I’m a results-oriented Business Analyst with hands-on experience translating business requirements into data-driven insights that support strategic decision-making.
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- Product & Features
• Customers using more features tend to churn less and generate higher value.
• Support and security features (Tech Support, Online Security, Device Protection) drive stronger retention than entertainment features.
• Some revenue-related features still have low adoption. - Churn & Risk
• Churn is highest among new customers and month-to-month contracts.
• High-risk customers typically have low feature usage, higher charges, and neutral or negative sentiment. - Customer Feedback(Voice)
• Negative sentiment customers churn at significantly higher rates.
• Common issues relate to service quality, internet reliability, and billing.
Business question:
Which product features truly influence customer retention, churn, and value — and how does customer feedback explain these outcomes?
Dataset overview
The dataset includes:
• Customer tenure, contract type, and charges
• Product and service feature usage
• Churn status
• Customer feedback converted into sentiment (Positive, Neutral, Negative)
This allowed me to analyze:
1. Feature adoption and product performance
2. Churn and customer risk patterns
3. Customer feedback and sentiment insights
Key insights
Business implication
Not all features create equal value. Reliability and support matter more than optional add-ons.
Business implication
Churn is predictable and concentrated, especially early in the customer lifecycle.
Business implication
Customer sentiment acts as an early warning signal, not just a historical metric.
Business recommendations
• Prioritize high-impact support and security features
• Improve early customer onboarding to increase feature adoption
• Use sentiment as an early warning signal for churn prevention.
This project demonstrates how product metrics, financial impact, churn behavior, and customer voice can be combined to support data-driven product and business decisions.
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