I am an innovative and creative professional with over 5 years of experience in developing and executing brand strategies that combine strategic vision with creative ideation. I have a hands-on approach to aligning design initiatives with broader business objectives to maximize brand impact, and I'm passionate about generating ideas that push creative boundaries. Throughout my career, I have sharpened my skills in creating designs that resonate with diverse audiences to enhance brand reach and inclusivity. I’ve also had the rewarding experience of leading teams and fostering collaborative environments that nurture creativity and innovation, helping businesses grow and thrive through impactful visual communication.

Anjali Ganesh

I am an innovative and creative professional with over 5 years of experience in developing and executing brand strategies that combine strategic vision with creative ideation. I have a hands-on approach to aligning design initiatives with broader business objectives to maximize brand impact, and I'm passionate about generating ideas that push creative boundaries. Throughout my career, I have sharpened my skills in creating designs that resonate with diverse audiences to enhance brand reach and inclusivity. I’ve also had the rewarding experience of leading teams and fostering collaborative environments that nurture creativity and innovation, helping businesses grow and thrive through impactful visual communication.

Available to hire

I am an innovative and creative professional with over 5 years of experience in developing and executing brand strategies that combine strategic vision with creative ideation. I have a hands-on approach to aligning design initiatives with broader business objectives to maximize brand impact, and I’m passionate about generating ideas that push creative boundaries.

Throughout my career, I have sharpened my skills in creating designs that resonate with diverse audiences to enhance brand reach and inclusivity. I’ve also had the rewarding experience of leading teams and fostering collaborative environments that nurture creativity and innovation, helping businesses grow and thrive through impactful visual communication.

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Language

English
Fluent
Hindi
Fluent
Korean
Advanced
Chinese
Intermediate
Tamil
Intermediate

Work Experience

Founder & Lead Designer at Niconiconii Design Studio, India
May 1, 2024 - Present
Launched an innovative design studio focusing on comprehensive branding and interior design solutions for various businesses. Spearheaded full branding initiatives for clients like Koki Coffee & Co., overseeing logo creation, signage, menu design, and interior concepts to enhance customer experience across multiple cities.
Senior Graphic Designer at Space Inventive Pvt Ltd, India (Space Multimedia Pvt. Ltd)
January 1, 2024 - Present
Led a major rebranding effort including brand strategy, logo design, color schemes, typography, and art direction, integrating the new brand identity into the corporate website. Worked collaboratively across Marketing, UI, and UX teams to design user-centric digital content, significantly boosting social media engagement by 327%. Developed pitch decks and digital presentations for SaaS product launches, achieving a 150% increase in client acquisition.
Branding & Identity Designer, Graphic Designer at Freelance
December 31, 2023 - July 17, 2025
Provided dynamic branding and identity solutions focusing on logo design and project management from concept to delivery. Created custom illustrations, infographics, and sub-brand elements for clients such as Relax Tax, strengthening their branding and enhancing client engagement in the finance sector. Managed full brand identity creation for media house Magsmen Tales and contributed to big-data startup Outstrip’s branding with innovative design approaches.
Architectural Tutor at SEAD, SRM University, India
December 31, 2019 - July 17, 2025
Provided extensive academic and design guidance to architecture students, teaching architectural principles, software tools like AutoCAD and SketchUp, and leading one-on-one and group tutoring sessions focused on design concepts.

Education

Bachelors in Architecture at SRM University
August 1, 2014 - May 5, 2019
University Medalist
Associates Degree In Chinese Language & Literature at Beijing Language and Culture University
February 2, 2014 - July 7, 2014
Bachelor’s Degree at SRM University, Chennai, India
January 1, 2015 - December 31, 2019
Associate’s Degree at Beijing Language and Culture University, China
January 1, 2014 - December 31, 2014

Qualifications

Basic Language Course in Korean
January 11, 2030 - July 17, 2025
Heartfulness Communication (NVC) Certification
January 11, 2030 - July 17, 2025
Non-Violent Communication
January 11, 2030 - July 17, 2025

