Digital marketing and CRM specialist with over 10 years of experience driving business growth through technical expertise and data-driven strategies. Currently leading CRM operations and digital marketing initiatives at Al Marwan Group's Makana division, specializing in heavy equipment sales and rentals across the UAE market. As a HubSpot Super Admin managing two enterprise accounts for the past 5 years, I've developed deep expertise in CRM architecture, workflow automation, and system integrations. My technical capabilities extend to advanced API implementations and webhook integrations, enabling seamless connections between HubSpot and third-party applications including WhatsApp Business for customer communications and engagement tracking. With 10+ years in SEO, I bring comprehensive knowledge of technical optimization, content strategy, and international search implementation. My expertise includes XML sitemap management for multilingual websites, Google Tag Manager configurations for sophisticated tracking solutions, and marketing attribution systems that provide clear ROI visibility across multiple channels. I specialize in building automation solutions using platforms like Make.com, developing custom tracking implementations, and creating data-driven reporting systems that transform raw analytics into actionable business insights. My approach combines technical proficiency with strategic thinking, ensuring that every implementation serves broader business objectives while maintaining operational efficiency. Passionate about leveraging technology to solve complex business challenges, I thrive in environments where marketing technology, automation, and data analytics converge to create measurable impact.

Digital marketing and CRM specialist with over 10 years of experience driving business growth through technical expertise and data-driven strategies. Currently leading CRM operations and digital marketing initiatives at Al Marwan Group's Makana division, specializing in heavy equipment sales and rentals across the UAE market. As a HubSpot Super Admin managing two enterprise accounts for the past 5 years, I've developed deep expertise in CRM architecture, workflow automation, and system integrations. My technical capabilities extend to advanced API implementations and webhook integrations, enabling seamless connections between HubSpot and third-party applications including WhatsApp Business for customer communications and engagement tracking. With 10+ years in SEO, I bring comprehensive knowledge of technical optimization, content strategy, and international search implementation. My expertise includes XML sitemap management for multilingual websites, Google Tag Manager configurations for sophisticated tracking solutions, and marketing attribution systems that provide clear ROI visibility across multiple channels. I specialize in building automation solutions using platforms like Make.com, developing custom tracking implementations, and creating data-driven reporting systems that transform raw analytics into actionable business insights. My approach combines technical proficiency with strategic thinking, ensuring that every implementation serves broader business objectives while maintaining operational efficiency. Passionate about leveraging technology to solve complex business challenges, I thrive in environments where marketing technology, automation, and data analytics converge to create measurable impact.

Available to hire

Digital marketing and CRM specialist with over 10 years of experience driving business growth through technical expertise and data-driven strategies. Currently leading CRM operations and digital marketing initiatives at Al Marwan Group’s Makana division, specializing in heavy equipment sales and rentals across the UAE market.

As a HubSpot Super Admin managing two enterprise accounts for the past 5 years, I’ve developed deep expertise in CRM architecture, workflow automation, and system integrations. My technical capabilities extend to advanced API implementations and webhook integrations, enabling seamless connections between HubSpot and third-party applications including WhatsApp Business for customer communications and engagement tracking.

With 10+ years in SEO, I bring comprehensive knowledge of technical optimization, content strategy, and international search implementation. My expertise includes XML sitemap management for multilingual websites, Google Tag Manager configurations for sophisticated tracking solutions, and marketing attribution systems that provide clear ROI visibility across multiple channels.
I specialize in building automation solutions using platforms like Make.com, developing custom tracking implementations, and creating data-driven reporting systems that transform raw analytics into actionable business insights. My approach combines technical proficiency with strategic thinking, ensuring that every implementation serves broader business objectives while maintaining operational efficiency.

Passionate about leveraging technology to solve complex business challenges, I thrive in environments where marketing technology, automation, and data analytics converge to create measurable impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Advanced
Spanish; Castilian
Beginner
Tagalog
Fluent

Work Experience

Digital Marketing Team Lead & CRM Account Super Admin at Al Marwan Group
December 5, 2021 - Present
Lead digital marketing operations and CRM strategy for Makana's heavy equipment sales and rental division, managing the complete marketing technology stack and driving data-driven growth initiatives across UAE markets. CRM & Marketing Automation Leadership Serve as Super Admin for HubSpot CRM enterprise accounts, overseeing contact database management, deal pipeline optimization, and custom property architecture. Design and implement advanced workflow automations and API integrations, including WhatsApp Business connectivity for seamless customer communication and engagement tracking. Develop webhook integrations between HubSpot and third-party platforms to create unified data ecosystems. Digital Marketing & Analytics Execute comprehensive SEO strategies encompassing technical optimization, content development, and international search implementation for multilingual websites. Manage Google Tag Manager implementations for sophisticated visitor tracking and marketing attribution systems. Build and maintain advanced analytics frameworks that capture customer journey data across multiple touchpoints, enabling accurate ROI measurement and source attribution. Marketing Operations & Reporting Deliver monthly and weekly performance reports analyzing campaign effectiveness, lead generation metrics, and conversion patterns. Utilize Make.com for complex automation workflows and data transformation processes. Develop attribution tracking solutions that maintain visitor source data across WhatsApp conversations, form submissions, and multi-channel interactions. Drive continuous improvement in marketing efficiency through automation, data integration, and strategic use of marketing technology platforms to support business growth objectives.

Education

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Industry Experience

Consumer Goods, Media & Entertainment, Real Estate & Construction, Retail, Telecommunications, Transportation & Logistics, Software & Internet, Travel & Hospitality, Professional Services, Computers & Electronics, Agriculture & Mining, Wholesale & Distribution