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Hi, I’m Julia Seidl, a Creative Copy & Content Director focused on luxury, fashion and beauty storytelling. For samples of my work, visit _Website not available. Sign in: https://www.twine.net/signup_ Over 10+ years, I’ve built a hybrid path across editorial, copywriting and luxury e-commerce, delivering 360° campaigns across TV, web, social, branded content, print and CRM. I'm guided by my 3 E’s principle - that all content must educate, entertain or emote - and I'm armed with a Masters in Luxury Business. My clients have included: MEDIA: -Elle Canada -Elle Portugal -Harper's Bazaar Arabia -Grazia Middle East -Hello! Canada -Fashion -national newspapers and more E-COMMERCE: -Mytheresa -Farfetch -BestSecret -Escada -Shoppers Drug Mart…Hi, I’m Julia Seidl, a Creative Copy & Content Director focused on luxury, fashion and beauty storytelling. For samples of my work, visit _Website not available. Sign in: https://www.twine.net/signup_ Over 10+ years, I’ve built a hybrid path across editorial, copywriting and luxury e-commerce, delivering 360° campaigns across TV, web, social, branded content, print and CRM. I'm guided by my 3 E’s principle - that all content must educate, entertain or emote - and I'm armed with a Masters in Luxury Business. My clients have included: MEDIA: -Elle Canada -Elle Portugal -Harper's Bazaar Arabia -Grazia Middle East -Hello! Canada -Fashion -national newspapers and more E-COMMERCE: -Mytheresa -Farfetch -BestSecret -Escada -Shoppers Drug Mart

Julia Seidl

Writer, Copywriter, Content Strategist, +2

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Hi, I’m Julia Seidl, a Creative Copy & Content Director focused on luxury, fashion and beauty storytelling. For samples of my work, visit _Website not available. Sign in: https://www.twine.net/signup_ Over 10+ years, I’ve built a hybrid path across editorial, copywriting and luxury e-commerce, delivering 360° campaigns across TV, web, social, branded content, print and CRM. I'm guided by my 3 E’s principle - that all content must educate, entertain or emote - and I'm armed with a Masters in Luxury Business. My clients have included: MEDIA: -Elle Canada -Elle Portugal -Harper's Bazaar Arabia -Grazia Middle East -Hello! Canada -Fashion -national newspapers and more E-COMMERCE: -Mytheresa -Farfetch -BestSecret -Escada -Shoppers Drug Mart…Hi, I’m Julia Seidl, a Creative Copy & Content Director focused on luxury, fashion and beauty storytelling. For samples of my work, visit _Website not available. Sign in: https://www.twine.net/signup_ Over 10+ years, I’ve built a hybrid path across editorial, copywriting and luxury e-commerce, delivering 360° campaigns across TV, web, social, branded content, print and CRM. I'm guided by my 3 E’s principle - that all content must educate, entertain or emote - and I'm armed with a Masters in Luxury Business. My clients have included: MEDIA: -Elle Canada -Elle Portugal -Harper's Bazaar Arabia -Grazia Middle East -Hello! Canada -Fashion -national newspapers and more E-COMMERCE: -Mytheresa -Farfetch -BestSecret -Escada -Shoppers Drug Mart

Available to hire

Paris, France

Hi, I’m Julia Seidl, a Creative Copy & Content Director focused on luxury, fashion and beauty storytelling.

For samples of my work, visit Website not available. Sign in: https://www.twine.net/signup

Over 10+ years, I’ve built a hybrid path across editorial, copywriting and luxury e-commerce, delivering 360° campaigns across TV, web, social, branded content, print and CRM. I’m guided by my 3 E’s principle - that all content must educate, entertain or emote - and I’m armed with a Masters in Luxury Business.

My clients have included:

MEDIA:
-Elle Canada
-Elle Portugal
-Harper’s Bazaar Arabia
-Grazia Middle East
-Hello! Canada
-Fashion
-national newspapers and more

E-COMMERCE:
-Mytheresa
-Farfetch
-BestSecret
-Escada
-Shoppers Drug Mart

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Advanced

German

Beginner

Work Experience

Copywriter, Editor & Content Strategist at Self-employed / Freelance

March 1, 2013 - November 2, 2025

· Partnered with global retail and lifestyle brands including Mytheresa, Shoppers Drug Mart and Farfetch to create story-led, performance-driven copy, content and marketing campaigns that strengthened brand voice and increased engagement across digital, social, print and CRM platforms · Executed omni-channel /360° campaigns while building and managing editorial/content frameworks that aligned with audience insights and brand goals to drive conversion · Collaborated with a leading AI training start-up to refine and train AI systems in editorial and copywriting, ensuring AI outputs deliver best-in-class standards · Produced high-quality editorial content for Harper’s Bazaar Arabia, Grazia Middle East, Elle Canada, Fashion, Toronto Star and more, engaging discerning international audiences · Samples of work available at http://www.juliaseidl.ca

Marketing & Communication Manager at Uptify

July 31, 2024 - October 16, 2025

Communication Strategy: Designed the pre-launch B2B communication strategy for an AI platform targeting luxury retail, positioning it as an innovative solution for clients including Lanvin, Longchamp, Sergio Rossi and Printemps. Integrated Marketing Campaigns: Led end-to-end marketing campaigns, developing pitch decks and press releases to support launch, ensuring brand messaging alignment in order to drive customer acquisition.

Digital Content Manager at Mytheresa

February 28, 2019 - October 16, 2025

Data-Driven Content Strategy: Leveraged consumer insights and sales analytics to create tailored content strategies across digital channels, increasing active customers by 30% YoY and boosting average order values to €632. Creative Direction & Management: Delivered 360° campaigns (video, photo, influencer and social) for exclusive collaborations with Miu Miu, Tod’s, Loewe and Bottega Veneta, while also crafting and presenting creative pitch decks to secure partnerships. Cross-Functional Leadership: Managed campaign teams, overseeing project timelines and budgets to surpass campaign KPIs. Performance & Retention Campaigns: Collaborated with the Performance Marketing team to optimize paid social, search, display, and affiliate ads through A/B testing, boosting seasonal video viewership by 64%. Focused on customer-centric strategies, including personalized marketing and loyalty programs, driving high retention and a 23% revenue increase

Editor-At-Large at Sur La Terre Arabia

January 31, 2017 - October 16, 2025

Brand Repositioning & Creative Strategy: Piloted the strategic relaunch of the Middle East’s premier luxury lifestyle magazine to successfully target HNWIs/UHNWIs across Qatar and the UAE while securing coveted distribution channels with Qatar Airways. Creative Direction: Partnered with global luxury brands, stylists and photographers to conceptualize and execute impactful editorials, blending creative vision with strategic objectives while leading photoshoots and design to produce captivating, high-quality visuals

Fashion & Beauty Editor at Hello! Canada

August 31, 2014 - October 16, 2025

Editorial & Creative Direction: Directed editorial vision for luxury fashion and beauty content at Canada’s top-selling magazine, restructuring section to cut expenses by 50% while aiding in an 88% increase in readership from 2011 to 2014. Strategic Partnerships & Marketing: Cultivated strong PR relationships to secure exclusive interviews with A-list celebrities, designers & CEOs, aligning with key advertiser needs and widening target readership. Partnered with digital teams on integrated campaigns & content, helping to propel Hello! Canada’s iPhone app to #1 on newsstand charts at launch. Team Management & Leadership: Managed team of editors and writers (on-staff and freelance), stylists and photographers to ensure deadline/budget adherence & content excellence that reflected the creative vision