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Creative and results-focused Social Media Manager and Content Strategist with 8+ years of experience building high-quality digital content and managing multi-channel social platforms. Skilled in full-service account management—from strategy and scripting to filming, editing, post creation, community engagement, and DM/inquiry handling—across Instagram, TikTok, and YouTube. Known for creating engaging, polished short-form video and story-driven narratives using Canva, CapCut, and AI-driven tools. Experienced in optimizing content based on performance analytics to grow brand visibility, drive audience engagement, and improve measurable business outcomes, including appointment coordination.…Creative and results-focused Social Media Manager and Content Strategist with 8+ years of experience building high-quality digital content and managing multi-channel social platforms. Skilled in full-service account management—from strategy and scripting to filming, editing, post creation, community engagement, and DM/inquiry handling—across Instagram, TikTok, and YouTube. Known for creating engaging, polished short-form video and story-driven narratives using Canva, CapCut, and AI-driven tools. Experienced in optimizing content based on performance analytics to grow brand visibility, drive audience engagement, and improve measurable business outcomes, including appointment coordination.

Julia Dars

Social Media Manager, Content Strategist, Content Creator, +2

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Creative and results-focused Social Media Manager and Content Strategist with 8+ years of experience building high-quality digital content and managing multi-channel social platforms. Skilled in full-service account management—from strategy and scripting to filming, editing, post creation, community engagement, and DM/inquiry handling—across Instagram, TikTok, and YouTube. Known for creating engaging, polished short-form video and story-driven narratives using Canva, CapCut, and AI-driven tools. Experienced in optimizing content based on performance analytics to grow brand visibility, drive audience engagement, and improve measurable business outcomes, including appointment coordination.…Creative and results-focused Social Media Manager and Content Strategist with 8+ years of experience building high-quality digital content and managing multi-channel social platforms. Skilled in full-service account management—from strategy and scripting to filming, editing, post creation, community engagement, and DM/inquiry handling—across Instagram, TikTok, and YouTube. Known for creating engaging, polished short-form video and story-driven narratives using Canva, CapCut, and AI-driven tools. Experienced in optimizing content based on performance analytics to grow brand visibility, drive audience engagement, and improve measurable business outcomes, including appointment coordination.

Available to hire

Creative and results-focused Social Media Manager and Content Strategist with 8+ years of experience building high-quality digital content and managing multi-channel social platforms. Skilled in full-service account management—from strategy and scripting to filming, editing, post creation, community engagement, and DM/inquiry handling—across Instagram, TikTok, and YouTube.

Known for creating engaging, polished short-form video and story-driven narratives using Canva, CapCut, and AI-driven tools. Experienced in optimizing content based on performance analytics to grow brand visibility, drive audience engagement, and improve measurable business outcomes, including appointment coordination.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager (Contract) at Restora Austin

August 1, 2025 - Present

Manage full-service social media presence for a medical aesthetics practice. Develop monthly content strategies aligned with treatment promotions and seasonal campaigns. Write, film, and edit short-form video content including Reels and Stories while maintaining a consistent clinical brand voice. Script educational treatment highlights, provider features, patient education, and promotional campaigns. Create and publish feed posts, carousels, and daily Stories; manage community engagement through comment/DM responses and coordinate appointment booking requests with the front desk team. Monitor analytics and adjust strategy based on performance data to optimize reach, engagement, and conversions.

Social Media Manager at Society of Dermatology Nurse Practitioners

May 1, 2025 - November 1, 2025

Managed full-service social media presence for a national dermatology nurse practitioners organization across Instagram and related platforms. Developed and executed content strategies to grow brand awareness, member engagement, and community connection among dermatology nursing professionals. Scripted, filmed, and edited educational Reels and Stories tailored to a specialized healthcare audience. Created all feed posts, carousels, and Stories reflecting the organization’s mission, events, and professional development content. Managed community engagement by responding to comments and DMs and handling member inquiries. Coordinated content around key dermatology industry events, conferences, and membership initiatives.

Social Media Content Creator & Strategist (Freelance)

January 1, 2019 - Present

Developed and executed content strategies focusing on narrative-driven posts that resonate with audiences and improve brand awareness and engagement. Crafted compelling stories through Instagram posts, TikTok videos, and YouTube content using CapCut and Canva for visuals and video editing. Managed end-to-end content production from concept through post-production editing, blending storytelling with brand objectives. Leveraged AI-driven tools to automate scheduling and performance tracking, and to refine storytelling techniques based on engagement insights. Collaborated with influencers and brand partners by integrating storytelling into sponsored content to build deeper audience connections.

Social Media Manager & Content Developer at RockSolid Fitness

January 1, 2015 - January 1, 2019

Spearheaded storytelling-driven social media posts across Instagram, TikTok, and YouTube to increase brand reach and engagement. Used Canva for graphic design and visual storytelling including workout tips, fitness challenges, and promotional materials. Edited and produced video content for fitness tutorials, testimonials, and promotions using CapCut. Conducted trend research to stay current with content trends and adjusted storytelling strategies based on performance data.