Floatlovers is a retreat concept that combines yoga and surfing experiences in inspiring natural environments. The project focuses on creating meaningful spaces where participants can reconnect with nature, movement and wellbeing.

For this project, I was responsible for project management as well as the design and realization of the visual communication. The work included the development and production of various printed materials such as flyers, brochures, postcards and business cards.

In addition, I designed digital assets including screen designs, social media content and online marketing materials to ensure a consistent and engaging brand presence across both print and digital platforms.

Tao Yoga is a yoga studio based in Zurich. The project focused on developing a refined and authentic visual identity that reflects the calm, balanced and mindful philosophy of the studio.

I was responsible for the project management as well as the design and implementation of the brand. The work included the development of the logo and brand concept, the design of stationery and a variety of printed materials such as flyers, postcards and posters.

In addition, the existing screen design was redesigned to create a more consistent and contemporary visual presence across digital touchpoints.

Oana is Switzerland’s first surf location located in the heart of the country, combining Citywave surfing, bowling and an event space into a unique urban leisure destination.
For this project, I developed and implemented the complete brand identity, translating the dynamic and social spirit of the venue into a coherent visual system. The work included the creation of the corporate design, layout development, production and print supervision, as well as the conceptualization of campaigns and the opening event.
The brand was applied across a wide range of touchpoints, including stationery, flyer and poster concepts, event magazines, stickers, packaging for the bowling, café, wine and shirt merchandise, as well as the overall brand concept and design manual.
The project was realized in collaboration with Pointbreak Events.

Sustainable Switzerland is an initiative by Neue Zürcher Zeitung (NZZ) that serves as a dialogue platform dedicated to promoting and visualizing sustainable development in Switzerland. Supported by leading partners from industry and science, the project has evolved into a central digital hub for sustainability knowledge and competencies.

As Design Lead, I was responsible for the UX and UI design of the platform, shaping the overall digital experience and visual direction. The work included user research with more than 50 participants, the development of user journeys and interaction concepts, and the creation of a scalable design system for the digital platform.

The goal was to create an intuitive, engaging and future-oriented ecosystem that connects stakeholders, communicates complex sustainability topics clearly and strengthens the visibility of sustainable initiatives in Switzerland.

About Coffee is a meeting place dedicated to the culture and craft of coffee. The concept brings people together to experience specialty coffee in a social and welcoming environment.

For this project, I developed the brand concept and visual identity, including the implementation of the corporate design across multiple touchpoints. The work involved the design of stationery, flyer and poster concepts, as well as the development of a social media concept and packaging design for the in-house coffee roastery.

The goal was to create a coherent brand experience that communicates the passion, quality and community spirit surrounding coffee culture.
In collaboration with Pointbreak Events.

About Coffee is a meeting place dedicated to the culture and craft of coffee. The concept brings people together to experience specialty coffee in a social and welcoming environment.
For this project, I developed the brand concept and visual identity, including the implementation of the corporate design across multiple touchpoints. The work involved the design of stationery, flyer and poster concepts, as well as the development of a social media concept and packaging design for the in-house coffee roastery.
The goal was to create a coherent brand experience that communicates the passion, quality and community spirit surrounding coffee culture.

Lola Fred Studio is a yoga brand based in Zurich, created to reflect a calm, mindful and contemporary approach to yoga and wellbeing.

For this project, I developed the visual design and implemented the brand across multiple applications. The work included design, layout development and production as well as print supervision to ensure a consistent and high-quality visual presence.

The brand was applied to a range of touchpoints including stationery, flyers, textile patterns, quality labels, yoga mat designs and packaging elements, creating a cohesive identity that reflects the studio’s aesthetic and philosophy.