Julie Hanna

Defined and executed the international social media strategy for France, including editorial and content marketing strategy with SEO content writing, link building, and communications. Created, recorded, published, and SEO-optimized weekly YouTube videos, while building partnerships with French media, brands, bloggers, and influencers. Managed an international team and freelance contributors, and organized the annual awards event.

Provided freelance support in digital marketing and content strategy, including planning and optimizing editorial and SEO workflows, multilingual content/localization, and campaign execution across websites, blogs, and social media.

Analyzed emerging trends and updated training/editorial portfolios; defined editorial strategy and calendar for the French market. Curated and wrote SEO-optimized copy for editorial platforms, co-created content with creators/influencers/media/publishers, and built new content franchises and editorial moments using internal data and global/local trends. Led editorial campaigns from content strategy through team workflows. Localized content for the French team and supported the Spanish team, including executive speaker selection/interviewing (CAC40) and event program and editorial management.