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I am a passionate brand strategist and designer with extensive experience helping businesses clarify their value propositions and build high-performance tribal brands. My work spans multiple industries including tech, finance, and wellness, where I lead brand audits, strategic workshops, and transformation initiatives that significantly enhance engagement and customer acquisition. With a background in both design and web development, I bring a unique blend of creative and technical skills to every project. I thrive in collaborative environments, aiming to create cohesive and scalable brand systems that resonate across digital and offline channels while maintaining project delivery efficiency.…I am a passionate brand strategist and designer with extensive experience helping businesses clarify their value propositions and build high-performance tribal brands. My work spans multiple industries including tech, finance, and wellness, where I lead brand audits, strategic workshops, and transformation initiatives that significantly enhance engagement and customer acquisition. With a background in both design and web development, I bring a unique blend of creative and technical skills to every project. I thrive in collaborative environments, aiming to create cohesive and scalable brand systems that resonate across digital and offline channels while maintaining project delivery efficiency.

Ridwanullah Alabi

Brand Strategist, Brand Designer, Web Developer

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I am a passionate brand strategist and designer with extensive experience helping businesses clarify their value propositions and build high-performance tribal brands. My work spans multiple industries including tech, finance, and wellness, where I lead brand audits, strategic workshops, and transformation initiatives that significantly enhance engagement and customer acquisition. With a background in both design and web development, I bring a unique blend of creative and technical skills to every project. I thrive in collaborative environments, aiming to create cohesive and scalable brand systems that resonate across digital and offline channels while maintaining project delivery efficiency.…I am a passionate brand strategist and designer with extensive experience helping businesses clarify their value propositions and build high-performance tribal brands. My work spans multiple industries including tech, finance, and wellness, where I lead brand audits, strategic workshops, and transformation initiatives that significantly enhance engagement and customer acquisition. With a background in both design and web development, I bring a unique blend of creative and technical skills to every project. I thrive in collaborative environments, aiming to create cohesive and scalable brand systems that resonate across digital and offline channels while maintaining project delivery efficiency.

Available to hire

I am a passionate brand strategist and designer with extensive experience helping businesses clarify their value propositions and build high-performance tribal brands. My work spans multiple industries including tech, finance, and wellness, where I lead brand audits, strategic workshops, and transformation initiatives that significantly enhance engagement and customer acquisition.

With a background in both design and web development, I bring a unique blend of creative and technical skills to every project. I thrive in collaborative environments, aiming to create cohesive and scalable brand systems that resonate across digital and offline channels while maintaining project delivery efficiency.

Skills

Adobe Illustrator

Branding

Logo

Experience Level

Adobe Illustrator

Expert

Branding

Expert

Logo

Expert

Work Experience

Senior Brand Strategist at Creedence Brand Strategy and Design Consultancy

November 1, 2024 - Present

Helping brands see clarity to build high performance tribal brands. Spearheaded brand transformation initiatives for over 10 clients across tech, finance, and wellness sectors, leading to average audience engagement growth of 45% within six months. Conducted brand audits and strategic workshops that uncovered key positioning gaps, resulting in clearer messaging and improved customer acquisition strategies. Collaborated with internal creative and marketing teams to implement holistic brand systems, enhancing consistency across digital and offline channels. Designed and led a 6-week immersive brand strategy sprint, resulting in a 30% increase in project delivery efficiency.

Global Brand Consultant at Midwest Insurance Company

May 31, 2025 - July 19, 2025

Developed and implemented a global brand strategy unifying messaging across 4 regions, improving cross-market campaign cohesion and brand recall by 35%. Led customer and competitor research initiatives that revealed underperforming touchpoints, which informed a repositioning strategy and drove a 22% increase in engagement. Partnered with Product and Revenue teams to create go-to-market strategies for 3 new insurance offerings, contributing to a 15% growth in new policy sign-ups. Created executive-level brand reporting dashboards to measure performance, resulting in more data-informed decisions across the marketing department.

Brand Designer at Blaithe Studios

November 30, 2024 - July 19, 2025

Supported the development and execution of visual branding projects for SME businesses and early-stage entrepreneurs across lifestyle, beauty, and service-based industries. Contributed to identity design, presentation decks, and digital collateral that helped bring clients’ visions to life. Designed and executed 25+ brand identity systems, helped clients achieve higher brand equity and recognition. Assisted senior creative leads in client presentations, brand narrative development, and visual storytelling, securing over ₦15M in new project contracts. Created scalable brand asset libraries and digital guidelines improving client usability and design consistency post handoff. Conducted user journey audits and adapted brand visuals to align with customer experience touchpoints.

Junior Brand Designer at Blue Cipher

August 31, 2022 - July 19, 2025

Supported the development of identity systems, packaging, and social content templates for startups and early-stage brands. Participated in over 40 collaborative design sprints, helping reduce turnaround time for branded deliverables by 20%. Coordinated with copywriters and developers to ensure brand voice and visual tone aligned across web and social platforms. Assisted in brand asset creation and version control for multi-channel marketing campaigns.

Web Developer at Infinite Skill Technology

June 30, 2019 - July 19, 2025

Designed and developed custom websites and web applications for small-to-mid-sized businesses. Combined user-focused design with functional back-end development using PHP and popular frameworks such as Laravel and CodeIgniter. Built 15+ responsive websites and web applications, improving average page load time by 40%. Integrated CMS systems and backend functionality tailored to business workflows enhancing client operational efficiency by 25%. Translated UI/UX concepts into clean code and functional interfaces contributing to client satisfaction and ongoing service retainers. Worked with clients across various industries including e-commerce, education, and logistics to deliver user-centric web experiences.