Industry Experience

Telecommunications, Travel & Hospitality, Retail, Other, Consumer Goods, Media & Entertainment, Real Estate & Construction, Professional Services, Financial Services, Software & Internet, Life Sciences
    paper Brand Identity Refresh & Strategy - Space Inventive

    Space Inventive, a leader in AI and data science, sought to overhaul its brand identity to reflect its growth, innovation, and commitment to client success. The project aimed to develop a visual identity and brand language that would not only communicate Space Inventive’s advanced technological capabilities but also convey trust, reliability, and approachability. The rebrand would serve to differentiate Space Inventive in a competitive industry while aligning its messaging with its core mission and values. Our task was to create a cohesive, modern brand, followed by the UI/UX & Website design, that could stand the test of time while remaining flexible and scalable across various platforms. This involved designing a fresh logo, a refined color palette, and a comprehensive brand language that could be implemented across all communication touchpoints—digital, print, and beyond.

    paper Brand Identity Designer - Tsunami

    The Tsunami brand and identity project is all about capturing the exhilarating essence of surf culture and translating it into a fresh, vibrant identity that speaks to the adventurous spirit of today’s youth. This project aims to create a dynamic visual identity that reflects the energy and freedom of the ocean, resonating with a generation of surfers who crave authenticity and self-expression. From bold graphics to eye-catching color palettes, our branding will showcase high-performance surf equipment and stylish garments that inspire confidence both in the water and on the beach. We’re excited to build a brand that not only represents the thrill of surfing but also fosters a sense of community and connection among young surfers everywhere. Let’s ride the wave of creativity and bring Tsunami to life!

    paper Brand Identity Designer - Heartyculture

    Heartyculture is a visionary utopian lifestyle brand dedicated to promoting wellness, sustainability, and holistic living. This project focused on creating a compelling brand identity that embodies the essence of Heartyculture, reflecting its mission to inspire individuals to cultivate a harmonious balance between mind, body, and spirit. Through a blend of strategic brand development and thoughtful visual design, we aimed to create a cohesive identity that resonates deeply with a conscious consumer base, enhancing brand awareness and engagement. The outcome positions Heartyculture as a leader in the utopian lifestyle market, inviting individuals to join a community committed to living in harmony with nature and each other.

    paper Brand Identity Designer - Kaniiro

    Kaniiro is an innovative Japanese seafood restaurant that invites diners on a delightful culinary adventure. This branding project aimed to capture the essence of Kaniiro by emphasizing its dedication to fresh, high-quality seafood and the vibrant flavors of Japanese cuisine. With a focus on creating a modern yet authentic dining experience, we crafted a distinctive identity that resonates with both seafood lovers and those eager to explore new tastes. The branding reflects Kaniiro’s passion for showcasing seasonal ingredients and traditional techniques, creating a warm and inviting atmosphere where guests can savor the ocean’s bounty and immerse themselves in the art of Japanese seafood dining.

    paper Brand Identity Designer - Guide Mortgage

    Guide Mortgage is an innovative mortgage company designed to streamline the home financing experience for buyers and real estate professionals. This branding initiative aimed to establish a vibrant identity that speaks to the architectural and real estate communities, showcasing our focus on accessibility, integrity, and exceptional client care. By incorporating fresh design elements and a contemporary approach, we crafted a brand that embodies expertise and reliability, ensuring that clients feel supported at every step of their mortgage journey. The branding encapsulates Guide Mortgage’s mission to provide clear guidance and personalized solutions, empowering individuals to confidently make informed decisions as they embark on the path to homeownership.

    paper Brand Identity Designer - Outstrip

    Outstrip is a cutting-edge big data company committed to transforming how organizations leverage data for strategic decision-making and operational excellence. This branding initiative focused on establishing a strong identity that encapsulates Outstrip’s expertise in data analytics, insights, and innovative solutions. By merging a modern visual aesthetic with strategic brand positioning, we aimed to create an identity that conveys trust, reliability, and forward-thinking. The branding reflects Outstrip’s mission to empower businesses with actionable intelligence, enabling them to harness the power of data to drive growth, enhance efficiency, and achieve a competitive edge in today’s data-driven landscape.