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Hi, I’m Ekaterina, a Marketing & SMM professional specializing in cross-channel content, brand strategy, and audience-driven growth. I love turning data into actionable campaigns that boost engagement and revenue, and I’m passionate about building brands with lasting authority. I’m dedicated to storytelling, branding, and collaboration across cultures to scale brand presence and performance. I enjoy turning complex challenges into clear strategies and practical workstreams that deliver measurable results.…Hi, I’m Ekaterina, a Marketing & SMM professional specializing in cross-channel content, brand strategy, and audience-driven growth. I love turning data into actionable campaigns that boost engagement and revenue, and I’m passionate about building brands with lasting authority. I’m dedicated to storytelling, branding, and collaboration across cultures to scale brand presence and performance. I enjoy turning complex challenges into clear strategies and practical workstreams that deliver measurable results.

Ekaterina Fedorova

Brand Strategist, Marketing Strategist, Content Creator, +6

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Hi, I’m Ekaterina, a Marketing & SMM professional specializing in cross-channel content, brand strategy, and audience-driven growth. I love turning data into actionable campaigns that boost engagement and revenue, and I’m passionate about building brands with lasting authority. I’m dedicated to storytelling, branding, and collaboration across cultures to scale brand presence and performance. I enjoy turning complex challenges into clear strategies and practical workstreams that deliver measurable results.…Hi, I’m Ekaterina, a Marketing & SMM professional specializing in cross-channel content, brand strategy, and audience-driven growth. I love turning data into actionable campaigns that boost engagement and revenue, and I’m passionate about building brands with lasting authority. I’m dedicated to storytelling, branding, and collaboration across cultures to scale brand presence and performance. I enjoy turning complex challenges into clear strategies and practical workstreams that deliver measurable results.

Available to hire

Hi, I’m Ekaterina, a Marketing & SMM professional specializing in cross-channel content, brand strategy, and audience-driven growth. I love turning data into actionable campaigns that boost engagement and revenue, and I’m passionate about building brands with lasting authority.

I’m dedicated to storytelling, branding, and collaboration across cultures to scale brand presence and performance. I enjoy turning complex challenges into clear strategies and practical workstreams that deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Fluent

French

Intermediate

Work Experience

Forum Coordinator – B2B Platform at Tatmedia JSC

January 1, 2023 - January 1, 2025

Organized B2B meetings with Turkish delegates; Facilitated international networking and contact exchange; Provided on-site interpretation when needed

Marketing & SMM Manager

January 1, 2023 - January 1, 2025

Supported digital marketing strategies and tested ideas; Analyzed market and audience data; Assisted in content planning and brand promotion

Media Assistant

January 1, 2023 - January 1, 2024

Assisted in preparing press materials and news summaries; Supported interviews and press events; Handled internal documentation and briefing notes

Marketing & SMM Manager at Jully Bride

July 1, 2023 - August 1, 2025

Drove brand strategy and cross-channel content, delivering a 150% increase in content effectiveness. Implemented a chatbot generating +100 client leads monthly and boosted overall traffic by 5–7%. Contributed to brand packaging and the first franchise sale, including the Brand Book for market expansion. Engineered a cohesive cross-platform content funnel across Instagram, Telegram, TikTok, and VK, and performed weekly Digital Analytics to guide the buyer journey. Pioneered trend-setting wedding styling that established the brand as an industry authority.

Public Relations (PR), Content Management at Tatmedia JSC

September 1, 2024 - January 1, 2025

Assisted the PR department with professional press materials and briefing notes. Supported high-profile media events and interviews, ensuring accurate information flow and brand consistency. Drafted and edited press materials and news summaries to support the organization’s public communication strategy. Provided on-site support for interviews and press events, streamlined internal documentation, and aligned key stakeholders on messaging and media coverage, contributing to the brand’s integrity.

International B2B Communications Coordinator at KazanForum

May 1, 2023 - May 1, 2024

Coordinated 30+ high-level meetings for an international forum; served as the primary communications link between international delegates and local officials. Provided on-site simultaneous and consecutive interpretation with fidelity in strategic messaging and technical discussions. Managed the full coordination cycle for the B2B platform, including scheduling, materials preparation, and on-site logistics for participants across two forum sessions, leveraging cross-cultural competence to enable successful networking and contact exchange.

Public Relations & Content Management at Tatmedia JSC

September 1, 2024 - January 31, 2025

Assisted PR with professional press materials and briefing notes. Supported high-profile media events and interviews. Drafted and edited press materials and news summaries. Streamlined internal documentation and briefing notes. Contributed to maintaining corporate brand integrity by standardizing public-facing content and media statements.

PR & Content Management Specialist at Tatmedia JSC

September 1, 2024 - January 31, 2025

Assisted the PR department in managing public messaging by preparing press materials and briefing notes. Supported the successful execution of high-profile media events and interviews, ensuring accurate information flow and brand consistency in all public-facing content. Drafted and edited various press materials and news summaries, successfully supporting the organization's public communication strategy. Provided critical support for interviews and press events, ensuring smooth logistical execution and professional representation of spokespersons. Streamlined the preparation of internal documentation and briefing notes, ensuring key stakeholders were consistently aligned on public messaging and media coverage. Directly contributed to maintaining the corporate brand's integrity by reviewing and standardizing all public-facing content and media statements.