai, U.A.E.
November 23, 2000 - September 17, 2025In-house design for packaging, POS, and promotional strategies for chocolates and roasted nuts; packaging design and marketing collateral for local and international markets.
Graphic Designer / Generalist at BESTFOOD COMPANY L.L.C.
October 27, 1998 - November 23, 2000Created FMCG packaging and promotional strategies as the in-charge for company advertisement needs. Produced creative content writing, product photography, and visual display/outdoor advertising for local and international markets. Prepared POS materials and marketing collaterals for consumer products and designed packaging/promo materials for seasonal sales, supporting chocolates and roasted nuts production and distribution in the Gulf region and for European distributors.
Art Director (Advertising campaigns / Marketing Design) at RAWNAA SPECIALIZED COMMUNICATION
May 4, 1997 - September 17, 2025Art Director for FMCG packaging design concepts; produced graphics, infographics, catalogs, promo displays; developed concepts for airlines, hotels, government offices, police, hospitals and supermarkets across the kingdom; created campaigns for government drives using visuals and comics for public outreach.
Art Director (Advertising campaigns / Marketing Design) at RAWNAA SPECIALIZED COMMUNICATION
May 4, 1997 - September 17, 2025Lead FMCG packaging design concepts; visuals for airlines, hotels, government offices, police, hospitals; catalogs, POS, and campaigns kingdomwide; develop concepts for government drives with educational and awareness materials.
Art Director (Advertising campaigns / Marketing Design) at RAWNAA SPECIALIZED COMMUNICATION
May 4, 1997 - September 17, 2025Lead concept development and graphic design for FMCG campaigns, infographics, brochures, catalogs, and POS. Managed advertising and marketing design for airline, hotel, government clients.
Art Director (Advertising campaigns / Marketing Design) at RAWNAA SPECIALIZED COMMUNICATION
May 4, 1997 - September 17, 2025Art Director for FMCG packaging, infographics, brochures, catalogs, promo displays; concept visualization for airlines, hotels, government, hospitals; campaigns for government drives and public awareness.
Art Director - Advertising campaigns / Marketing Design at RAWNAA SPECIALIZED COMMUNICATION
January 20, 1995 - May 4, 1997Led FMCG product packaging design concepts and produced attractive graphics, infographics, brochures, and catalogs for kingdomwide marketing. Developed POS concepts and conceptualization projects for airlines, hotels, government offices, police force, hospitals, shops, and supermarkets. Created campaign visuals for government drives in a comic-book style to reach poor and remote populations, including reading materials for TB, polio, HIV, Hepatitis A/B/C, diabetes mellitus, thalassemia, dengue fever, child care, and environmental awareness. Completed other client-requested tasks for ad campaign and sales pitch requirements.
Activewear designer / Visual display designer at Sergio Tacchini, Philippines
February 12, 1994 - September 17, 2025Activewear designer and visual display designer; created textile illustrations, graphic designs for activewear; provided planograms and store display set-ups; ensured brand image consistency across outlets; traveled for seasonal launches and events.
Activewear designer / Visual display designer at SERGIO TACCHINI
February 12, 1994 - September 17, 2025Create clothing designs, textile illustrations, and graphic designs for activewear; provide planograms and store display setups; ensure visual merchandising aligned with brand image; travel for seasonal launches.
Activewear designer / Visual display designer at Sergio Tacchini, Philippines
February 12, 1994 - September 17, 2025Created fashion design renditions, textile print illustrations, and store/visual merchandising; coordinated production and planograms for nationwide outlets.
Activewear designer / Visual display designer at SERGIO TACCHINI, Philippines
February 12, 1994 - September 17, 2025Created fashion design renditions, textile prints, graphic designs for active wear; coordinated production details; planograms and store displays to maintain brand image.
Activewear designer / Visual display Merchandiser at SERGIO TACCHINI
March 14, 1991 - February 12, 1993Collaborated with marketing managers on creation of clothing and other apparel for nationwide sales. Created fashion design renditions, textile print illustrations, and graphic designs for activewear products, including swatches for thread colors/fabric textures and weights aligned with design specifications. Coordinated with production for cuttings and threading. Produced planograms and implemented store display set-ups following design trends: mannequin/display module/lighting standards to maintain brand image and visual consistency across outlets. Trained/communicated visual merchandising policies with store colleagues and implemented seasonal launches and events nationwide.
Graphic Artist at DERMCLINIC. (VBP GROUP OF COMPANIES)
January 5, 1991 - September 17, 2025Graphic Artist responsible for a wide range of advertising and marketing collaterals; created in-house brochures, newsletters, dermatological procedure illustrations, event standees, and promotional visuals for nationwide distribution.
Graphic Artist at DERMCLINIC. (VBP GROUP OF COMPANIES)
January 5, 1991 - September 17, 2025In-house advertising and marketing collateral for dermatological products; brochures, newsletters, medical illustrations, event artwork, standees, and nationwide promotions.
Graphic Artist at DERMCLINIC (VBP GROUP OF COMPANIES)
January 5, 1991 - September 17, 2025Designs for marketing collateral, POS materials, company brochures, newsletters, and dermatology/pharmaceutical campaigns.
Graphic Artist at DERMCLINIC. (VBP GROUP OF COMPANIES)
January 5, 1991 - September 17, 2025Advertising and marketing collaterals for nationwide distribution; coordinating with head artist; creating P.O.S. materials, brochures, newsletters, and medical illustrations for events and outlets.
Graphic Artist at DERMCLINIC (VBP GROUP OF COMPANIES)
April 18, 1989 - January 5, 1991Produced advertising and marketing collaterals for nationwide circulation. Coordinated with the head artist for concepts and renditions including fonts for in-house projects covering dermatological and pharmaceutical products. Created POS design concepts into final artworks such as company brochures, newsletters, and illustrative medical dermatological procedure visuals. Produced special illustrations for company events and projects, seasonal illustrations and personalized caricatures, and props/standees for off-shelf display nationwide.
Education
BFA - Advertising Arts at University of Santo Tomas
January 1, 1984 - January 1, 1988Bachelor of Fine Arts in Advertising Arts at University of Santo Tomas
January 1, 1984 - January 1, 1988BFA-Major in Advertising Arts at University of Santo Tomas
January 1, 1984 - January 1, 1988BFA - Advertising Arts at University of Santo Tomas
January 1, 1984 - January 1, 1988BFA - Advertising Arts at University of Santo Tomas
January 1, 1984 - January 1, 1988Qualifications
Website Development Course
March 12, 2001 - March 14, 20013ds Max Basic Training Course
September 1, 2012 - October 31, 2012Basic Animation Training Course
January 1, 1991 - February 28, 1991Website Development Course
March 12, 2001 - March 14, 20013ds Max Basic Training
September 1, 2012 - October 1, 2012Basic Animation Training Course
January 1, 1991 - February 28, 1991Website Development Course
March 12, 2001 - March 14, 20013DSMax Basic Training Course
September 1, 2012 - October 1, 2012Basic Animation Training Course (Hanna Barbera Philippines)
January 1, 1991 - January 1, 1991Basic Animation Training Course (Boni Avenue, Mandaluyong)
January 1, 1991 - January 1, 1991Website Development Course
March 12, 2001 - March 14, 20013ds Max Basic Training Course
September 1, 2012 - October 1, 2012Basic Animation Training (Hanna Barbera - Film Cartoons)
January 1, 1991 - March 1, 1991Industry Experience
Media & Entertainment, Professional Services, Retail, Manufacturing, Software & Internet, Education, Other, Consumer Goods
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