As a Design Specialist with over 20 years of professional design experience in both inhouse as well as agency organizations, I possess multiple skill sets ranging from brand identity, package design, structural design, brand standards manuals, brand strategy, POP + POS, promotional design, club package design, corporate identity, naming, taglines and copy. I am versatile, having designed for a diverse range of market segments including food and beverage, gift items, health and beauty, home décor, home surface care, kitchen products, pet food, pharmaceutical and design for children. I am comfortable using AI creative tools and look forward to the future! I thrive in collaborative creative environments, often working closely with creative teams, account managers, and stakeholders to deliver strategic and innovative design solutions that meet business goals. Whether managing projects independently or leading teams, I bring flexibility, creative problem-solving, and technical expertise to meet tight deadlines and exceed expectations.…

Julianne Brown

As a Design Specialist with over 20 years of professional design experience in both inhouse as well as agency organizations, I possess multiple skill sets ranging from brand identity, package design, structural design, brand standards manuals, brand strategy, POP + POS, promotional design, club package design, corporate identity, naming, taglines and copy. I am versatile, having designed for a diverse range of market segments including food and beverage, gift items, health and beauty, home décor, home surface care, kitchen products, pet food, pharmaceutical and design for children. I am comfortable using AI creative tools and look forward to the future! I thrive in collaborative creative environments, often working closely with creative teams, account managers, and stakeholders to deliver strategic and innovative design solutions that meet business goals. Whether managing projects independently or leading teams, I bring flexibility, creative problem-solving, and technical expertise to meet tight deadlines and exceed expectations.…

Available to hire

As a Design Specialist with over 20 years of professional design experience in both inhouse as well as agency organizations, I possess multiple skill sets ranging from brand identity, package design, structural design, brand standards manuals, brand strategy, POP + POS, promotional design, club package design, corporate identity, naming, taglines and copy. I am versatile, having designed for a diverse range of market segments including food and beverage, gift items, health and beauty, home décor, home surface care, kitchen products, pet food, pharmaceutical and design for children. I am comfortable using AI creative tools and look forward to the future!

I thrive in collaborative creative environments, often working closely with creative teams, account managers, and stakeholders to deliver strategic and innovative design solutions that meet business goals. Whether managing projects independently or leading teams, I bring flexibility, creative problem-solving, and technical expertise to meet tight deadlines and exceed expectations.

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Work Experience

Senior Designer at Smith Design, Morristown, NJ
May 31, 2025 - July 25, 2025
Worked collaboratively with creative teams and account managers contributing to concept explorations, brand redesigns, line extension, and sub-brand projects as well as social media and web content initiatives. Interpreted brief objectives and independently managed workflow to deliver work on high-pressure deadline projects. Designed successful strategic package design work supporting CPG client initiatives including B&G Foods, Bona, Buitoni, Hormel, and others. Completed motion graphics training for social media design and supported educational and mentorship programs.
Senior Designer at Christmas Tree Shops Art Department, Union, NJ
March 1, 2021 - July 25, 2025
Led package design efforts working with buying teams and upper management. Designed and produced cross-category private label brands and unique seasonal packaging. Took packaging initiatives from project request through production, collaborating with creative leadership, buying, marketing teams, and outside talent. Managed resources temporarily during employee maternity leave. Served as lead internal designer for several private label brands, generating brand strategy, design systems, photography, and production guidance.
Art Director at International Playthings, LLC (Epoch Everlasting Play LLC), Parsippany, NJ
July 31, 2011 - July 25, 2025
Managed in-house Art Department supporting branding, packaging, POS, advertising, promotions, and trade communications for an established toy company. Collaborated with sales, marketing, and upper management to achieve strategic objectives. Directed photo shoots, managed freelance resources, and produced award-winning packaging and catalogs. Led department during vendor award recognition and supported successful brand and product launches including re-brand and redesign initiatives.

Education

Bachelor of Fine Arts at Pratt Institute, Brooklyn, New York
August 1, 1988 - May 31, 1991
BFA at Pratt Institute, Brooklyn, New York
August 1, 1988 - May 31, 1991

Qualifications

Motion Graphics Program Training
January 11, 2030 - July 25, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Healthcare, Other
    uniE621 Mini ice pop molds packaging
    Colorful photography paired with exciting playful typography make this package stand out on shelf. I created the package design, photo direction. photo packagedesign graphicdesigner designer…
    uniE621 Bee & Willow Brand Design
    This portfolio showcases the brand development, packaging, and product marking work created for Bed Bath & Beyond's Bee & Willow® Home, a lifestyle brand known for its modern take on rustic charm. Rooted in the chic farmhouse aesthetic, Bee & Willow blends clean lines, natural textures, and warm, welcoming design to bring a modern sensibility to traditional home decor. Spanning furniture, kitchenware, textiles, bedding, and decorative accessories, the design work reflects a cohesive brand language that balances simplicity with comfort. Packaging and product marking solutions were thoughtfully crafted to align with the brand’s identity—using organic color palettes, hand-drawn elements, and tactile materials that evoke authenticity and homegrown warmth. From hangtags and belly bands to in-store signage and brand collateral, every touchpoint reinforces Bee & Willow’s promise: to bring timeless, lived-in beauty into everyday spaces with ease and elegance. logo branding designer…
    uniE621 Bee & Willow brandmark design
    This portfolio showcases the brand development, packaging, and product marking work created for Bed Bath & Beyond's Bee & Willow® Home, a lifestyle brand known for its modern take on rustic charm. Rooted in the chic farmhouse aesthetic, Bee & Willow blends clean lines, natural textures, and warm, welcoming design to bring a modern sensibility to traditional home decor. Spanning furniture, kitchenware, textiles, bedding, and decorative accessories, the design work reflects a cohesive brand language that balances simplicity with comfort. Packaging and product marking solutions were thoughtfully crafted to align with the brand’s identity—using organic color palettes, hand-drawn elements, and tactile materials that evoke authenticity and homegrown warmth. From hangtags and belly bands to in-store signage and brand collateral, every touchpoint reinforces Bee & Willow’s promise: to bring timeless, lived-in beauty into everyday spaces with ease and elegance. branding logo designer…
    uniE621 Bee & Willow bedding and Home textiles package design
    Bed Bath & Beyond's Bee & Willow® Home, a lifestyle brand known for its modern take on rustic charm. Rooted in the chic farmhouse aesthetic, Bee & Willow blends clean lines, natural textures, and warm, welcoming design to bring a modern sensibility to traditional home decor. Packaging on bedding and textiles. Brand expression in Bed Bath & Beyond store. designer logo branding privatelabel packaging graphicdesigner packagedesign…
    paper Mystic Bazaar Halloween packaging design
    Direction and design for private label brands for Christmas Tree Shops stores. This work was produced in-house with a team of designers and product managers Included here are template packaging systems for Mystic Bazaar Halloween products which included novelty home decor products. packaging privatelabel artdirection design halloween…