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Hi there! I'm Joe Wenisch, a Growth and Performance Marketing Specialist with over 11 years of experience helping B2B and B2C brands grow through data-driven multi-channel campaigns. I love turning insights into action, improving lead quality, and boosting ROI for SaaS products. I thrive on building scalable marketing programs and collaborating with product, sales, and analytics teams to hit ambitious targets. I'm passionate about automation and AI-powered tactics, leading high-performing teams and translating complex data into actionable growth strategies across SEM, Display, Social, and Email channels.…Hi there! I'm Joe Wenisch, a Growth and Performance Marketing Specialist with over 11 years of experience helping B2B and B2C brands grow through data-driven multi-channel campaigns. I love turning insights into action, improving lead quality, and boosting ROI for SaaS products. I thrive on building scalable marketing programs and collaborating with product, sales, and analytics teams to hit ambitious targets. I'm passionate about automation and AI-powered tactics, leading high-performing teams and translating complex data into actionable growth strategies across SEM, Display, Social, and Email channels.

Joe Wenisch

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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Hi there! I'm Joe Wenisch, a Growth and Performance Marketing Specialist with over 11 years of experience helping B2B and B2C brands grow through data-driven multi-channel campaigns. I love turning insights into action, improving lead quality, and boosting ROI for SaaS products. I thrive on building scalable marketing programs and collaborating with product, sales, and analytics teams to hit ambitious targets. I'm passionate about automation and AI-powered tactics, leading high-performing teams and translating complex data into actionable growth strategies across SEM, Display, Social, and Email channels.…Hi there! I'm Joe Wenisch, a Growth and Performance Marketing Specialist with over 11 years of experience helping B2B and B2C brands grow through data-driven multi-channel campaigns. I love turning insights into action, improving lead quality, and boosting ROI for SaaS products. I thrive on building scalable marketing programs and collaborating with product, sales, and analytics teams to hit ambitious targets. I'm passionate about automation and AI-powered tactics, leading high-performing teams and translating complex data into actionable growth strategies across SEM, Display, Social, and Email channels.

Available to hire

Hi there! I’m Joe Wenisch, a Growth and Performance Marketing Specialist with over 11 years of experience helping B2B and B2C brands grow through data-driven multi-channel campaigns. I love turning insights into action, improving lead quality, and boosting ROI for SaaS products. I thrive on building scalable marketing programs and collaborating with product, sales, and analytics teams to hit ambitious targets.

I’m passionate about automation and AI-powered tactics, leading high-performing teams and translating complex data into actionable growth strategies across SEM, Display, Social, and Email channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Assistant Manager - Marketing Communications at Sri Ramachandra Institute of Higher Education and Research

April 1, 2019 - Present

Led marketing communications and digital branding efforts. Spearheaded a comprehensive digital rebranding initiative, resulting in a 50% increase in web traffic and a 70% boost in inquiries. Successfully led and mentored a digital marketing team, achieving 30% follower growth across all social platforms. Implemented automated email marketing strategies that improved open rates and CTR, and drove new business through strategic cold calling, SaaS product demos, and targeted social media campaigns. Managed end-to-end marketing programs across education, healthcare, and sports divisions.

Performance Marketing / Marketing Executive at Rillusion Media Private Limited

June 1, 2018 - October 14, 2025

Delivered comprehensive SEO, PPC, and SMO strategies focused on maximizing client ROI. Re-activated dormant client accounts through strategic re-engagement campaigns and oversaw end-to-end project execution to ensure timely delivery and client satisfaction.

Assistant Manager - Marketing Communications at Sri Ramachandra Institute of Higher Education And Research, Chennai

April 2, 2019 - Present

Led the institute's digital transformation and marketing communications strategy. Executed a comprehensive digital rebranding initiative, resulting in a 50% increase in website traffic and a 70% boost in inquiries. Successfully led and mentored a digital marketing team across social platforms. Implemented UX optimizations and conversion-focused tactics, increasing open and CTR with email marketing automation and targeted campaigns. Drove lead generation and client retention through data-driven campaigns and cross-channel collaboration with education and healthcare units.

Digital Marketing Executive at R Illusion Media Private Limited, Chennai

June 1, 2018 - October 14, 2025

Drove new business growth through strategic cold calling, compelling SaaS product demonstrations, and targeted social media campaigns. Improved lead quality and quantity through optimized email marketing and social media tactics. Built long-term client relationships contributing to sustained revenue. Managed performance marketing initiatives for clients across education, healthcare, and media sectors.

Assistant Manager, Marketing Communications at Sri Ramachandra Institute of Higher Education & Research

April 1, 2019 - Present

Developed and optimized performance marketing campaigns, resulting in a 70% increase in qualified lead inquiries and a 50% boost in web traffic. Led integrated multi-channel campaigns (SEM, Display, Social, Email), achieving a 40% improvement in application rates and 30% growth in social media followers. Implemented advanced automation and segmentation in email marketing, driving a 30% open rate and 15% click-through rate. Managed and scaled digital marketing budgets, maximizing ROAS across platforms through detailed analytics and reporting.

Business Development Executive (Digital & SaaS Marketing) at Saadhvi Technology Pvt Ltd

April 1, 2019 - October 17, 2025

Generated and qualified leads through strategic paid media and social campaigns, increasing lead volume and quality. Reduced cost per acquisition and improved client retention by optimizing messaging and audience targeting.

Digital Marketing & SaaS Marketing Executive at Rillusion Media Pvt Ltd

June 1, 2018 - October 17, 2025

Executed high-ROI SEO, PPC, and SMO campaigns for clients across multiple industries. Achieved growth targets by running data-driven A/B tests and optimizing performance metrics.