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Creative storyteller and digital marketer passionate about building brands through social-first content, visual storytelling, and internet culture. With experience spanning beauty retail, agency marketing, and content creation, I enjoy turning ideas into engaging campaigns that connect with communities in authentic ways. I'm especially drawn to beauty, fashion, music, and lifestyle brands where creativity, culture, and storytelling come together.…Creative storyteller and digital marketer passionate about building brands through social-first content, visual storytelling, and internet culture. With experience spanning beauty retail, agency marketing, and content creation, I enjoy turning ideas into engaging campaigns that connect with communities in authentic ways. I'm especially drawn to beauty, fashion, music, and lifestyle brands where creativity, culture, and storytelling come together.

Juliani Rios

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Creative storyteller and digital marketer passionate about building brands through social-first content, visual storytelling, and internet culture. With experience spanning beauty retail, agency marketing, and content creation, I enjoy turning ideas into engaging campaigns that connect with communities in authentic ways. I'm especially drawn to beauty, fashion, music, and lifestyle brands where creativity, culture, and storytelling come together.…Creative storyteller and digital marketer passionate about building brands through social-first content, visual storytelling, and internet culture. With experience spanning beauty retail, agency marketing, and content creation, I enjoy turning ideas into engaging campaigns that connect with communities in authentic ways. I'm especially drawn to beauty, fashion, music, and lifestyle brands where creativity, culture, and storytelling come together.

Available to hire

Creative storyteller and digital marketer passionate about building brands through social-first content, visual storytelling, and internet culture. With experience spanning beauty retail, agency marketing, and content creation, I enjoy turning ideas into engaging campaigns that connect with communities in authentic ways. I’m especially drawn to beauty, fashion, music, and lifestyle brands where creativity, culture, and storytelling come together.

Skills

Copywriting

Branding

Presentation Design

Experience Level

Copywriting

Expert

Branding

Intermediate

Presentation Design

Intermediate

Work Experience

Brand & Marketing Lead Associate at Hello Marketing

January 1, 2026 - March 31, 2026

Promoted to Lead Associate as the sole internal selected for hire across two consecutive internship semesters; conceptualized and executed end-to-end content strategy across LinkedIn and Instagram; presented quarterly outlines to B2B clients; planned and executed content shoots; organized a content calendar; led bi-weekly alignment calls with clients; reviewed post-performance metrics; trained incoming interns through leadership onboarding workshops; planned, captured, and edited social-first photo and video content for client campaigns; developed and pitched test content proposals for prospective B2B clients; collaborated with internal teams to design content assets for client expos; conducted interviews and onboarding for new interns.

Digital Marketing / Social Media Intern at Hello Marketing

May 1, 2025 - December 31, 2025

Created short-form social content optimized for Instagram Reels, TikTok, and LinkedIn; attended industry events to network and promote company services; assigned short-form video content to fellow interns and edited/published content to the company social media accounts; created two short-form video series for the company Instagram; organized social media content in a content calendar to ensure consistency and engagement.

Product Beauty Advisor at Sephora

November 1, 2023 - March 31, 2026

Spearheaded in-store promotional brand events; instructed team members to track sales; achieved $2,000 weekend sales goals through product storytelling; consistently ranked in the top tier of store metrics for Sales Per Labor Hour (SPLH), averaging $225+; leveraged expert knowledge of beauty care products via social media trends and weekly education modules; collaborated with external brand representatives to educate clients and drive sales; cultivated and maintained loyal client relationships to boost brand retention; assisted Operations team to optimize efficiency.