Pierre Foucault-Perron

Available to hire

As a Freelance Art Director and Graphic Designer since 2016, I help brands build impactful visual identities and innovative packaging solutions.

About

As a Freelance Art Director and Graphic Designer since 2016, I help brands build impactful visual identities and innovative packaging solutions. My approach blends the high standards of traditional design (Ecole Pivaut graduate) with cutting-edge technology (3D, Motion).

What I bring to your project :

• Branding & Strategy : Crafting comprehensive visual universes (Logo, brand guidelines, typography) with a particular affinity for Art Deco and industrial aesthetics.

• Packaging & 3D Expertise : Over 100 3D packshots delivered. I bring your products to life before they even hit production, optimizing your marketing assets and streamlining the creative process.

• Eco-Design : A pioneer in sustainable design, I create low-carbon footprint print and web solutions (WordPress) without compromising on visual impact.

• Digital Versatility : Web design, Motion graphics, and Social Media Kits for a seamless and consistent omni-channel presence.

Background in brief :
Formerly Head of Communications at TETRARC, I am experienced in managing complex projects for a wide range of clients—from public institutions to creative startups (Maison de Santé de Candé, Pastille 51, Spice Origins).

Why work with me ?
My dual background in “Design & Tech” allows me to be your single point of contact, from strategic concept to final delivery. I am known for my meticulous attention to detail, reactivity, and my ability to translate complex values into powerful visual signs.

Ready to take your brand to the next level ? Let’s talk about your project !

  • Joined March 2025

Industry experience

  • Other
  • Wholesale & Distribution
  • Consumer Goods
  • Computers & Electronics
  • Agriculture & Mining
  • Financial Services
  • Media & Entertainment
  • Healthcare
  • Non-Profit Organization
  • Software & Internet
  • Professional Services

Projects · 7

A bunch of logos I made as a graphicdesigner in the past years for multiple compagnies, entrepreneurs and associations.

  • Art Director
  • Copywriter
  • Graphic Designer

Brand and identity design for Étape habitat, a personnal and social services company based in Angers, France.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1

Brand and web design for Elementaire Conseil, a french Technical Design Office specialized in straw bale, earthen and timber construction.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1

Brand design for a french construction company specialized in high end concrete for skateparks.

  • Art Director
  • Brand Designer
  • Graphic Designer

Complete branding for Pastille 51, a interior design agency based in Nantes, France.

  • Art Director
  • Creative Director
  • Graphic Designer
  • +1

Relooking of the existing logo for ECP Group, the biggest grinder manufacturer in France. Conserving the main elements of old logo, a blue sphere onto a red sheet, we designed a more evocative one. The blue demolition sphere now crush a red metal plate, adding a lot of motion and dynamism to the logo. Typographies changed too, from a dated serif one to a more modern, but still classic in the industry, Eurostile.

  • Art Director
  • Creative Director
  • Graphic Designer

pola is an architecture and interior design agency led by artisan designer Thomas Louvrier. After many years of designing and creating restaurants, cafés, bars and festive venues within small structures, Thomas decided to branch out on his own and focus on a more intimate private market : residential spaces. Minimalism now takes center stage in Thomas work, and <em>his website</em> needed to <em>reflect this pursuit of purity</em>. This is why the shapes are reduced to their simplest expression, text nearly disappears, giving full prominence to the imagery. In mobile version, animations are disabled in order to reduce stress over smartphone and other mobile devices, enhancing speed and fluidity. All elements are organized into a single column to

  • Art Director
  • Creative Director
  • Graphic Designer
  • +1

Work experience· 7 roles

Communications and Public Procurement Manager, Graphic Designer · TETRARCNov 2024 – Nov 2024 · 1 mo

Brand identity consulting and design; develop communications strategy and graphic charter. Build tools to compile and track public tender applications (60–150/year), form project teams, and draft tender documents. Design layouts, co-author press kits, manage press relations and budgets; lead internal/external communications, social media/website, signage, packaging, and visual identity projects; supervise graphic production, video/motion design, and 3D product visuals.

Head of Communication & Public Procurement, Graphic Designer · TETRARCMar 2022 – Nov 2024 · 2 yrs 9 mos

Consulting and design of corporate brand identities, development of a communication strategy, editorial support and management of the graphic workflow; creation, deployment, and SEO of websites; development of social media kits, press kits and media relations; 3D product marketing (over 200 3D packshots) and packaging design (over 30 projects); internal and external communications management and budgeting; signage and furniture design.

Graphic Designer / Art Director · TETRARCMar 2022 – Nov 2024 · 2 yrs 9 mos

Brand identity consulting and design, development of a communication strategy, and creation of a graphic charter. Led tender tracking tool development (60–150 annual applications), project management, and drafting of application documents. Managed press kits, press relations, tender responses, internal and external communications, signage and furniture design, and brand identity projects. Also designed and maintained WordPress websites, conducted SEO, produced motion graphics and 3D scenes for product marketing, and created social media/press kits.

Communications and Public Procurement Manager ― Creative Graphic Designer · TETRARCMar 2022 – Nov 2024 · 2 yrs 9 mos
Freelance Art Director & Graphic Designer · KAMON studioJan 2017 – Present · 9 yrs 11 mos
Creative Graphic Designer & Art Director (Freelance) · FreelanceJan 2016 – Present · 10 yrs 11 mos
Freelance Graphic Designer & Art Director · Self-employedJan 2016 – Nov 2025 · 9 yrs 11 mos

Education

Diplôme de M.A.. graphic design, art direction, web design · École Pivaut2011 – 2016
Diploma in Art Direction, Visual Communication, and Web Design · École Pivaut, Nantes2030 – 2015
Art Direction, Visual Communication, and Web Design · École Pivaut2030 – 2015
Diploma in Art Direction, Visual Communication, and Web Design · École Pivaut2030 – 2016

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