First Class Honours BSc International Management graduate from King’s College London with extensive experience and interest in social media content creation and marketing. Skilled in managing social media communities and developing engaging travel and lifestyle content, I have worked across internships, volunteer roles, and personal projects to refine my skills on platforms like Instagram and TikTok.
I am passionate about the travel and lifestyle industry and eager to apply my skills as an in-house social media executive. With proven experience managing content creation, community engagement, and promotional material development, I am ready to contribute effectively to dynamic teams and continue growing my expertise.
My marketing and social media career began by managing the Instagram and Facebook account of French umbrella company ‘Beau Nuage’ during my time as Marketing and Logistics Intern during university, and further building on my marketing experience within the events industry both at Arizona State University during my study abroad year, and in my current role at City & Financial Global. These experiences, along with my studies in university modules such as ‘International Marketing’ and ‘Influencing Consumers’ made me realise I would like to fulfil a career in the creative industry, and more specifically in social media management. Creating content on TikTok and Instagram is also a passion and hobby in my spare time, having filmed UGC for lifestyle and activewear brand ‘Mysa Stockholm’, and starting my own travel Instagram account (@hawaiikaitravels), where I harness creative tools such as Canva and CapCut, and follow a detailed content calendar. My past experiences from work and personal accounts (including a viral TikTok with 1.5M views), and most recently through managing a Hawaiian boutique hostel’s social media, have allowed me to learn first-hand the importance of engaging content, keeping track of trends and other social media best practices and the need to frequently analyse performance metrics in order to adapt and listen to the audience. I am keen to apply my knowledge and experiences to a range of businesses.
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