Hi, I’m Joy- a UGC content creator specialising in short-form video for TikTok, Instagram Reels, and paid ads. I create authentic, scroll-stopping content that feels native to the platform while still driving real results for brands. My work blends strong hooks, clear storytelling, and on-trend formats to help products stand out and connect with audiences naturally. From product demos and lifestyle clips to voiceovers and trend-led videos, I focus on content that builds trust, boosts engagement, and converts. If you’re looking for high-quality content that doesn’t feel like an ad, let’s make something your audience actually wants to watch.…

Joy Barry Cousins

Hi, I’m Joy- a UGC content creator specialising in short-form video for TikTok, Instagram Reels, and paid ads. I create authentic, scroll-stopping content that feels native to the platform while still driving real results for brands. My work blends strong hooks, clear storytelling, and on-trend formats to help products stand out and connect with audiences naturally. From product demos and lifestyle clips to voiceovers and trend-led videos, I focus on content that builds trust, boosts engagement, and converts. If you’re looking for high-quality content that doesn’t feel like an ad, let’s make something your audience actually wants to watch.…

Available to hire

Hi, I’m Joy- a UGC content creator specialising in short-form video for TikTok, Instagram Reels, and paid ads. I create authentic, scroll-stopping content that feels native to the platform while still driving real results for brands.

My work blends strong hooks, clear storytelling, and on-trend formats to help products stand out and connect with audiences naturally. From product demos and lifestyle clips to voiceovers and trend-led videos, I focus on content that builds trust, boosts engagement, and converts.

If you’re looking for high-quality content that doesn’t feel like an ad, let’s make something your audience actually wants to watch.

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Skills

Experience Level

Canva
Expert
WordPress
Intermediate

Language

English
Fluent

Work Experience

Freelance Content Creator at Self-Employed
May 1, 2024 - Present
Content Creation & Strategy: Produced engaging content tailored to client needs, audiences, and brand voice. SEO & Optimization: Created SEO-friendly content to improve search rankings and boost website traffic. Social Media Management: Managed accounts, scheduled posts, engaged with followers, and analyzed performance. Video Production: Scripted, shot, and edited videos for various social media platforms. Analytics & Reporting: Used tools to track content performance and audience engagement. Content Planning: Managed content calendars to ensure timely, high-quality delivery aligned with marketing goals. Video Editing (Cap Cut): Edited and enhanced social media videos. Graphic Design (Canva): Designed graphics for social media, marketing materials, and presentations.
Junior Executive, Business Development at Groopeze
June 1, 2023 - August 1, 2024
Prospected & Acquired New Suppliers: Generated leads through cold calling and emailing, expanding the supplier base across the UK and Europe. Client Relationship Management: Managed and nurtured relationships with a diverse portfolio of B2B and B2C clients, ensuring long-term satisfaction and repeat business. Onboarding & Content Creation: Administered the onboarding process for new suppliers, including the creation of engaging content for website listings. CMS Proficiency: Used Contentful and WordPress to manage website content and optimize user experience. Marketing Content Creation: Designed compelling marketing materials using Canva to support sales and brand awareness efforts. Sales Data Analysis: Analyzed sales performance data to identify trends and provide insights to management, contributing to strategic decision-making.
Account Executive, SMB Ireland - Revolut Client Relationship Management at Revolut
September 1, 2024 - March 1, 2025
Led targeted sales initiatives for SMB market; built deep client relationships to understand business needs and drive value. Focused on onboarding, retention, and strategic growth through data-driven insights and collaborative account planning.

Education

Law and Business Degree (BCL) at Maynooth University, County Kildare, Ireland
January 11, 2030 - February 2, 2026

Qualifications

Full driving license
January 11, 2030 - February 2, 2026
Suicide Prevention Certificate
January 11, 2030 - February 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Financial Services
    paper https://portfolio-joybarrycousins.my.canva.site/joy-barry-cousins

    This portfolio highlights my work as a UGC content creator and social media manager, specialising in TikTok and Instagram Reels. I create authentic, platform-native content designed to capture attention quickly while supporting wider social media and brand goals.

    I focus on building consistent, engaging social presences through a mix of product demos, lifestyle content, voiceovers, and trend-led videos, all tailored to each brand’s audience and tone of voice.

    My approach combines creativity with strategy, producing content that not only looks natural in-feed but also supports engagement, growth, and conversion.