With over twenty years of experience leading cross-functional creative teams and managing complex, multi-channel projects, I bring a unique blend of creative vision and operational precision that ensures ideas are not only inspired — but executed flawlessly.
As the Owner and Creative Project Director of Justine Elizabeth Designs, LLC, I’ve guided branding and marketing initiatives from concept to completion for clients across consumer goods, healthcare, beauty, and promotional industries. I oversee packaging development, coordinate vendors, and lead full-scale rebrands, ensuring every project moves forward with clear communication, structured processes, and measurable results. I’m passionate about connecting creative, marketing, and production teams to turn ambitious ideas into tangible outcomes.
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Directed multi-team coordination for the Copper Chef brand launch, which became the company’s top-performing product and earned the 2018 Product of the Year USA award.
Developed and managed comprehensive 360° marketing campaigns that strengthened brand awareness in the promotional products industry. Collaborated with sales and production teams to align marketing objectives with operational capabilities.
Worked closely with art directors and project coordinators in the creation of in-store displays, ads, and FSI’s for major brands including Tylenol, Zyrtec, Motrin, Monistat and Listerine. Ensured proper usage of branding guidelines throughout the design process.
My team and I were tasked with developing a new brand for Meadowlands Hospital Medical Center, which had a poor reputation both in the community and among local physicians. To tackle this issue, we created a comprehensive 360° marketing campaign aimed at building trust and increasing brand awareness
for the newly established Hudson Regional Hospital.
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