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I'm Juliana Atencia, a strategic social media professional with 4+ years of experience in brand narrative crafting and social media content strategy. I excel at translating organizational goals into high-impact visual storytelling and turning performance metrics into actionable insights that drive engagement. I build emotional connections with diverse audiences by creating multimedia content from events, coordinating cross-functional teams, and delivering data-driven storytelling.…I'm Juliana Atencia, a strategic social media professional with 4+ years of experience in brand narrative crafting and social media content strategy. I excel at translating organizational goals into high-impact visual storytelling and turning performance metrics into actionable insights that drive engagement. I build emotional connections with diverse audiences by creating multimedia content from events, coordinating cross-functional teams, and delivering data-driven storytelling.

Juliana Atencia

Writer, Content Creator, Social Media Manager, +2

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I'm Juliana Atencia, a strategic social media professional with 4+ years of experience in brand narrative crafting and social media content strategy. I excel at translating organizational goals into high-impact visual storytelling and turning performance metrics into actionable insights that drive engagement. I build emotional connections with diverse audiences by creating multimedia content from events, coordinating cross-functional teams, and delivering data-driven storytelling.…I'm Juliana Atencia, a strategic social media professional with 4+ years of experience in brand narrative crafting and social media content strategy. I excel at translating organizational goals into high-impact visual storytelling and turning performance metrics into actionable insights that drive engagement. I build emotional connections with diverse audiences by creating multimedia content from events, coordinating cross-functional teams, and delivering data-driven storytelling.

Available to hire

I’m Juliana Atencia, a strategic social media professional with 4+ years of experience in brand narrative crafting and social media content strategy. I excel at translating organizational goals into high-impact visual storytelling and turning performance metrics into actionable insights that drive engagement.

I build emotional connections with diverse audiences by creating multimedia content from events, coordinating cross-functional teams, and delivering data-driven storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

Work Experience

Communications Specialist at City of Sunrise

December 1, 2024 - December 1, 2025

Develop comprehensive brand narratives and visual layouts for digital and print media, including high-level newsletters and Council meeting presentations. Evolve social media strategy to build emotional connection and relevance for residents through data-driven storytelling. Interpret performance metrics for the City website and social platforms to optimize engagement across target demographics. Translate special events into compelling multimedia content by photographing and recording participants to enhance social platform best practices.

Communications Coordinator at City of Pembroke Pines

December 1, 2023 - November 1, 2024

Generate comprehensive communication strategies leveraging beauty and lifestyle interests to boost audience impact across internal and external stakeholders. Develop and manage social media management tools to execute campaigns for The Frank Art Gallery, focusing on cultural shifts and community relevance. Interpret social media metrics for competitive landscape monitoring and pivot marketing strategies based on business priorities. Evolve publication relationships to enhance program visibility through strategic presentation building and cross-functional communication.

Communications Coordinator at Surge Institute

November 1, 2022 - March 1, 2023

Translate mission-driven goals into fundraising campaigns using Social Platform Best Practices and Constant Contact to build desire for social justice initiatives. Interpret e-campaign performance metrics analysis to refine communication strategies and improve engagement by 15% through strategic presentation building. Develop high-impact social media graphics using Canva to support the brand narrative and establish a consistent aesthetic identity. Generate compelling Op-ed content that frames leadership development through a cultural lens to drive emotional connection with key audiences.

Communications Coordinator at RELEVNT, INC.

April 1, 2022 - October 1, 2022

Evolve the social strategy for the Relevnt app by producing live podcasts that address cultural shifts and social justice to build category relevance. Develop Instagram-specific campaigns using social media management tools to promote app features through authentic product storytelling. Generate narrative-driven interviews and published articles to craft a cohesive brand identity focused on lifestyle and social rights.

Multimedia Editor / Writer & Contributor at The DePaulia

October 1, 2020 - May 1, 2022

Translate editorial concepts into visual layouts using Adobe InDesign, ensuring digital forms adhere to social platform best practices. Evolve the podcast strategy on Spotify through scripted brand narrative crafting, targeting high engagement and cultural relevance within the Latinx community. Generate opinion pieces and multimedia content that interpret prevalent cultural issues, building deep emotional connections with readers.