Cuento historias con estrategia y datos: convierto insights de audiencia en contenido social, video y editorial que impulsa alcance y comunidad. Trabajo de punta a punta, desde la definición de conceptos y guiones hasta grabación, edición y medición de performance.

Juan Jose Christen Piña

Cuento historias con estrategia y datos: convierto insights de audiencia en contenido social, video y editorial que impulsa alcance y comunidad. Trabajo de punta a punta, desde la definición de conceptos y guiones hasta grabación, edición y medición de performance.

Available to hire

Cuento historias con estrategia y datos: convierto insights de audiencia en contenido social, video y editorial que impulsa alcance y comunidad. Trabajo de punta a punta, desde la definición de conceptos y guiones hasta grabación, edición y medición de performance.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate
Catalan; Valencian
Intermediate

Work Experience

Store Manager (Day-to-day store operations; occasional support creating social media content) at Fundación Casa México en España
April 1, 2026 - Present
Gestioné operaciones diarias de tienda: órdenes a proveedores, programación de equipos y control de inventario. Aporté apoyo ocasional creando contenido para redes sociales para el negocio.
Digital Content Producer at Comunicaciones (Madrid, Spain)
March 1, 2025 - February 1, 2026
Produje 10+ videos semanales, generando ~40K vistas orgánicas por semana. Crecí suscriptores mediante contenido optimizado por plataforma y audiencia. Lideré guion, entrevistas y edición multimedia end-to-end. Implementé mejoras SEO que incrementaron el tráfico del sitio web.
Communications Executive (event research, copywriting and editing) at Fundación Casa México en España
March 1, 2025 - February 1, 2026
Lideré investigación y co-escritura/copywriting, así como edición de contenido para eventos más relevantes de la institución. Redacté comunicaciones en LinkedIn para México Enlaza y para la agenda cultural de la fundación. Aumenté seguidores en redes sociales un +34% y reduje el tiempo de producción un 30%. Gestioné eventos end-to-end: +22% asistencia y -35% costes de diseño.
Sales Representative at GoDaddy
October 1, 2024 - May 1, 2025
Co-piloted operations including inventory, logistics, and customer service. Trained a team of three to enhance customer experience. Pitched the concept to 20+ investors and converted 25% into stakeholders, securing a 100,000 euro initial investment.
Sales Representative at Go Daddy
October 1, 2024 - May 31, 2025
Co-piloted operations including inventory, logistics, and customer service; trained a team of three to enhance customer experience; pitched concept to 20+ investors; converted 25% into stakeholders, securing a 100,000 euros initial investment.
Digital Content Analyst at El País
September 1, 2023 - September 1, 2024
Identifiqué tendencias que impulsaron +2M suscriptores en YouTube. Optimicé thumbnails, títulos y tags: +30% CTR y 100M+ vistas. Aumenté retención +30% y tiempo de visualización +25%. Negocié derechos de autor/IP con socios estratégicos.
Digital Content Producer at El País
September 1, 2023 - September 30, 2024
Conducted market research with statistical methodology; identified trends; produced high-impact videos; increased reach, CTR (+30%), and contributed to views surpassing 100M; supported subscriber growth and watch time improvements; negotiated copyright/IP rights after partner selection.
Sales Representative at Q for Media
August 1, 2021 - January 1, 2022
Apoyé 50+ clientes semanalmente, contribuyendo a mejorar la tasa de retención del equipo. Alcancé de forma constante los objetivos del equipo de ventas. Reduje el churn del cliente en 12% mediante análisis en CRM.
Communications Executive at Fundación Casa México en España (FCME)
August 1, 2021 - September 1, 2022
Coordinated multi-channel campaigns with public, cultural, and private sector partners. Curated 10+ weekly videos for digital platforms, strengthened media relations, and drove organic YouTube growth. Transformed complex reports into engaging video content, increasing subscribers by 22% and achieving a 20% engagement rate. Directed multilingual content (three languages) to ensure brand consistency and executed SEO strategies that boosted search rankings by 20% and web traffic by 15%.
Digital Content Producer at El País
August 1, 2021 - September 30, 2022
Conducted market research with statistical methodology; identified trends; drove a 2M-subscriber increase for the YouTube channel; analyzed audience demographics and content performance; refined video titles, thumbnails, descriptions, and tags; increased CTR by 30%; produced high-impact videos; boosted subscriber growth by 40% and watch time by 25%; negotiated copyright/IP rights after partner selection.
Sales Representative (Escuela de Periodismo) at GoDaddy
February 1, 2021 - July 1, 2021
Rol comercial previo en el que apoyé la consecución de objetivos y la relación con clientes.
Digital Content and Analytics Manager at Q FOR MEDIA
February 1, 2021 - July 31, 2021
Managed 50+ client interactions weekly; delivered tailored sales pitches and technical guidance; upselling strategies drove revenue growth while maintaining 90% customer satisfaction; analyzed Salesforce CRM data to identify churn causes and implemented solutions, reducing attrition by 12%.

Education

Master in Journalism at Escuela de Periodismo UAM - El País
January 1, 2022 - December 31, 2023
Master in Creative and Cultural Entrepreneurship at Goldsmiths College, University of London
January 1, 2019 - December 31, 2021
Bachelor in Communication and Digital Media at ITESM
January 1, 2013 - December 31, 2018
Master in Journalism at Escuela de Periodismo UAM - El País
January 1, 2022 - January 1, 2023
Master in Creative and Cultural Entrepreneurship at Goldsmiths College, University of London
January 1, 2019 - January 1, 2021
B.A. in Communication and Digital Media at ITESM
January 1, 2013 - January 1, 2018
Master in Creative and Cultural Entrepreneurship at Goldsmiths College, University of London
January 1, 2022 - January 1, 2023
Bachelor in Communication and Digital Media at Tecnológico de Monterrey (ITESM)
January 1, 2013 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Non-Profit Organization, Retail