Available to hire
I’m a marketing manager and multi-channel marketer with 6+ years planning and executing campaigns that drive qualified leads, organic growth, and measurable results for US-based B2B, finance, and service brands. I’m comfortable setting strategy and doing the hands-on work across email, SEO, paid search, social, content, and landing pages, while owning day-to-day operations, project timelines, and performance reporting across multiple concurrent client engagements.
I’ve grown a personal finance newsletter from zero to 40,000+ subscribers organically, with open rates nearly double the industry benchmark. My background spans regulated industries including healthcare and legal marketing, with a high bar for voice, tone, and accuracy. I use marketing automation (HubSpot) and AI workflows (Claude, ChatGPT, N8N, Make) to scale marketing systems and produce at the output of a small team. I’m Google-certified in project management, organized, analytical, and built for fast-paced, fully remote work.
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Email Marketing Manager / Lifecycle & Retention / SEO and Growth Marketer at Freelance / Contract (US-based eCommerce, Finance & SaaS brands)
March 1, 2024 - PresentOwn campaign creation end-to-end across multiple client accounts, including calendar planning, strategy, segmentation, copywriting, design, QA, and testing. Build and maintain high-converting Klaviyo automations (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-back, re-engagement) with branching logic and event-based triggers. Write on-brand copy for subject lines, preview text, and body copy; design mobile-first emails and troubleshoot templates with HTML/CSS. Scaled a personal finance newsletter from 0 to 41,000+ organic subscribers with open rates near the industry benchmark. Lead continuous A/B testing across subject lines, send times, blocks, and CTAs; build smart segments from behavior, purchase history, lifecycle stage, and engagement. Monitor KPIs and deliverable performance reviews to clients; maintain deliverability and CAN-SPAM compliance. Use AI tools (Claude, ChatGPT) and automation platforms (N8N, Make) to boost output by 30%+ while maintaining quality.
Content Development Specialist / Email Campaign Strategist at Booth & Partners
April 1, 2023 - March 31, 2024Led email campaign and content initiatives for US-based healthcare, legal, and dental clients; delivered audience-segmented, conversion-optimized campaigns across concurrent accounts. Developed personalized lifecycle-stage email campaigns and integrated AI tools to scale output by 40% while upholding regulatory quality standards. Mentored junior team members on email best practices, brand voice, and quality standards.
Email Marketing Copywriter / Campaign Specialist at Emapta Global
June 1, 2022 - April 30, 2023Designed and executed segmented email campaigns for US-based SaaS and real estate clients; built multi-channel automation sequences for lead nurturing with behavior-based personalization. Created brand voice and messaging frameworks to drive repeat engagement and position clients as category leaders.
Freelance Email Marketing Specialist / Lifecycle Automation Expert at Self-Employed
January 1, 2018 - June 30, 2022Built email programs and CRM automations from scratch for B2B and B2C eCommerce, SaaS, and professional services clients using Klaviyo, HubSpot, ActiveCampaign, and ConvertKit. Architected automated lifecycle funnels with advanced segmentation, conditional splits, dynamic personalization, and product feed-driven content in Klaviyo. Implemented promotional code logic and SMS integration; supported ESP migrations, data integrity validation, and CRO testing to reduce acquisition costs across multi-timezone operations.
Email Marketing Manager / Lifecycle & Retention / SEO & Growth Marketer at Freelance / Contract for US-based clients
March 1, 2024 - PresentOwn campaign creation from A to Z across multiple client accounts including calendar planning, strategy, segmentation, copywriting, design layout, scheduling, QA, and testing. Build and maintain high-converting Klaviyo automations (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-back, and re-engagement) with branching logic and event-based triggers. Write strategic, on-brand copy across subject lines, preview text, and body copy for diverse brand voices. Design mobile-first emails, troubleshooting templates with HTML/CSS. Scaled a personal finance newsletter from 0 to 41,000+ subscribers with open rates near double the industry benchmark. Conduct continuous A/B testing, build smart segments, monitor KPIs, maintain deliverability and CAN-SPAM compliance. Manage multiple clients and timelines, and leverage AI tools to streamline production and increase output by 30%+ without sacrificing quality.
