I am a strategic digital marketing and communications professional with over 15 years of experience in banking and financial services. I specialise in integrated marketing campaigns, digital communications, corporate channel management, customer acquisition, product growth and stakeholder engagement. I am passionate about data-driven insights and creative storytelling to boost brands and drive measurable business results. I have led website content strategy, SEO, social media marketing, digital advertising, PR, internal communications, and influencer partnerships, and I enjoy building nimble, high-impact marketing solutions for growth.…

Aparna Wijegunawardana

I am a strategic digital marketing and communications professional with over 15 years of experience in banking and financial services. I specialise in integrated marketing campaigns, digital communications, corporate channel management, customer acquisition, product growth and stakeholder engagement. I am passionate about data-driven insights and creative storytelling to boost brands and drive measurable business results. I have led website content strategy, SEO, social media marketing, digital advertising, PR, internal communications, and influencer partnerships, and I enjoy building nimble, high-impact marketing solutions for growth.…

Available to hire

I am a strategic digital marketing and communications professional with over 15 years of experience in banking and financial services. I specialise in integrated marketing campaigns, digital communications, corporate channel management, customer acquisition, product growth and stakeholder engagement.

I am passionate about data-driven insights and creative storytelling to boost brands and drive measurable business results. I have led website content strategy, SEO, social media marketing, digital advertising, PR, internal communications, and influencer partnerships, and I enjoy building nimble, high-impact marketing solutions for growth.

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Skills

Experience Level

Work Experience

Founder & Digital Marketing Strategist at KEAP Digital Solutions
January 1, 2025 - Present
Founded boutique digital marketing consultancy; led strategy development, multi-channel campaigns and brand transformation; managed remote creative teams, agencies and partnerships.
Deputy Manager - Marketing Department at NDB Bank
January 1, 2014 - January 1, 2025
Led digital marketing initiatives, retail banking product campaigns, website content strategy, SEO & analytics, and influencer partnerships; oversaw integrated campaigns across social media, email and SMS; guided branding and digital performance.
Associate Manager - Marketing Department at NDB Bank
January 1, 2012 - January 1, 2014
Led marketing initiatives supporting SMEs and corporate clients; managed social media, content production and brand storytelling; coordinated agencies and partners.
Executive Marketing at Pan Asia Bank Ltd
January 1, 2010 - January 1, 2014
Managed marketing activities and campaigns; contributed to branding and growth across channels.
Graduate Trainee at Pan Asia Bank Ltd
January 1, 2008 - January 1, 2010
Early-career exposure to marketing functions; supported campaign execution and stakeholder coordination.

Education

Bachelor of Business Administration, Double Major Marketing & Management at Edith Cowan University
January 1, 2005 - January 1, 2008
Postgraduate Diploma in Marketing at Chartered Institute of Marketing (CIM) / Edith Cowan University
January 1, 2010 - January 1, 2012
Diploma in Banking and Finance at Institute of Bankers Sri Lanka
January 1, 2012 - January 1, 2014

Qualifications

Postgraduate Diploma in Marketing
January 1, 2010 - January 1, 2012
Diploma in Banking and Finance
January 1, 2012 - January 1, 2014

Industry Experience

Financial Services, Professional Services, Other

Skills

Experience Level