Jun Yuh

Freelance Marketing Director at PUFF

Built the brand story and visual tone from scratch for a local food startup. Used SEO/SEM keywords to boost visibility on Google Maps and created viral-style posts and product descriptions based on competitive research and B2B communication. Blended content, design, and copywriting to position PUFF as a premium street-food experience; planned and executed weekly ad campaigns.

Brand Ambassador & SMM at Heineken Experience Amsterdam

Led brand experiences at international events (UEFA, F1, Rock in Rio) to boost engagement by applying insights from Google Trends. Implemented social media updates using GA4 and LinkedIn Analytics, increasing interactions and traffic. Managed event logistics, visuals, and resources for a seamless visitor experience. Used survey data to refine merchandise strategy and drive growth.

Store Management & Logistics at Heineken Experience Amsterdam

Led merchandise restocking and logistics, coordinating with warehouses for faster product delivery. Managed the morning/noon team responsible for stock preparation. Analyzed sales data to identify trends and optimize pricing and promotions, contributing to sales growth. Enhanced merchandise presentation and used data reporting to optimize sales strategies; managed LinkedIn posts and ad campaigns.

Freelance Marketing Director at PUFF

Built the brand story and visual tone from scratch for a local food startup. Responded to Google Reviews using SEO/SEM keywords to increase visibility and interactions on Google Maps. Created viral-style posts and product descriptions that grew visibility and reviews using competition research and B2B communication. Mixed content, design, and copywriting to present PUFF as a premium street-food experience and implemented weekly ad strategy / ad campaigns.

Brand Ambassador & SMM at Heineken Experience, Amsterdam

Led brand experiences at international events (UEFA, F1, Rock in Rio) to boost engagement by applying insights from Google Trends. Implemented SMM updates using analytics insights from Google Trends, GA4 and LinkedIn Analytics, raising satisfaction and traffic with interactions by 9.7% after one month (5% increase). Managed event logistics, visuals, and resources for seamless visitor experience. Used survey data to refine merchandise strategy, driving +15% sales during peak seasons using Google Sheets / Excel Sheets for better communication.

Store Management & Logistics at Heineken Experience, Amsterdam

Led merchandise restocking and logistics, coordinating with warehouses for faster product delivery. Managed morning-noon team responsible for stock preparation. Analyzed sales data to identify trends, such as holiday demand for Christmas ornaments, Easter Specials and the 150th anniversary of Heineken. Researched daily sales and audience patterns to optimize pricing and promotional strategy, improving sales by 15%.

Freelance Marketing Director at PUFF

Built the brand story and visual tone from scratch for a local food startup. Responded to Google Reviews using SEO / SEM keywords to increase visibility and interactions on Google Maps. Created viral-style posts and product descriptions that grew visibility and reviews through competitive research and B2B communication. Combined content, design, and copywriting to position PUFF as a premium street-food experience and implemented weekly ad strategy and campaigns.

Brand Ambassador & Social Media Manager at Heineken Experience Amsterdam

Led brand experiences at international events (UEFA, F1, Rock in Rio). Implemented Social Media updates using analytics from Google Trends, GA4, and LinkedIn Analytics, increasing engagement and traffic. Managed event logistics, visuals, and staffing for seamless visitor experience. Used survey data to refine merchandise strategy, driving 15% sales during peak seasons; analyzed sales data with Google Sheets/Excel for better communication.

Store Management & Logistics at Heineken Experience Amsterdam

Led merchandise restocking and logistics, coordinating with warehouses for faster product delivery. Managed morning-to-evening teams responsible for daily stock prep. Analyzed sales data to identify trends (holiday surge, seasonal promotions) and optimized pricing and promotions.