Resource Speaker & Trainer at Independent / Various
January 1, 2014 - December 31, 2021Delivered healthcare and safety trainings and built a regulated-industry background with a high bar for accuracy, detail, and compliance.
ESH Engineer / EHS Officer / Corporate HSE at Amkor Technology; Interbev Philippines / Asia Brewery; ISS Facility Services; Philips Healthcare / RCM Manufacturing
January 1, 2007 - December 31, 2018Healthcare & safety roles in regulated environments requiring rigorous accuracy and compliance.
Digital Marketing Manager / Multi-Channel Marketing Consultant at Self-Employed / Freelance
March 1, 2024 - PresentPlan and execute multi-channel marketing campaigns across email, SEO, paid search, social, and content, owning strategy through execution, QA, and reporting. Manage day-to-day marketing operations across multiple client engagements. Build, test, and optimise email, landing page, and funnel campaigns to drive qualified leads. Scaled a personal finance newsletter from zero to 40,000+ subscribers organically, with open rates nearly double the industry benchmark. Create and maintain marketing collateral, social content, email copy, and creative briefs. Maintain and update web and landing pages in WordPress and other CMS, executing on-page SEO. Track and report on campaign performance — organic rankings, email KPIs, and conversion metrics. Coordinate cross-functional teams to align brand and messaging. Build AI-powered marketing systems and automations (HubSpot, N8N, Make, Claude, ChatGPT) to scale content and campaign production.
Marketing Content Specialist at Booth & Partners
April 1, 2023 - March 1, 2024Produced research-backed content and marketing copy for US-based healthcare, legal, and dental clients, translating regulated subject matter into clear, on-brand campaigns. Conducted keyword research, on-page optimization, and content architecture improvements to lift organic rankings and qualified traffic. Integrated AI tools into content workflows, scaling output by ~40% while maintaining quality. Mentored junior writers and coordinated output across the team.
Copywriter / Email Marketing Specialist at Emapta Global
June 1, 2022 - April 1, 2023Built and launched multi-channel email and web campaigns for US-based B2B SaaS and real estate clients, optimizing messaging for conversion across the funnel. Created segmented email campaigns targeting specific personas and buyer-journey stages. Optimised web copy and landing pages with keyword research and SEO best practices, improving organic traffic and conversion rates. Conducted competitive analysis to surface content gaps and campaign opportunities.
Freelance Marketing & Email Specialist at Self-Employed
January 1, 2018 - June 1, 2022Built and managed full-funnel marketing and email programmes for B2B and B2C clients across eCommerce, SaaS, and professional services. Created landing pages, email sequences, content, and sales funnels that improved client ROI. Developed automated funnels with segmentation and personalisation in Klaviyo, HubSpot, ActiveCampaign, and ConvertKit. Implemented CRO and A/B testing across engagements and set brand messaging and voice guidelines for multiple clients.
