I'm a designer based in Madrid, Spain. With a background in digital marketing and a passion for creating visually compelling digital experiences. I specialize in UX/UI Design, web design and visual design, and have 7+ years experience collaborating with cross-functional remote teams. --- **Employment and project experience** 2020 — Now Freelance UI/UX Designer at Freelance Clients: Heady, Courant, W&P Design, Products By Women, Re-vityl, Luiny, Casa Muza 2023 — 2023 Visual/UI Designer - Yahoo Design Studio at Yahoo Inc Remote 2021 — 2022 UI/UX Designer at Matter Supply Co. Remote 2017 — 2021 Freelance Web & Digital Designer at Self Employed Clients : Luiny, Casa Muza, Muza,Lorem, Scout Digital, Diseño Isleño, The Cristalline, Re-Vityl 2016 — 2019 Freelancer Project Manager/Producer at Sound Strategies Inc Remote

Julianna Rodriguez

I'm a designer based in Madrid, Spain. With a background in digital marketing and a passion for creating visually compelling digital experiences. I specialize in UX/UI Design, web design and visual design, and have 7+ years experience collaborating with cross-functional remote teams. --- **Employment and project experience** 2020 — Now Freelance UI/UX Designer at Freelance Clients: Heady, Courant, W&P Design, Products By Women, Re-vityl, Luiny, Casa Muza 2023 — 2023 Visual/UI Designer - Yahoo Design Studio at Yahoo Inc Remote 2021 — 2022 UI/UX Designer at Matter Supply Co. Remote 2017 — 2021 Freelance Web & Digital Designer at Self Employed Clients : Luiny, Casa Muza, Muza,Lorem, Scout Digital, Diseño Isleño, The Cristalline, Re-Vityl 2016 — 2019 Freelancer Project Manager/Producer at Sound Strategies Inc Remote

Available to hire

I’m a designer based in Madrid, Spain.

With a background in digital marketing and a passion for creating visually compelling digital experiences. I specialize in UX/UI Design, web design and visual design, and have 7+ years experience collaborating with cross-functional remote teams.


Employment and project experience

2020 — Now
Freelance UI/UX Designer at Freelance
Clients: Heady, Courant, W&P Design, Products By Women, Re-vityl, Luiny, Casa Muza

2023 — 2023
Visual/UI Designer - Yahoo Design Studio at Yahoo Inc
Remote

2021 — 2022
UI/UX Designer at Matter Supply Co.
Remote

2017 — 2021
Freelance Web & Digital Designer at Self Employed
Clients : Luiny, Casa Muza, Muza,Lorem, Scout Digital, Diseño Isleño, The Cristalline, Re-Vityl

2016 — 2019
Freelancer Project Manager/Producer at Sound Strategies Inc
Remote

See more

Skills

We
Web Design
Squarespace
Br
Branding
Pr
Presentation Design
Figma
See more

Experience Level

Web Design
Expert
Squarespace
Expert
Branding
Expert
Presentation Design
Expert
Figma
Expert
Product Design
Expert
Email Design
Intermediate
Shopify
Intermediate
Adobe Photoshop
Intermediate
Framer
Intermediate

Language

English
Fluent
Spanish; Castilian
Fluent
French
Beginner

Education

Bachelor in Advertising and Public Relations at University of Puerto Rico
December 15, 2009
Bootcamp at Bloc
August 10, 2020
Product Design Track

Industry Experience

Non-Profit Organization, Retail, Software & Internet, Financial Services, Life Sciences, Consumer Goods, Media & Entertainment
    uniE621 Squarespace Website Design - Multiple Clients
    Since 2015, I've been leading website design builds in Squarespace for various clients in tech, fashion and b2c with website design and updates. webdesigner branding squarespace ecommerce
    uniE621 Revamping Fannie Mae's Mobile App for Enhanced User Experience
    The project aimed to redesign Fannie Mae's flagship mobile app, focusing on improving the home buying journey. As a UX/UI Designer, I worked closely with product managers, developers, and designers to enhance the app's user experience and design new features. Problem The primary challenge was the app's outdated user interface and lack of intuitive, user-friendly features, which affected the overall user experience and engagement. My Contributions Utilizing my expertise in visual design, UX/UI, and design systems, I collaborated with the team to revamp the app's user experience. I used Figma to design new features and enhance existing ones, ensuring a seamless and intuitive user journey. Outcomes The redesigned app resulted in improved user engagement and satisfaction, demonstrating the effectiveness of the new features and the enhanced user experience. This project's success was a testament to the power of effective collaboration and the importance of user-centered design. ios mobileapp uxuidesign
    uniE621 UX Enhancement for Courant - Landing Pages
    During the month of July 2021, I undertook a UX/UI design project with Courant, a Direct-to-Consumer (DTC) company. The project entailed designing modular UI components for paid search landing pages using Shogun page builder in Shopify. The main issue was the need for a more streamlined and engaging user experience on Courant's paid search landing pages. These pages lacked a modular design, making them less user-friendly and potentially impacting conversions. The outcome of this project was a significant improvement in the user experience on Courant’s landing pages. This was achieved through the introduction of modular UI elements that made the pages more engaging and easier to navigate, potentially boosting conversion rates.
    uniE621 Revitalizing Momentous Website for Enhanced User Experience
    I redesigned the Momentous website, a leading brand in the performance and sports supplements industry. The goal was to improve the website's functionality for a more personalized user experience and an inclusive design. The website was previously limited in content creation flexibility due to the lack of a personalized user experience and modular design components. Using my skills in UX/UI, Visual Design, Design Systems, and Figma, I revamped the homepage, product display page, landing pages, and athlete profiles. I worked closely with the product, design, and technology teams to incorporate modular design components and a personalized user experience. The modular design components improved content creation flexibility, greatly enhancing the user experience. This project had a significant impact, showcasing the power of design in boosting user engagement and brand perception. uxuidesign shopifyplus ecommerce webdesign
    uniE621 Luiny Jewelry: Website enhancements
    I've been collaborating with Luiny since 2016 on an ongoing basis. My work with the brand includes website updates, digital marketing assets and strategy. Recently, we focused on some UI enhancements for the homepage, an updated typography as well as an improved shop page and PDP experience. webdesigner uidesigner squarespace
    uniE621 Heady.io Web Design: A Rebranding Transformation
    I took on a comprehensive website redesign project for Heady, a NYC-based product design agency undergoing a significant rebrand. The aim was to reflect this rebrand within the website, with a primary focus on the homepage. The issue at hand was that Heady's website did not mirror their ongoing rebranding efforts. A fresh, innovative homepage design was required to set the stage for future website modifications. As the lead product designer, I leveraged my expertise in UX/UI, UX Design, and Visual Design to drive the homepage redesign. Figma was my tool of choice, and I worked within an Agile framework to ensure a seamless transition and timely project delivery. The outcome was a successful homepage redesign that set a robust precedent for subsequent website updates. It effectively echoed Heady's rebrand, improved the overall user experience, and solidified Heady's standing in the Advertising & AdTech industry. designer webdesigner uidesigner branding