Keith Lockwood

Available to hire

Hands-on creative marketing leader with a strong, diverse history of ideating, developing an implementing innovative and successful product and brand design strategies across a wide variety of consumer product…

About

Hands-on creative marketing leader with a strong, diverse history of ideating, developing an implementing innovative and successful product and brand design strategies across a wide variety of consumer product categories and business sectors. Keith has 35+ years of experience developing compelling on-brief creative brand design solutions for Fortune 500 companies and entrepreneurial start-ups.

  • Joined November 2025

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods
  • Professional Services
  • Manufacturing
  • Education
  • Software & Internet
  • Other

More experts in Calgary, Canada

Projects · 3

Cameron's Coffee Packaging

I created every aspect of the packaging for Cameron's line of premium coffees from logo design to copy writing to photo art direction. #photo #logo #graphicdesigner #branding #designer

  • Designer
Our Family Pure Wheat Crunch Cereal Packaging

I developed the Pure brand for the Our Family line of organic boxes cereals. I developed every aspect of the packaging from design to copy writing to photo art direction. #photo #logo #graphicdesigner #branding #designer

  • Designer
Out Family Bravo Brand

I developed the Bravo brand for the Our Family line of boxed baking mixes including the Focaccia Bread Mix shown here. I did all aspects of the packaging from brand logo to copy writing to photo art direction. #photo #logo #branding #designer #graphicdesigner

  • Designer

Work experience· 12 roles

Chief Marketing & Creative Officer · Gator MagneticsFeb 2020 – Sep 2023 · 3 yrs 8 mos

Directed all marketing and brand efforts for an innovative magnet technology product line, including brand design language, packaging, website, social media, email campaigns, and retailer-facing materials; developed product positioning and assortment, and led a successful Kickstarter (325% over goal). Drove international sales and collaborated with product development and sales teams to align consumer insights with go-to-market initiatives.

Fractional Head of Marketing · Air SelfieMar 2017 – Jan 2021 · 3 yrs 11 mos

Identified retail white space opportunities in the outdoor, luggage and backpack categories; conceived Verrazano Luggage brand (naming, logo, packaging, POS) and website; built a line that sold into Target Stores and became a $35M business; developed channel-specific marketing strategies with sales.

Head of Marketing, Facility Design & Creative · Granary RoadMar 2015 – Dec 2017 · 2 yrs 10 mos

Led marketing and facility design for Granary Road; created brand name and design; designed exhibits, website, social media and email campaigns; managed outdoor and transit advertising.

Head of Marketing & Design · Helvetica Brands USAMar 2012 – Mar 2015 · 3 yrs 1 mo
Founder · Loft Retail / WhovilleNov 2009 – Present · 17 yrs 1 mo
Creative Director · Compass MarketingOct 2007 – Sep 2008 · 1 yr
VP of Research, Product Development & Creative · Griffin InternationalJan 2002 – Oct 2007 · 5 yrs 10 mos
PARTNER / CREATIVE DIRECTOR · Frontend MarketingMay 1998 – Jan 2002 · 3 yrs 9 mos

Education

Bachelor of Arts in Advertising & Communication · Winona State University2030 – 2025
Associate Degree in Graphic Design · Western Wisconsin Technical Institute2030 – 2025

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