Education
Qualifications
AI Fluency: Framework & Foundations
January 1, 2026 - June 17, 2026Introduction to Agent Skills
January 1, 2026 - June 17, 2026Building with the Claude API
January 1, 2026 - June 17, 2026Generative AI Leader Specialization
January 1, 2026 - June 17, 2026Foundations of Digital Marketing
January 1, 2026 - June 17, 2026HubSpot Marketing Hub Software Certification
January 1, 2025 - June 17, 2026Google Ads Search Certification
January 1, 2025 - June 17, 2026Google Analytics Individual Qualification
January 1, 2025 - June 17, 2026Google AI Essentials
January 1, 2025 - June 17, 2026International B2B Marketing ( Yonsei University )
January 1, 2025 - June 17, 2026Career Essentials in Generative AI
January 1, 2024 - June 17, 2026Marketing with TikTok Specialization
January 1, 2024 - June 17, 2026Google Ads Certification (Search)
January 1, 2023 - June 17, 2026Klaviyo Product Certification
January 1, 2021 - June 17, 2026SEO / Content Marketing Certification (SEMrush)
January 1, 2021 - June 17, 2026Content Marketing Certification (HubSpot)
January 1, 2021 - June 17, 2026Content Marketing Specialist
January 1, 2019 - June 17, 2026Certified Email Marketing Specialist
January 1, 2018 - June 17, 2026Certified Customer Value Optimization Specialist
January 1, 2018 - June 17, 2026Direct-Response Copywriting Specialist
January 1, 2018 - June 17, 2026AI Fluency: Framework & Foundations
January 1, 2026 - June 17, 2026Introduction to Agent Skills
January 1, 2026 - June 17, 2026Building with the Claude API
January 1, 2026 - June 17, 2026Generative AI Leader Specialization
January 1, 2026 - June 17, 2026Foundations of Digital Marketing (IBM)
January 1, 2026 - June 17, 2026Google Project Management Professional Certificate v.3
January 1, 2026 - June 17, 2026HubSpot Marketing Hub Software Certification
January 1, 2025 - June 17, 2026Google Ads Search Certification
January 1, 2025 - June 17, 2026Google Analytics Individual Qualification
January 1, 2025 - June 17, 2026Google AI Essentials
January 1, 2025 - June 17, 2026International B2B Marketing (Yonsei University)
January 1, 2025 - June 17, 2026Career Essentials in Generative AI
January 1, 2024 - June 17, 2026Marketing with TikTok Specialization
January 1, 2024 - June 17, 2026Klaviyo Product Certification
January 1, 2021 - June 17, 2026SEO / Content Marketing (SEMrush)
January 1, 2021 - June 17, 2026Content Marketing Certification (HubSpot)
January 1, 2021 - June 17, 2026Content Marketing Specialist (DigitalMarketer)
January 1, 2019 - June 17, 2026Certified Email Marketing Specialist (DigitalMarketer)
January 1, 2019 - June 17, 2026Certified Customer Value Optimization Specialist (DigitalMarketer)
January 1, 2019 - June 17, 2026Direct-Response Copywriting Specialist (DigitalMarketer)
January 1, 2019 - June 17, 2026Google Project Management Professional Certificate v.3
January 1, 2026 - June 17, 2026Generative AI Leader Specialisation
January 1, 2026 - June 17, 2026Foundations of Digital Marketing
January 1, 2026 - June 17, 2026International B2B Marketing (Yonsei University)
January 1, 2025 - June 17, 2026HubSpot Marketing Hub Software Certification
January 1, 2025 - June 17, 2026Google Ads Search Certification
January 1, 2025 - June 17, 2026Google Analytics Individual Qualification
January 1, 2025 - June 17, 2026Google AI Essentials
January 1, 2025 - June 17, 2026Career Essentials in Generative AI
January 1, 2024 - June 17, 2026Marketing with TikTok Specialisation
January 1, 2024 - June 17, 2026Google Ads Search Certification
January 1, 2023 - June 17, 2026Klaviyo Product Certification
January 1, 2021 - June 17, 2026SEO / Content Marketing (SEMrush)
January 1, 2021 - June 17, 2026Content Marketing Certification (HubSpot)
January 1, 2021 - June 17, 2026Neuro-Linguistic Programming
January 1, 2020 - June 17, 2026Content Marketing Specialist (Digital Marketer)
January 1, 2019 - June 17, 2026Certified Customer Value Optimisation Specialist (DigitalMarketer)
January 1, 2018 - June 17, 2026Certified Email Marketing Specialist (DigitalMarketer)
January 1, 2018 - June 17, 2026Direct-Response Copywriting Specialist (DigitalMarketer)
January 1, 2018 - June 17, 2026Industry Experience
Software & Internet, Financial Services, Retail, Professional Services, Media & Entertainment, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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