Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior Concept Designer & Lifestyle Illustrator | Brand Worlds, Visual Identity & Innovation Concept designer and illustrator with 10+ years of experience building commercially relevant visual universes for design-led brands. I spent more than six years at LEGO’s Creative Play Lab, working at the core of early-stage innovation within a global industry leader. I developed blue-sky concepts, defined visual identities from the ground up, and translated abstract opportunities into structured, market-ready directions. This foundation sharpened my ability to align aesthetics, storytelling, and strategy. Today, my work focuses on lifestyle-driven visual design. Under Misfitting Things, my art prints are distributed globally through partners including Paper Collective, positioning my work within the international design and interiors market. I create bold, trend-aware visuals rooted in strong composition, colour psychology, and brand coherence—designed to perform across product, retail, and digital platforms. I also led the creative direction and design of Maileg’s first book release, ensuring consistency between brand universe, narrative, and final production. Core expertise • Concept development for lifestyle & retail brands • Visual identity and aesthetic systems • Illustration for products, interiors & campaigns • Innovation-driven visual exploration • Publishing & narrative brand extensions I combine structured innovation thinking with a strong contemporary visual voice—creating design-led work that is distinctive, strategically grounded, and commercially viable.…Senior Concept Designer & Lifestyle Illustrator | Brand Worlds, Visual Identity & Innovation Concept designer and illustrator with 10+ years of experience building commercially relevant visual universes for design-led brands. I spent more than six years at LEGO’s Creative Play Lab, working at the core of early-stage innovation within a global industry leader. I developed blue-sky concepts, defined visual identities from the ground up, and translated abstract opportunities into structured, market-ready directions. This foundation sharpened my ability to align aesthetics, storytelling, and strategy. Today, my work focuses on lifestyle-driven visual design. Under Misfitting Things, my art prints are distributed globally through partners including Paper Collective, positioning my work within the international design and interiors market. I create bold, trend-aware visuals rooted in strong composition, colour psychology, and brand coherence—designed to perform across product, retail, and digital platforms. I also led the creative direction and design of Maileg’s first book release, ensuring consistency between brand universe, narrative, and final production. Core expertise • Concept development for lifestyle & retail brands • Visual identity and aesthetic systems • Illustration for products, interiors & campaigns • Innovation-driven visual exploration • Publishing & narrative brand extensions I combine structured innovation thinking with a strong contemporary visual voice—creating design-led work that is distinctive, strategically grounded, and commercially viable.

Julie Sommer

Art Director, Artist, Book Illustrator, +7





Senior Concept Designer & Lifestyle Illustrator | Brand Worlds, Visual Identity & Innovation Concept designer and illustrator with 10+ years of experience building commercially relevant visual universes for design-led brands. I spent more than six years at LEGO’s Creative Play Lab, working at the core of early-stage innovation within a global industry leader. I developed blue-sky concepts, defined visual identities from the ground up, and translated abstract opportunities into structured, market-ready directions. This foundation sharpened my ability to align aesthetics, storytelling, and strategy. Today, my work focuses on lifestyle-driven visual design. Under Misfitting Things, my art prints are distributed globally through partners including Paper Collective, positioning my work within the international design and interiors market. I create bold, trend-aware visuals rooted in strong composition, colour psychology, and brand coherence—designed to perform across product, retail, and digital platforms. I also led the creative direction and design of Maileg’s first book release, ensuring consistency between brand universe, narrative, and final production. Core expertise • Concept development for lifestyle & retail brands • Visual identity and aesthetic systems • Illustration for products, interiors & campaigns • Innovation-driven visual exploration • Publishing & narrative brand extensions I combine structured innovation thinking with a strong contemporary visual voice—creating design-led work that is distinctive, strategically grounded, and commercially viable.…Senior Concept Designer & Lifestyle Illustrator | Brand Worlds, Visual Identity & Innovation Concept designer and illustrator with 10+ years of experience building commercially relevant visual universes for design-led brands. I spent more than six years at LEGO’s Creative Play Lab, working at the core of early-stage innovation within a global industry leader. I developed blue-sky concepts, defined visual identities from the ground up, and translated abstract opportunities into structured, market-ready directions. This foundation sharpened my ability to align aesthetics, storytelling, and strategy. Today, my work focuses on lifestyle-driven visual design. Under Misfitting Things, my art prints are distributed globally through partners including Paper Collective, positioning my work within the international design and interiors market. I create bold, trend-aware visuals rooted in strong composition, colour psychology, and brand coherence—designed to perform across product, retail, and digital platforms. I also led the creative direction and design of Maileg’s first book release, ensuring consistency between brand universe, narrative, and final production. Core expertise • Concept development for lifestyle & retail brands • Visual identity and aesthetic systems • Illustration for products, interiors & campaigns • Innovation-driven visual exploration • Publishing & narrative brand extensions I combine structured innovation thinking with a strong contemporary visual voice—creating design-led work that is distinctive, strategically grounded, and commercially viable.

Available to hire

Aarhus, Denmark

Senior Concept Designer & Lifestyle Illustrator | Brand Worlds, Visual Identity & Innovation

Concept designer and illustrator with 10+ years of experience building commercially relevant visual universes for design-led brands.

I spent more than six years at LEGO’s Creative Play Lab, working at the core of early-stage innovation within a global industry leader. I developed blue-sky concepts, defined visual identities from the ground up, and translated abstract opportunities into structured, market-ready directions. This foundation sharpened my ability to align aesthetics, storytelling, and strategy.

Today, my work focuses on lifestyle-driven visual design. Under Misfitting Things, my art prints are distributed globally through partners including Paper Collective, positioning my work within the international design and interiors market. I create bold, trend-aware visuals rooted in strong composition, colour psychology, and brand coherence—designed to perform across product, retail, and digital platforms.

I also led the creative direction and design of Maileg’s first book release, ensuring consistency between brand universe, narrative, and final production.

Core expertise
• Concept development for lifestyle & retail brands
• Visual identity and aesthetic systems
• Illustration for products, interiors & campaigns
• Innovation-driven visual exploration
• Publishing & narrative brand extensions

I combine structured innovation thinking with a strong contemporary visual voice—creating design-led work that is distinctive, strategically grounded, and commercially viable.