I help local businesses and clinics get more enquiries and bookings using targeted ads, clear messaging, and conversion-focused landing pages. Most service businesses don’t have a demand problem. They have a visibility and trust problem. People nearby are searching, scrolling, and asking for recommendations, but the business doesn’t appear consistently or convincingly online. I work with healthcare providers and community businesses, including independent pharmacies, to improve how they are found and how they convert attention into real customers. For example, I have managed marketing and community visibility campaigns for an independent U.S. pharmacy (Killgore Pharmacy, Louisiana), handling content, local promotions, and online positioning. My work typically involves local advertising campaigns, social media positioning, website and landing page improvements, and simple tracking so owners can see what is actually bringing patients or customers in. I don’t focus on vanity metrics. The goal is more calls, more enquiries, and more people walking through the door. If you already have traffic but not enough leads, or you’re launching and need a reliable way to acquire your first customers, I can help you set up a system that consistently generates enquiries.

Odunubi Omotayo

I help local businesses and clinics get more enquiries and bookings using targeted ads, clear messaging, and conversion-focused landing pages. Most service businesses don’t have a demand problem. They have a visibility and trust problem. People nearby are searching, scrolling, and asking for recommendations, but the business doesn’t appear consistently or convincingly online. I work with healthcare providers and community businesses, including independent pharmacies, to improve how they are found and how they convert attention into real customers. For example, I have managed marketing and community visibility campaigns for an independent U.S. pharmacy (Killgore Pharmacy, Louisiana), handling content, local promotions, and online positioning. My work typically involves local advertising campaigns, social media positioning, website and landing page improvements, and simple tracking so owners can see what is actually bringing patients or customers in. I don’t focus on vanity metrics. The goal is more calls, more enquiries, and more people walking through the door. If you already have traffic but not enough leads, or you’re launching and need a reliable way to acquire your first customers, I can help you set up a system that consistently generates enquiries.

Available to hire

I help local businesses and clinics get more enquiries and bookings using targeted ads, clear messaging, and conversion-focused landing pages.

Most service businesses don’t have a demand problem. They have a visibility and trust problem. People nearby are searching, scrolling, and asking for recommendations, but the business doesn’t appear consistently or convincingly online.

I work with healthcare providers and community businesses, including independent pharmacies, to improve how they are found and how they convert attention into real customers. For example, I have managed marketing and community visibility campaigns for an independent U.S. pharmacy (Killgore Pharmacy, Louisiana), handling content, local promotions, and online positioning.

My work typically involves local advertising campaigns, social media positioning, website and landing page improvements, and simple tracking so owners can see what is actually bringing patients or customers in.

I don’t focus on vanity metrics. The goal is more calls, more enquiries, and more people walking through the door.

If you already have traffic but not enough leads, or you’re launching and need a reliable way to acquire your first customers, I can help you set up a system that consistently generates enquiries.

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Language

English
Fluent

Work Experience

Brand & Marketing Manager at Nex Consulting Ltd
February 1, 2022 - Present
Responsible for developing and implementing the overall marketing strategy for Nex Consulting clients, leading and coaching the marketing team, guiding campaigns, researching lead generation opportunities, analyzing lead quality to optimize campaigns, and managing social media accounts and brand communities across lifestyle, education, and service sectors.
Digital Marketing Specialist at Kilgore's Pharmacy
October 1, 2023 - January 1, 2025
Revitalized Kilgore's Pharmacy GTM strategy, reinforcing the brand's heritage in the Haynesville community. Managed a $2,000 monthly ads budget and drove growth, increasing customer conversions by 70%.
Digital Marketing Manager at The Insider Loop Ltd
October 1, 2024 - Present
Built and managed a highly engaged digital community, driving 45M+ organic post views in seven months. Created story-driven content generating 3.4M+ likes and 104,000 shares; grew followers to 10K. Managed brand communities across Instagram, Facebook, and WhatsApp; handled daily content, DMs, and audience interactions to strengthen trust and engagement. Managed a $2,000/month ads budget for lead-generation campaigns targeting aspiring educators.
Communications Team Lead at One World Africa Foundation
February 1, 2021 - January 1, 2025
Created an online resource clinic for people to learn about dyslexia and addressed the lack of accessibility to research and specialist care. Analyzed data to determine whether social media campaigns achieved goals; supervised all social media interactions and maintained a positive, supportive community experience.
Digital Marketing Manager at Gracelyn University
April 1, 2025 - December 2, 2025
Led digital campaigns targeting prospective students. 1. Managed multi-channel marketing campaigns 2. Ran paid ads for applications and enquiries 3. Coordinated content and social media 4. Increased reach and engagement in target regions Focus: lead generation and conversion campaigns.

Education

BSc Sociology at Osun State University, Ede
January 1, 2017 - January 1, 2021

Qualifications

Anthropic AI Fluency: Frameworks and Foundations
August 1, 2025 - February 12, 2026
IBM Skills Build - AI Literacy
August 1, 2025 - February 12, 2026
Google Certificate - AI Literacy
July 1, 2022 - February 12, 2026

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Software & Internet, Professional Services
    paper Meta Ads Lead Generation Campaign (Student Enrollment)

    Managed Facebook and Instagram ad campaigns focused on generating student inquiries and enrollment applications.
    What I did:
    • Set up and managed Meta ad campaigns
    • Defined and tested target audiences
    • Created and optimized ad creatives for lead generation
    • Monitored cost per result and optimized budgets
    • Tracked performance using Meta Ads Manager Results:
    • Increased student inquiries from paid traffic
    • Maintained consistent lead flow
    • Clear visibility into campaign performance