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I am a data-driven business strategist with over 25 years of experience in brand strategy and business development for various industries, including technology, consumer goods, and non-profits. My passion lies in transforming insights into actionable strategies while aligning with organizational goals. Throughout my career, I have led major brand activations and communications strategies for notable companies, driving significant growth and consumer engagement. I thrive in collaborative environments and am dedicated to delivering impactful solutions that lead to sustainable growth.…I am a data-driven business strategist with over 25 years of experience in brand strategy and business development for various industries, including technology, consumer goods, and non-profits. My passion lies in transforming insights into actionable strategies while aligning with organizational goals. Throughout my career, I have led major brand activations and communications strategies for notable companies, driving significant growth and consumer engagement. I thrive in collaborative environments and am dedicated to delivering impactful solutions that lead to sustainable growth.

JULIE WOHLBERG

Copywriter, Growth Marketer, Influencer Marketing Manager, +7

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I am a data-driven business strategist with over 25 years of experience in brand strategy and business development for various industries, including technology, consumer goods, and non-profits. My passion lies in transforming insights into actionable strategies while aligning with organizational goals. Throughout my career, I have led major brand activations and communications strategies for notable companies, driving significant growth and consumer engagement. I thrive in collaborative environments and am dedicated to delivering impactful solutions that lead to sustainable growth.…I am a data-driven business strategist with over 25 years of experience in brand strategy and business development for various industries, including technology, consumer goods, and non-profits. My passion lies in transforming insights into actionable strategies while aligning with organizational goals. Throughout my career, I have led major brand activations and communications strategies for notable companies, driving significant growth and consumer engagement. I thrive in collaborative environments and am dedicated to delivering impactful solutions that lead to sustainable growth.

Available to hire

I am a data-driven business strategist with over 25 years of experience in brand strategy and business development for various industries, including technology, consumer goods, and non-profits. My passion lies in transforming insights into actionable strategies while aligning with organizational goals.

Throughout my career, I have led major brand activations and communications strategies for notable companies, driving significant growth and consumer engagement. I thrive in collaborative environments and am dedicated to delivering impactful solutions that lead to sustainable growth.

Work Experience

Founder & Principal at Saltwater Interactive

January 1, 2006 - Present

Led major brand activations and events for high-profile clients across lifestyle, tech, and nonprofit sectors. Focused on driving strategic B2B/B2C brand initiatives and communication strategies with measurable outcomes and functional leadership.

Global Director of Communications at Fotolia (now Adobe Stock)

January 1, 2008 - January 1, 2010

Directed the company from brand launch to near-union acquisition, overseeing a team of 60+ employees in eight countries on four continents, in six languages.

Founder & Principal at BlogWire | SheBlogs.org | SheCon New Media Expo

January 1, 2008 - January 1, 2016

Championed the industry’s first platform dedicated to connecting brands with influential bloggers and social media communicators, while establishing GoPro, Lorrie’s End, Bic, Hsyndicate, and Disney as key brands.

Senior Account Manager at Online Marketing Agency

January 1, 2005 - January 1, 2006

Oversaw marketing and communications for a portfolio of 5+ clients, managing web development projects for B2B and B2C tech clients.

Senior Vice President, Marketing at American Heart Association

January 1, 2010 - January 1, 2016

Led marketing strategies and public relations efforts to enhance brand visibility and drive community engagement for the nonprofit organization.