Available to hire
Julia Dars is a social media strategist and creative director with 10+ years building scalable content systems and driving growth for beauty, wellness, and coaching brands. As the founder of Zorya Creative, she delivers full-service social strategy, content production, and marketing automation across multi-client accounts.
She blends hands-on production (filming, editing, and scripting) with systems-level thinking: AI-driven research pipelines, chat automation, and funnel architecture that scales content output beyond what manual work alone can produce.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Russian
Fluent
Work Experience
Client — Restora Skin & Laser (Medical Aesthetics Practice) at Restora Skin & Laser
August 1, 2025 - August 1, 2026Direct full-service social media presence across Instagram, including strategy, content production, and community management. Develop monthly content strategies aligned with treatment promotions, seasonal campaigns, and clinical brand positioning. Write, film, and edit Reels and Stories covering treatment highlights, provider features, and patient education. Manage community engagement, DM inquiries, and appointment booking coordination with the front desk, while monitoring analytics to optimize reach, engagement, and conversion.
Social Media Manager (Contract) at Restora Austin
August 1, 2025 - PresentManage full-service social media presence for a medical aesthetics practice. Develop monthly content strategies aligned with treatment promotions and seasonal campaigns. Write, film, and edit short-form video content including Reels and Stories while maintaining a consistent clinical brand voice. Script educational treatment highlights, provider features, patient education, and promotional campaigns. Create and publish feed posts, carousels, and daily Stories; manage community engagement through comment/DM responses and coordinate appointment booking requests with the front desk team. Monitor analytics and adjust strategy based on performance data to optimize reach, engagement, and conversions.
Client — Andreas Saltas (Physical Therapy / Wellness Coaching) at Andreas Saltas
June 1, 2025 - PresentDevelop YouTube business model strategy and content direction. Build webinar funnel and support automation to convert audience into program lead prospects. Manage ongoing social media strategy and content production.
Social Media Manager at Society of Dermatology Nurse Practitioners
May 1, 2025 - November 1, 2025Managed full-service social media presence for a national dermatology nurse practitioners organization across Instagram and related platforms. Developed and executed content strategies to grow brand awareness, member engagement, and community connection among dermatology nursing professionals. Scripted, filmed, and edited educational Reels and Stories tailored to a specialized healthcare audience. Created all feed posts, carousels, and Stories reflecting the organization’s mission, events, and professional development content. Managed community engagement by responding to comments and DMs and handling member inquiries. Coordinated content around key dermatology industry events, conferences, and membership initiatives.
Founder at This Is Confidence
January 1, 2025 - PresentBuild brand positioning, offer architecture, and lead funnel (Confidence Rebellion Challenge to premium program) for an identity-level confidence coaching brand. Write brand voice guidelines, sales copy, and content strategy; produce weekly video and carousel content across YouTube, Instagram, and TikTok.
Founder & Creative Director at Zorya Creative
January 1, 2025 - PresentOwn and operate a social media agency delivering strategy, content production, and marketing automation for medical aesthetics, healthcare, and wellness clients. Manage end-to-end client engagements including brand strategy, content calendars, filming, editing, community management, and performance reporting. Design and build custom automation systems, including AI-assisted content research pipelines and ManyChat-based lead flows.
Social Media Content Creator & Strategist (Freelance)
January 1, 2019 - PresentDeveloped and executed content strategies focusing on narrative-driven posts that resonate with audiences and improve brand awareness and engagement. Crafted compelling stories through Instagram posts, TikTok videos, and YouTube content using CapCut and Canva for visuals and video editing. Managed end-to-end content production from concept through post-production editing, blending storytelling with brand objectives. Leveraged AI-driven tools to automate scheduling and performance tracking, and to refine storytelling techniques based on engagement insights. Collaborated with influencers and brand partners by integrating storytelling into sponsored content to build deeper audience connections.
Social Media Manager & Content Developer at RockSolid Fitness
January 1, 2015 - January 1, 2019Spearheaded storytelling-driven social media posts across Instagram, TikTok, and YouTube to increase brand reach and engagement. Used Canva for graphic design and visual storytelling including workout tips, fitness challenges, and promotional materials. Edited and produced video content for fitness tutorials, testimonials, and promotions using CapCut. Conducted trend research to stay current with content trends and adjusted storytelling strategies based on performance data.
Education
Diploma in Art & Psychology at Institute of Art and Psychology
January 1, 2018 - August 20, 2026AI Content Creator at A I Hugo School
January 1, 2026 - August 22, 2026Qualifications
AI Hugo School
January 1, 2026 - August 20, 2026AI Social Media Strategy, ISNTALOGIA
January 1, 2023 - August 20, 2026Video Editing & Design, CapCut Mastery
January 1, 2022 - August 20, 2026Industry Experience
Healthcare, Media & Entertainment, Non-Profit Organization, Life Sciences, Professional Services, Other
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