I’m a seasoned marketing consultant with extensive corporate experience in mid- to senior-level product management and marketing roles. For the past nine years, I’ve helped small and medium-sized businesses grow through practical, results-driven marketing support—from developing strategy to executing campaigns. My expertise spans digital marketing, website management, graphic design, content creation, marketing strategy, email marketing, and more.…

Julwillsmelb

I’m a seasoned marketing consultant with extensive corporate experience in mid- to senior-level product management and marketing roles. For the past nine years, I’ve helped small and medium-sized businesses grow through practical, results-driven marketing support—from developing strategy to executing campaigns. My expertise spans digital marketing, website management, graphic design, content creation, marketing strategy, email marketing, and more.…

Available to hire

I’m a seasoned marketing consultant with extensive corporate experience in mid- to senior-level product management and marketing roles.
For the past nine years, I’ve helped small and medium-sized businesses grow through practical, results-driven marketing support—from developing strategy to executing campaigns.
My expertise spans digital marketing, website management, graphic design, content creation, marketing strategy, email marketing, and more.

See more

Skills

Experience Level

Canva
Expert
Copywriting
Expert
Email Design
Expert
Email Marketing
Expert
Facebook
Expert
Microsoft Office
Expert
Logo
Expert
Mailchimp
Expert
Brochure
Intermediate
Facebook Ads
Intermediate
Google Ads
Intermediate
Instagram
Intermediate
LinkedIn
Intermediate
YouTube
Intermediate
WordPress
Intermediate
Social Media Design
Intermediate
Elementor
Intermediate
Duda
Intermediate
ChatGPT
Intermediate
iMovie
Beginner
Perplexity
Beginner
WiX
Beginner
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Language

English
Fluent
German
Fluent
French
Intermediate

Work Experience

Owner & Founder/Marketing Consultant at Shoots Marketing Consulting
January 2, 2017 - Present
Helping small to medium businesses with their marketing activities - from strategy to getting it done.
Product Development Manager - Solar & Emerging Businesses at Origin Energy
June 1, 2015 - May 31, 2016
Responsible for leading the initiation, prototyping, market introduction and rapid in-market development phases of new products for the Solar & Emerging Businesses division. Service product developed for Origin Energy within 6 months (launched on-time as per project plan) based on existing in-house technology in order to use the market opportunity of solar inverters running out of their manufacturer's warranty and starting to age. Agile project management with a view of rolling out this product into wider areas. All project targets achieved and overachieved within the first year.
Marketing Manager Hot Water & Heating at Bosch Australia
February 1, 2011 - November 30, 2014
Led integrated B2C and B2B marketing strategy and execution, driving brand growth, lead generation, and product adoption through multi-channel campaigns. Managed marketing team performance, budgets, product strategy, and lifecycle management across solar hot water and hydronic heating portfolios. Delivered significant digital growth, successful product launches, and measurable commercial outcomes through data-driven marketing initiatives.
Product Manager - Hot Water & Heating at Bosch Australia
August 4, 2008 - January 31, 2011
Led product management activities for residential hot water solutions, including new product launches, market intelligence, demand forecasting, supplier engagement, and commercial strategy development. Delivered significant improvements in inventory efficiency and profitability through data-driven stock optimisation and pricing initiatives.
Product Coordinator - Hot Water Systems at Bosch Australia
March 1, 2005 - July 31, 2008
Supported commercial growth through sales forecasting, market analysis, product data management, and development of retail marketing assets. Led Continuous Improvement initiatives and delivered measurable improvements in retail execution, inventory efficiency, and profitability.

Education

Certificate (online), Marketing Strategy at Cornell Johnson Graduate School of Management
November 3, 2014 - March 13, 2015
This seven-course online marketing certificate provides participants with the MBA-level strategic marketing training they need to make strong business decisions and set strategic direction for their company, unit, department, or product line.
Masters Degree, Public Administration (Political Sciences and Business Administration) at University of Potsdam
September 21, 1998 - March 31, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Professional Services, Consumer Goods, Retail
    Marketing campaign for "Fitness for Fun" movie night

    The aim was to create bookings for a movie night at a kids gymnastics centre. I created flyers and posters for this event. These were printed and used and distributed at the gym.
    I also created a Facebook campaign targeting local parents who are interested in parenting and have children from 3 to 17 years old. The campaign highlighted the date, time, price and movie being shown at the centre in a fun design using corporate standards.
    The event was booked out within a week. The customer was delighted as it was a low cost solution for their marketing needs and achieved everything they wanted.