I’m a multidisciplinary Brand Designer with over 7 years of experience crafting visual identities, scalable design systems, and digital storytelling experiences that strengthen brand trust and audience connection. My background bridges the creative and strategic—where visual clarity meets emotional resonance. I specialize in designing cohesive ecosystems: from brand systems and digital campaigns to presentation design and motion graphics. My goal is to make every design element—whether a social asset or an ebook—feel consistent, intuitive, and memorable. At heart, I’m a system-builder and storyteller who thrives in collaborative, fast-moving environments. I’m inspired by Fieldguide’s mission to reimagine trust in global commerce and excited by the opportunity to help shape a visual identity that feels fearless, lovable, and human.

Kenneth G. Githaiga

I’m a multidisciplinary Brand Designer with over 7 years of experience crafting visual identities, scalable design systems, and digital storytelling experiences that strengthen brand trust and audience connection. My background bridges the creative and strategic—where visual clarity meets emotional resonance. I specialize in designing cohesive ecosystems: from brand systems and digital campaigns to presentation design and motion graphics. My goal is to make every design element—whether a social asset or an ebook—feel consistent, intuitive, and memorable. At heart, I’m a system-builder and storyteller who thrives in collaborative, fast-moving environments. I’m inspired by Fieldguide’s mission to reimagine trust in global commerce and excited by the opportunity to help shape a visual identity that feels fearless, lovable, and human.

Available to hire

I’m a multidisciplinary Brand Designer with over 7 years of experience crafting visual identities, scalable design systems, and digital storytelling experiences that strengthen brand trust and audience connection. My background bridges the creative and strategic—where visual clarity meets emotional resonance.
I specialize in designing cohesive ecosystems: from brand systems and digital campaigns to presentation design and motion graphics. My goal is to make every design element—whether a social asset or an ebook—feel consistent, intuitive, and memorable. At heart, I’m a system-builder and storyteller who thrives in collaborative, fast-moving environments. I’m inspired by Fieldguide’s mission to reimagine trust in global commerce and excited by the opportunity to help shape a visual identity that feels fearless, lovable, and human.

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Language

English
Fluent

Work Experience

Brand Designer / Creative Lead at Eastrock Creative
July 1, 2023 - Present
Designing and managing multiple brand identity systems across print, digital, and motion touchpoints. Collaborating with marketing and strategy teams to translate brand positioning into visual storytelling that connects with users and clients. Developing modular design templates and creative guidelines, improving delivery speed and consistency by 35%. Contributing to the evolution of Eastrock’s design standards, focusing on accessibility, clarity, and scalability. Supporting campaign design for client product launches and experiential activations.
Graphic Designer at RedFox Media Agency
January 1, 2022 - July 1, 2023
Delivered impactful brand and campaign assets that boosted client engagement by 25% and visibility by 30%. Designed creative systems for social, email, and print channels, standardizing design processes across campaigns. Partnered with copywriters and marketing teams to execute cohesive B2B and B2C content. Enhanced design quality through template systems that optimized production efficiency.
Design Specialist (Remote) at Telebu Communications
September 1, 2020 - June 1, 2023
Designed promotional campaigns and multimedia assets that contributed to a 10% increase in sales across digital channels. Created motion and video content for product marketing and sales enablement. Streamlined design documentation and introduced reusable asset frameworks, improving project turnaround by 20%. Collaborated remotely with cross-disciplinary teams to align visuals with brand and product goals.
Freelance Graphic Designer at KEMETE MEDIA PRODUCTIONS
December 1, 2016 - Present
Conceptualized and executed visual identities, campaign materials, and motion graphics for startups, NGOs, and SMEs. Produced creative content for social media campaigns, increasing brand engagement and visibility. Delivered full-service design solutions including logos, marketing materials, and digital brand assets.
2D Character Animator at MKUBWA MEDIA LIMITED
December 1, 2016 - June 1, 2019
Created character-driven storyboards and animations for media campaigns. Collaborated with creative teams to merge storytelling and brand aesthetics effectively.

Education

Diploma at Nairobi Institute of Technology
January 11, 2030 - January 1, 2016

Qualifications

Diploma in Animation & Digital Design
January 11, 2030 - January 1, 2016

Industry Experience

Professional Services, Media & Entertainment
    paper PANDA Explainer video

    Sure! Here’s a more professional and polished version of your text, with the addition that the video is an explainer requiring step-by-step guidance through the app:
    The PANDA system is a groundbreaking solution that delivers inclusive, high-quality antenatal and postnatal care to underserved communities. It integrates prevention, screening, and diagnostic services through an innovative, user-friendly platform.
    The system consists of three key components:
    An Android application enriched with locally adapted, icon-based visuals
    A portable diagnostic platform
    A Java-based software system designed for efficient data collection
    This integrated approach ensures continuity of care in even the most remote settings, empowering healthcare providers and improving maternal and child health outcomes.
    The PANDA innovation is spearheaded by Terre Innovative HealthCare S.r.l., a company committed to delivering practical, context-specific telemedicine solutions. Their focus lies in developing mobile health applications tailored to underserved populations, especially through intuitive, icon-driven interfaces. Learn more at https://www.twine.net/signin
    This explainer video was created to provide a step-by-step walkthrough of the PANDA application—demonstrating its features, functionality, and real-world usability in clinical settings.