Led end-to-end brand strategy and identity development for clients across hospitality, F&B, and lifestyle sectors, from research and positioning to final visual systems. Produced and delivered multi-channel brand collateral—including packaging, menus, signage, pitch decks, websites, and social assets—anchored in strong, cohesive identity systems and storytelling. Directed creative execution from concept to final delivery, independently managing project timelines, budgets, and client communication.

Brand and Digital Designer at Saint-Lazare

Developed distinctive and cohesive visual identities for clients across diverse industries, including F&B, Hospitality, and Fashion, with notable projects such as Four Seasons, Le Labo, Printemps, and more. Designed comprehensive print applications, packaging, merchandise, and UI/UX web designs, from site mapping to high-fidelity wireframes. Created design systems that maintained consistency across brand touchpoints, enhancing user experience and brand recognition. Led client presentations and communicated design concepts, brand strategies, and project progress that aligned with client objectives. Coordinated with vendors and suppliers, created detailed mockups and production specifications to ensure quality control in the end-to-end production process. Collaborated with web developers throughout the web design process which led to a smooth delivery and project completion.