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I’m Julianna “Jules” Blevins, a Social Media Manager and hands-on content creator with a focus on culture-forward social strategies across sports, creators, and brands. I’ve built and managed content calendars, captured real-time moments, and produced platform-native short-form videos optimized for TikTok, Instagram, and YouTube, driving authentic storytelling and community growth. I blend strategy with execution—from ideation and copywriting to shooting, editing, and performance optimization—delivering cohesive, on-brand content that resonates with audiences and elevates launch moments and campaigns like Nike’s preorder initiative with Kai Cenat.…I’m Julianna “Jules” Blevins, a Social Media Manager and hands-on content creator with a focus on culture-forward social strategies across sports, creators, and brands. I’ve built and managed content calendars, captured real-time moments, and produced platform-native short-form videos optimized for TikTok, Instagram, and YouTube, driving authentic storytelling and community growth. I blend strategy with execution—from ideation and copywriting to shooting, editing, and performance optimization—delivering cohesive, on-brand content that resonates with audiences and elevates launch moments and campaigns like Nike’s preorder initiative with Kai Cenat.

Julianna Blevins

Social Media Manager, Photographer, Videographer, +2

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I’m Julianna “Jules” Blevins, a Social Media Manager and hands-on content creator with a focus on culture-forward social strategies across sports, creators, and brands. I’ve built and managed content calendars, captured real-time moments, and produced platform-native short-form videos optimized for TikTok, Instagram, and YouTube, driving authentic storytelling and community growth. I blend strategy with execution—from ideation and copywriting to shooting, editing, and performance optimization—delivering cohesive, on-brand content that resonates with audiences and elevates launch moments and campaigns like Nike’s preorder initiative with Kai Cenat.…I’m Julianna “Jules” Blevins, a Social Media Manager and hands-on content creator with a focus on culture-forward social strategies across sports, creators, and brands. I’ve built and managed content calendars, captured real-time moments, and produced platform-native short-form videos optimized for TikTok, Instagram, and YouTube, driving authentic storytelling and community growth. I blend strategy with execution—from ideation and copywriting to shooting, editing, and performance optimization—delivering cohesive, on-brand content that resonates with audiences and elevates launch moments and campaigns like Nike’s preorder initiative with Kai Cenat.

Available to hire

I’m Julianna “Jules” Blevins, a Social Media Manager and hands-on content creator with a focus on culture-forward social strategies across sports, creators, and brands. I’ve built and managed content calendars, captured real-time moments, and produced platform-native short-form videos optimized for TikTok, Instagram, and YouTube, driving authentic storytelling and community growth.

I blend strategy with execution—from ideation and copywriting to shooting, editing, and performance optimization—delivering cohesive, on-brand content that resonates with audiences and elevates launch moments and campaigns like Nike’s preorder initiative with Kai Cenat.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at dotSWOOSH at Nike

October 1, 2022 - Present

Own day-to-day organic social channel management across initiatives, planning content, publishing, engagement, and performance optimization; lead content strategy, aligning brand voice, cultural relevance, and platform trends with campaign objectives and launch timelines; plan content calendars for product drops and creator partnerships; run a creator program and ensure brand guidelines; write and approve social copy; act as a real-time decision-maker during launches; develop monthly performance reports and optimize based on data to drive engagement (average 4.3% lift per campaign).

Content Creator & Social Media Manager at Freelance

November 1, 2021 - Present

Own organic social media strategy and execution for creators and brands; manage dynamic content calendars aligned with launches, events, and cultural moments; capture, edit, and publish short-form content for TikTok, Instagram, and YouTube; produce user-generated and brand-led content focused on authenticity and community engagement; analyze performance metrics to refine content strategy, cadence, and reach.

Freelance Photographer & Videographer at Planet JB Media

October 1, 2021 - Present

Lead photo and video production for athletes, brands, and creatives from concept through final delivery; manage pre-production (treatments, shot lists, scheduling); deliver weekly social-first content for TikTok, Instagram, and YouTube; design short-form content highlighting behind-the-scenes and personality-driven moments to maximize reach and engagement; collaborate with clients to align creative vision and timelines.

Athletic Media Relations Intern at Eastern Michigan University

May 1, 2021 - April 1, 2022

Produced and distributed real-time digital content during live athletic events; coordinated game-day content including graphics, press releases, and in-game assets; supported athlete interviews and edited content for YouTube and digital platforms; gained experience working in fast-paced, live environments requiring speed and accuracy.