Since 2020 I have been working in social media, content, and performance marketing for national and international consumer brands, with a particular focus on building and scaling TikTok channels. During this time, I have developed data-driven growth strategies, launched new accounts and formats, and continuously optimised campaigns based on clear performance targets and user insights. At Kaufland Germany, the largest grocery retailer in Germany operating over 1,600 physical stores across eight European countries alongside its own online marketplace with tens of thousands of sellers comparable to Amazon, I built the TikTok channel from scratch to 1,000,000 followers in 3.5 years with sharp, highly relevant content and a creator first approach, and as national lead managed the paid strategy on TikTok, Facebook, and Instagram. At Emmi AG I was responsible for global social media and TikTok strategies across more than 300 channels, translating local audience preferences into platform-specific content concepts. These roles required me to align with internal stakeholders, steer influencers and production partners, and use analytics to drive continuous improvement — all skills that are directly relevant for building and managing a dynamic TikTok presence for a Spanish brand entering the Thai market. In my current role at UBS AG I am responsible for the strategic repositioning and day-to-day management of the TikTok channel as a key growth and paid-social driver. Within nine months I scaled the channel by 640% through systematic testing of hooks, formats, and posting logic. Through consistent content and audience optimisation I drove 245% more comments, 179% more likes, 151% more shares and 590% more content output, using performance insights to continuously refine creative, cadence, and distribution. I bring hands-on experience across TikTok Shop setup, in-feed shopping content, performance campaigns, and community management — from scripting and editing to publishing and real-time engagement. I understand the differences between DACH`S & Thailand's entertainment-first TikTok culture, the role of local creators, and the rapid adoption of TikTok Shop among Thai consumers as well as within DACH from previous freelance roles, and I am ready to apply this from day one.…Since 2020 I have been working in social media, content, and performance marketing for national and international consumer brands, with a particular focus on building and scaling TikTok channels. During this time, I have developed data-driven growth strategies, launched new accounts and formats, and continuously optimised campaigns based on clear performance targets and user insights. At Kaufland Germany, the largest grocery retailer in Germany operating over 1,600 physical stores across eight European countries alongside its own online marketplace with tens of thousands of sellers comparable to Amazon, I built the TikTok channel from scratch to 1,000,000 followers in 3.5 years with sharp, highly relevant content and a creator first approach, and as national lead managed the paid strategy on TikTok, Facebook, and Instagram. At Emmi AG I was responsible for global social media and TikTok strategies across more than 300 channels, translating local audience preferences into platform-specific content concepts. These roles required me to align with internal stakeholders, steer influencers and production partners, and use analytics to drive continuous improvement — all skills that are directly relevant for building and managing a dynamic TikTok presence for a Spanish brand entering the Thai market. In my current role at UBS AG I am responsible for the strategic repositioning and day-to-day management of the TikTok channel as a key growth and paid-social driver. Within nine months I scaled the channel by 640% through systematic testing of hooks, formats, and posting logic. Through consistent content and audience optimisation I drove 245% more comments, 179% more likes, 151% more shares and 590% more content output, using performance insights to continuously refine creative, cadence, and distribution. I bring hands-on experience across TikTok Shop setup, in-feed shopping content, performance campaigns, and community management — from scripting and editing to publishing and real-time engagement. I understand the differences between DACH`S & Thailand's entertainment-first TikTok culture, the role of local creators, and the rapid adoption of TikTok Shop among Thai consumers as well as within DACH from previous freelance roles, and I am ready to apply this from day one.WWWW…