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Hi, I’m Jim Yeh, a creative and art director with 20+ years of experience leading brand evolution, integrated campaigns, and cross-functional creative strategy in the SaaS and tech industry. I’m skilled at building scalable brand systems and delivering bold storytelling across digital, print, and events. I thrive in collaborative environments, mentor junior designers, and translate complex problems into compelling design that drives growth. I’m passionate about design systems, user experience, and creating cohesive brand experiences across product and marketing.…Hi, I’m Jim Yeh, a creative and art director with 20+ years of experience leading brand evolution, integrated campaigns, and cross-functional creative strategy in the SaaS and tech industry. I’m skilled at building scalable brand systems and delivering bold storytelling across digital, print, and events. I thrive in collaborative environments, mentor junior designers, and translate complex problems into compelling design that drives growth. I’m passionate about design systems, user experience, and creating cohesive brand experiences across product and marketing.

Jim Yeh

Creative Director, Brand Designer, Designer, +2

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Hi, I’m Jim Yeh, a creative and art director with 20+ years of experience leading brand evolution, integrated campaigns, and cross-functional creative strategy in the SaaS and tech industry. I’m skilled at building scalable brand systems and delivering bold storytelling across digital, print, and events. I thrive in collaborative environments, mentor junior designers, and translate complex problems into compelling design that drives growth. I’m passionate about design systems, user experience, and creating cohesive brand experiences across product and marketing.…Hi, I’m Jim Yeh, a creative and art director with 20+ years of experience leading brand evolution, integrated campaigns, and cross-functional creative strategy in the SaaS and tech industry. I’m skilled at building scalable brand systems and delivering bold storytelling across digital, print, and events. I thrive in collaborative environments, mentor junior designers, and translate complex problems into compelling design that drives growth. I’m passionate about design systems, user experience, and creating cohesive brand experiences across product and marketing.

Available to hire

Hi, I’m Jim Yeh, a creative and art director with 20+ years of experience leading brand evolution, integrated campaigns, and cross-functional creative strategy in the SaaS and tech industry. I’m skilled at building scalable brand systems and delivering bold storytelling across digital, print, and events.

I thrive in collaborative environments, mentor junior designers, and translate complex problems into compelling design that drives growth. I’m passionate about design systems, user experience, and creating cohesive brand experiences across product and marketing.

Skills

Brand Identity

Web Design

Experience Level

Brand Identity

Expert

Web Design

Expert

Work Experience

Creative Director at Affinity.co

January 1, 2022 - January 1, 2025

Built and scaled an enterprise-ready design system spanning brand identity, UI patterns, motion, and web standards—driving consistency across product, marketing, and digital experiences. Led the end-to-end rebrand and website redesign for Limble, transforming a fragmented 1,000+ page WordPress site into a scalable Webflow experience in 9 weeks, improving usability, performance, and scalability. Mentored junior designers and collaborated cross-functionally with marketing, product, sales, and leadership teams to align creative strategy with business goals, secure stakeholder buy-in, and deliver high-impact creative initiatives efficiently.

Creative Director at Limble

January 1, 2025 - Present

Led the vision and execution of annual brand refreshes, evolving the visual identity while maintaining consistency across web, campaigns, product marketing, and customer touchpoints. Partnered cross-functionally with marketing, product, and content teams to align brand storytelling and creative execution with strategic business and demand generation goals. Mentored and supported junior designers through creative direction, feedback, and hands-on collaboration, helping elevate design quality, execution, and team growth.

Design Lead at Reason One

January 1, 2021 - January 1, 2022

Directed brand refresh initiatives and client campaigns, guiding creative direction from concept through execution to ensure alignment with strategic and business objectives. Developed and presented multiple design concepts per project, balancing creative exploration with client goals, feedback, and production feasibility to land effective final solutions.