Available to hire
Hands-on creative marketing leader with a strong, diverse history of ideating, developing an implementing innovative and successful product and brand design strategies across a wide variety of consumer product categories and business sectors. Keith has 35+ years of experience developing compelling on-brief creative brand design solutions for Fortune 500 companies and entrepreneurial start-ups.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Language
English
Fluent
Work Experience
Chief Marketing & Creative Officer at Gator Magnetics
February 1, 2020 - September 1, 2023Directed all marketing and brand efforts for an innovative magnet technology product line, including brand design language, packaging, website, social media, email campaigns, and retailer-facing materials; developed product positioning and assortment, and led a successful Kickstarter (325% over goal). Drove international sales and collaborated with product development and sales teams to align consumer insights with go-to-market initiatives.
Fractional Head of Marketing at Air Selfie
March 1, 2017 - January 1, 2021Identified retail white space opportunities in the outdoor, luggage and backpack categories; conceived Verrazano Luggage brand (naming, logo, packaging, POS) and website; built a line that sold into Target Stores and became a $35M business; developed channel-specific marketing strategies with sales.
Head of Marketing & Design at Helvetica Brands USA
March 1, 2012 - March 1, 2015Concepted and created all aspects of Granary Road brand identity and activations as part of a broader active learning park initiative; oversaw brand naming, logo, messaging, exhibit and facility design, website, social media, email, and print/digital advertising.
Head of Marketing, Facility Design & Creative at Granary Road
March 1, 2015 - December 1, 2017Led marketing and facility design for Granary Road; created brand name and design; designed exhibits, website, social media and email campaigns; managed outdoor and transit advertising.
VP of Research, Product Development & Creative at Griffin International
January 1, 2002 - October 1, 2007Sold retailers via market research-based messaging; collaborated with sales to develop retailer-specific marketing strategies for global brands; guided products through development into supply chain; involved in launching Swiss Gear and growing it to $90M+ in backpacks and luggage.
Creative Director at Compass Marketing
October 1, 2007 - September 1, 2008Leveraged consumer behavior and market trends to help retailers grow incremental revenue through new product categories and promotions; developed a Holiday Gift Giving Program for Best Buy; created an Entertainment Center at Rite Aid.
Partner, Creative Director at Frontend Marketing
May 1, 1998 - January 1, 2002Managed a talented team delivering brand-building and promotional programs for food-centric clients including Pillsbury, General Mills and more; contributed to launching multiple new products and supported strategic company decisions as part of ownership group.
Partner/Creative Director at A La Carte Food Marketing
May 1, 1996 - May 1, 1998Led teams of art directors, copywriters and designers to develop successful marketing campaigns for Fortune 500 brands such as 3M Thinsulate and Scotch, Green Mountain Energy, General Mills; developed branding, promotions and merchandising for new product launches.
Creative Director at Cullinan Advertising & Marketing
June 1, 1996 - May 1, 1998Led campaigns for major brands, shaping branding and promotional strategies for a diverse client list.
Founder at Loft Retail / Whoville
November 1, 2009 - PresentEstablished Loft Retail/Whoville as an integrated, multi-faceted creative marketing agency; built a one-stop marketing partner for retail-readiness, defined workflows, revitalized owned-brand business, and steered strategic direction with the executive team.
PARTNER / CREATIVE DIRECTOR at Frontend Marketing
May 1, 1998 - January 1, 2002Managed design and marketing teams; developed branding, promotions and merchandising programs for food-centric clients; participated in strategic company decisions as part of ownership group.
PARTNER / CREATIVE DIRECTOR at A La Carte Food Marketing
June 1, 1996 - May 1, 1998Led campaigns for Fortune 500 brands (e.g., 3M Thinsulate, Scotch) and others; directed branding, product promotions and merchandising to support new product launches in convenience stores.
Education
Bachelor of Arts in Advertising & Communication at Winona State University
January 11, 2030 - December 2, 2025Associate Degree in Graphic Design at Western Wisconsin Technical Institute
January 11, 2030 - December 2, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Manufacturing, Education, Software & Internet, Other
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