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I'm a print-led Graphic Designer and Art Director with 10+ years of agency experience delivering brand, retail and campaign materials for global clients such as P&G, L’Oréal, Carlsberg, Sony and Bank of China. I excel in layout, artwork accuracy and multi-SKU production, with a strong focus on retail communication and press-ready delivery. Now based in the UK, I bring hands-on store experience and a collaborative, deadline-driven approach, supporting cross-channel campaigns and TVC key visual adaptations, while ensuring brand compliance and production quality across multilingual assets.…I'm a print-led Graphic Designer and Art Director with 10+ years of agency experience delivering brand, retail and campaign materials for global clients such as P&G, L’Oréal, Carlsberg, Sony and Bank of China. I excel in layout, artwork accuracy and multi-SKU production, with a strong focus on retail communication and press-ready delivery. Now based in the UK, I bring hands-on store experience and a collaborative, deadline-driven approach, supporting cross-channel campaigns and TVC key visual adaptations, while ensuring brand compliance and production quality across multilingual assets.

KK Liu

Graphic Designer, Designer, Artworker, +4

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I'm a print-led Graphic Designer and Art Director with 10+ years of agency experience delivering brand, retail and campaign materials for global clients such as P&G, L’Oréal, Carlsberg, Sony and Bank of China. I excel in layout, artwork accuracy and multi-SKU production, with a strong focus on retail communication and press-ready delivery. Now based in the UK, I bring hands-on store experience and a collaborative, deadline-driven approach, supporting cross-channel campaigns and TVC key visual adaptations, while ensuring brand compliance and production quality across multilingual assets.…I'm a print-led Graphic Designer and Art Director with 10+ years of agency experience delivering brand, retail and campaign materials for global clients such as P&G, L’Oréal, Carlsberg, Sony and Bank of China. I excel in layout, artwork accuracy and multi-SKU production, with a strong focus on retail communication and press-ready delivery. Now based in the UK, I bring hands-on store experience and a collaborative, deadline-driven approach, supporting cross-channel campaigns and TVC key visual adaptations, while ensuring brand compliance and production quality across multilingual assets.

Available to hire

I’m a print-led Graphic Designer and Art Director with 10+ years of agency experience delivering brand, retail and campaign materials for global clients such as P&G, L’Oréal, Carlsberg, Sony and Bank of China. I excel in layout, artwork accuracy and multi-SKU production, with a strong focus on retail communication and press-ready delivery. Now based in the UK, I bring hands-on store experience and a collaborative, deadline-driven approach, supporting cross-channel campaigns and TVC key visual adaptations, while ensuring brand compliance and production quality across multilingual assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Editorial Illustration

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Freelance Designer at Tag Worldwide

May 1, 2023 - July 20, 2025

Designed a wide range of POSM (Point of Sale Materials) for major P&G brands including Whisper, Oral-B, and Pantene. Delivered print-ready artwork under tight timelines with high attention to detail. Worked independently with remote teams and brand managers to ensure on-brand execution.

Freelance Designer at McCann Worldwide

December 31, 2019 - July 20, 2025

Developed 360° campaigns including TV, print, and OOH for clients such as Carlsberg China, L’Oréal, and Dreyer’s. Took creative concepts from idea to execution, ensuring consistent brand messaging across channels. Supported senior creatives on pitches and regional campaign rollouts.

Freelance Designer at Leo Burnett

January 31, 2017 - July 20, 2025

Led design execution for through-the-line campaigns, including packaging, print, and shopper marketing. Created high-impact visuals for Rejoyce, maintaining brand consistency across all materials. Collaborated closely with copywriters and production to deliver campaign-ready assets.

Freelance Designer at Publicis

December 31, 2014 - July 20, 2025

Produced campaign assets for clients including Dreyer’s, Nescafe, and JW Marriott. Designed packaging, direct mail, and in-store promotional materials. Ensured all designs met both creative and production standards.

Freelance Designer at DraftFCB

December 31, 2012 - July 20, 2025

Delivered integrated campaigns for Hong Kong Broadband and China Construction Bank. Worked across TV, print, and shopper marketing with a strong focus on visual storytelling.

Designer at Ogilvy

May 31, 2012 - July 20, 2025

Created branding and campaign visuals for clients including Huggies, Kotex, Garden, and Kerry Properties. Handled end-to-end design execution across TV, OOH, print, and event materials. Maintained long-term relationships with clients through consistent quality and responsiveness.

Designer at BBDO Hong Kong

June 30, 2009 - July 20, 2025

Designed advertising campaigns for Sony, Bank of China, Wrigley, Air New Zealand, and Bosch. Worked closely with creative directors and production teams on layout, typography, and final artwork. Balanced multiple project timelines while maintaining design consistency.