Aparna Wijegunawardana
I am a strategic digital marketing and communications professional with over 15 years of experience in banking and financial services.
About
I am a strategic digital marketing and communications professional with over 15 years of experience in banking and financial services. I specialise in integrated marketing campaigns, digital communications, corporate channel management, customer acquisition, product growth and stakeholder engagement.
I am passionate about data-driven insights and creative storytelling to boost brands and drive measurable business results. I have led website content strategy, SEO, social media marketing, digital advertising, PR, internal communications, and influencer partnerships, and I enjoy building nimble, high-impact marketing solutions for growth.
- 18 years' experience
- Joined May 2026
Industry experience
- Financial Services
- Professional Services
- Other
Work experience· 5 roles
Founded boutique digital marketing consultancy; led strategy development, multi-channel campaigns and brand transformation; managed remote creative teams, agencies and partnerships.
Led digital marketing initiatives, retail banking product campaigns, website content strategy, SEO & analytics, and influencer partnerships; oversaw integrated campaigns across social media, email and SMS; guided branding and digital performance.
Led marketing initiatives supporting SMEs and corporate clients; managed social media, content production and brand storytelling; coordinated agencies and partners.
Education
Certifications and awards
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