Available to hire
I am a high-impact Creative Executive with over 30 years championing global Brand Strategy and Visual Identity Design. I excel at scaling multi-channel campaigns for B2B marketing and enterprise storytelling, translating complex business needs into high-craft creative deliverables. I modernize creative workflows with Generative AI tools and design systems to maintain a competitive edge in fast-growth environments. I partner with enterprise stakeholders, from Fortune 500 brands to government clients, delivering high-impact storytelling aligned with global brand goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Owner, Director, Writer, Executive Producer at SHAZAM PRODUCTIONS, AUSTIN, TX
January 1, 2006 - PresentScaled Shazam Productions from a boutique startup into a global creative agency, championing high-level brand positioning for Fortune 500 clients. Concepted and executed end-to-end multi-channel campaigns, bridging brand strategy and hands-on creative production. Established visual identity design standards for enterprise-level projects. Modernized production workflows by integrating emerging Generative AI tools and digital design systems to increase operational efficiency and profitability. Partnered with enterprise stakeholders including Wal-Mart and the United States Air Force to deliver high-craft storytelling aligned with global brand goals.
Executive Producer/ Director - Head of Video/Film at CHARLES SCHWAB, AUSTIN, TX
April 1, 2022 - January 1, 2024Translated strategic brand pillars into compelling enterprise storytelling, ensuring visual identity design consistency across all digital and social platforms. Partnered with product design and marketing teams to align creative deliverables with enterprise product design goals and user experience standards. Scaled the internal in-house creative department, managing end-to-end production for B2B marketing campaigns and high-level podcast content. Managed agency management functions, negotiating complex vendor contracts and supervising external partners to ensure high-craft execution on budget.
Broadcast Producer at GSD&M, AUSTIN, TX
May 1, 1990 - August 1, 2004Championed the execution of national broadcast productions for top-tier clients including PGA TOUR and the United States Olympic Committee. Partnered with cross-functional creative teams to develop multi-channel campaign strategies that drove high-level brand awareness and engagement. Concepted and managed large-scale production budgets and schedules, ensuring seamless operational delivery of high-craft creative content. Directed agency management and talent negotiations, coordinating with writers, directors, and distributors to uphold production and broadcast standards.
Owner, Director, Writer, Executive Producer at SHAZAM PRODUCTIONS
January 1, 2006 - PresentScaled Shazam Productions from a boutique startup into a global creative agency, championing high-level brand positioning for Fortune 500 clients. Concepted and executed end-to-end multi-channel campaign execution, bridging the gap between high-level brand strategy and hands-on creative production. Served as the primary Creative Direction lead for B2B marketing initiatives, establishing visual identity design standards for enterprise-level projects. Modernized production workflows by integrating emerging Generative AI tools and digital design systems to increase operational efficiency and profitability. Partnered with enterprise stakeholders including Wal-Mart and the United States Air Force to deliver high-craft storytelling that aligned with global brand goals.
Executive Producer/ Director - Head of Video/Film at Charles Schwab
April 1, 2022 - January 1, 2024Translated strategic brand pillars into compelling enterprise storytelling, ensuring visual identity design consistency across all digital and social platforms. Partnered with product design and marketing teams to align creative deliverables with enterprise product design goals and user experience standards. Scaled the internal in-house creative department, managing end-to-end production for B2B marketing campaigns and high-level podcast content. Managed agency management functions, negotiating complex vendor contracts and supervising external partners to ensure high-craft execution on budget.
Broadcast Producer at GSD&M
May 1, 1990 - August 1, 2004Championed the execution of national broadcast productions for top-tier clients including PGA TOUR and the United States Olympic Committee. Partnered with cross-functional creative teams to develop multi-channel campaign strategies that drove high-level brand awareness and engagement. Concepted and managed large-scale production budgets and schedules, ensuring seamless operational delivery of high-craft creative content. Directed agency management and talent negotiations, coordinating with writers, directors, and distributors to uphold production and broadcast standards.
Executive Producer / Director - Head of Video/Film at CHARLES SCHWAB
April 1, 2022 - January 1, 2024Translated strategic brand pillars into compelling enterprise storytelling, ensuring visual identity design consistency across all digital and social platforms. Partnered with product design and marketing teams to align creative deliverables with enterprise product design goals and user experience standards. Scaled the internal in-house creative department, managing end-to-end production for B2B marketing campaigns and high-level podcast content. Managed agency management functions, negotiating complex vendor contracts and supervising external partners to ensure high-craft execution on budget.
Education
Journalism | Communication Arts at Southwest Texas University, San Marcos, TX
January 11, 2030 - February 25, 2026Education Journalism at Southwest Texas University, San Marcos, TX
January 11, 2030 - February 25, 2026Journalism | Communication Arts at Southwest Texas University, San Marcos, TX
January 11, 2030 - March 19, 2026Qualifications
Hollywood Television and Radio Society
January 11, 2030 - February 25, 2026Communication Arts Award of Excellence
January 11, 2030 - February 25, 2026The Telly Awards – Television & Motion Picture
January 11, 2030 - February 25, 2026Austin Addy's - Best of Show
January 11, 2030 - February 25, 2026Hollywood Television and Radio Society
January 11, 2030 - February 25, 2026Communication Arts Award of Excellence
January 11, 2030 - February 25, 2026The Telly Awards – Television & Motion Picture
January 11, 2030 - February 25, 2026Austin Addy's - Best of Show
January 11, 2030 - February 25, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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