Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Juan Carlos. I’m a dynamic creative director with over 10 years of experience in design, adept at leading teams to achieve impactful solutions. My expertise spans strategic development in packaging and visual identity, working with high-profile clients like Ramo and Bavaria. I focus on turning ideas into strong brands and empowering teams through knowledge-sharing workshops. I believe branding is more than visuals—it’s a tool for change and transformation.…Hi, I’m Juan Carlos. I’m a dynamic creative director with over 10 years of experience in design, adept at leading teams to achieve impactful solutions. My expertise spans strategic development in packaging and visual identity, working with high-profile clients like Ramo and Bavaria. I focus on turning ideas into strong brands and empowering teams through knowledge-sharing workshops. I believe branding is more than visuals—it’s a tool for change and transformation.

Juan Carlos Soto Franco

Creative Director, Graphic Designer, Brand Designer, +2





Hi, I’m Juan Carlos. I’m a dynamic creative director with over 10 years of experience in design, adept at leading teams to achieve impactful solutions. My expertise spans strategic development in packaging and visual identity, working with high-profile clients like Ramo and Bavaria. I focus on turning ideas into strong brands and empowering teams through knowledge-sharing workshops. I believe branding is more than visuals—it’s a tool for change and transformation.…Hi, I’m Juan Carlos. I’m a dynamic creative director with over 10 years of experience in design, adept at leading teams to achieve impactful solutions. My expertise spans strategic development in packaging and visual identity, working with high-profile clients like Ramo and Bavaria. I focus on turning ideas into strong brands and empowering teams through knowledge-sharing workshops. I believe branding is more than visuals—it’s a tool for change and transformation.

Available to hire

Hi, I’m Juan Carlos. I’m a dynamic creative director with over 10 years of experience in design, adept at leading teams to achieve impactful solutions.

My expertise spans strategic development in packaging and visual identity, working with high-profile clients like Ramo and Bavaria. I focus on turning ideas into strong brands and empowering teams through knowledge-sharing workshops. I believe branding is more than visuals—it’s a tool for change and transformation.

Skills

Branding

Web Design

Experience Level

Branding

Expert

Web Design

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Graphic Designer at ALDASBRAND

February 1, 2015 - September 1, 2017

Crafted engaging packaging designs; designed cohesive visual identities; presented project concepts to clients; executed projects for notable clients including Jerónimo Martins, Alquería, Meals de Colombia, Danone, Doria, Dicorp, among others

Senior Strategic Designer at MISTY WELLS & ZEA

September 1, 2017 - August 1, 2021

Formulated and conceptualized branding and packaging strategies. Crafted engaging packaging designs. Designed cohesive visual identities. Presented project concepts to clients. Executed projects for notable clients including Ramo, Gloria, Dersa, Carvajal, California, Bavaria, Corferias, among others

Creative Director at EL TALLER DEL SABUESO

November 1, 2021 - Present

Leading & Empowering Talent: I guide and support a team of designers to help them take their work to the next level. My mission is to help them refine ideas, elevate concepts, and find creative solutions with real impact. Strategy & Creation: I develop strategic and creative processes in branding, packaging, and web design, ensuring that every project has identity, purpose, and a story to tell. Sharing Knowledge: I also lead workshops where I combine everything I’ve learned over the years, helping others grow in the world of design and strategy.