Raw + Free App

• Led the visual direction and UI design for a recipe app that supports plant-based living through clean design
and intuitive structure.
• Created an interactive low-fidelity prototype to explore user flows and gain client alignment on navigation
and feature structure.
• Designed polished, high-fidelity prototypes incorporating real recipe photography, visual branding, and all
app modules.
• Developed tailored flows including login, recipe highlights, curated collections, challenges, planner,
shopping list, and filtering/search.
• Focused on delivering a minimal, elegant aesthetic using a neutral colour palette and clean UI components to
align with the client’s brand values.