Joy Susana Vilela Castaneda

Plan and execute multi-channel marketing campaigns across email, SEO, paid search, social, and content, owning strategy through execution, QA, and reporting. Manage day-to-day marketing operations across multiple client engagements. Build, test, and optimise email, landing page, and funnel campaigns to drive qualified leads. Scaled a personal finance newsletter from zero to 40,000+ subscribers organically, with open rates nearly double the industry benchmark. Create and maintain marketing collateral, social content, email copy, and creative briefs. Maintain and update web and landing pages in WordPress and other CMS, executing on-page SEO. Track and report on campaign performance — organic rankings, email KPIs, and conversion metrics. Coordinate cross-functional teams to align brand and messaging. Build AI-powered marketing systems and automations (HubSpot, N8N, Make, Claude, ChatGPT) to scale content and campaign production.

Own campaign creation from A to Z across multiple client accounts including calendar planning, strategy, segmentation, copywriting, design layout, scheduling, QA, and testing. Build and maintain high-converting Klaviyo automations (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-back, and re-engagement) with branching logic and event-based triggers. Write strategic, on-brand copy across subject lines, preview text, and body copy for diverse brand voices. Design mobile-first emails, troubleshooting templates with HTML/CSS. Scaled a personal finance newsletter from 0 to 41,000+ subscribers with open rates near double the industry benchmark. Conduct continuous A/B testing, build smart segments, monitor KPIs, maintain deliverability and CAN-SPAM compliance. Manage multiple clients and timelines, and leverage AI tools to streamline production and increase output by 30%+ without sacrificing quality.

Own campaign creation end-to-end across multiple client accounts, including calendar planning, strategy, segmentation, copywriting, design, QA, and testing. Build and maintain high-converting Klaviyo automations (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-back, re-engagement) with branching logic and event-based triggers. Write on-brand copy for subject lines, preview text, and body copy; design mobile-first emails and troubleshoot templates with HTML/CSS. Scaled a personal finance newsletter from 0 to 41,000+ organic subscribers with open rates near the industry benchmark. Lead continuous A/B testing across subject lines, send times, blocks, and CTAs; build smart segments from behavior, purchase history, lifecycle stage, and engagement. Monitor KPIs and deliverable performance reviews to clients; maintain deliverability and CAN-SPAM compliance. Use AI tools (Claude, ChatGPT) and automation platforms (N8N, Make) to boost output by 30%+ while maintaining quality.