Hi, I’m Justine Palm. I’m a designer and creative director with over twenty years of experience leading cross-functional teams and guiding complex, multi-channel projects from concept through completion. As the Owner and Creative Project Director of Justine Elizabeth Designs, LLC, I’ve built branding and marketing programs for consumer goods, healthcare, beauty, and promotional industries, overseeing packaging development, vendor coordination, and multi-media campaigns.
I thrive on bridging creative vision with operational discipline—ensuring clear communication, structured processes, and measurable results. I’m passionate about fostering collaboration between creative, marketing, and production teams to turn ambitious ideas into tangible outcomes, and I love turning brand goals into campaigns that move brands forward.
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Directed multi-team coordination for the Copper Chef brand launch, which became the company’s top-performing product and earned the 2018 Product of the Year USA award.
Developed and managed comprehensive 360° marketing campaigns that strengthened brand awareness in the promotional products industry. Collaborated with sales and production teams to align marketing objectives with operational capabilities.
Worked closely with art directors and project coordinators in the creation of in-store displays, ads, and FSI’s for major brands including Tylenol, Zyrtec, Motrin, Monistat and Listerine. Ensured proper usage of branding guidelines throughout the design process.
My team and I were tasked with developing a new brand for Meadowlands Hospital Medical Center, which had a poor reputation both in the community and among local physicians. To tackle this issue, we created a comprehensive 360° marketing campaign aimed at building trust and increasing brand awareness
for the newly established Hudson Regional Hospital.
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