Available to hire
I am a strategic and hands-on Product Marketing Manager with 12 years’ experience across SaaS startups and scaleups. I have led marketing with cross-functional leads, managed direct reports and agencies, and supported strategic partnerships.
My work spans the full mix, from market insight and positioning to demand generation, sales enablement, and lifecycle programs. I excel at translating complex features into clear, compelling messaging for technical and non-technical audiences, delivering GTM launches, defining ICPs and value propositions, and achieving results such as 400% more leads, 72% more MQLs, and a 50% CPL reduction.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Marketing Manager | B2B at Made Tech
June 30, 2025 - July 28, 2025As a founding member of Made Tech’s Software Division, I drove ARR through SaaS products for social housing. Part of the GTM team, I led marketing and events, and supported sales, customer success and account management alongside product and development teams. Achievements include winning first clients through rapid GTM execution, delivering high-velocity product launches securing press coverage, migrating CRM from Salesforce to HubSpot improving deal visibility, increasing MQLs from events by 11x while reducing event count, and training a custom GPT model to streamline campaign messaging and sales enablement.
Digital Marketing and Product Manager | B2B / B2C at Hult EF
September 30, 2023 - July 28, 2025Built a scalable lead-generation engine for leadership courses targeting senior executives in UK and Middle East. Owned messaging, sales collateral, creative and sales training while maintaining a centralised Notion hub for course info and assets. Achievements include reducing CPL from LinkedIn ads by 50% within two months, increasing MQLs by 72% with reduced acquisition costs, activating a dormant 17k email list with strong open and CTR rates, repositioning product messaging, leading a website rebuild for 50% traffic growth, and supporting sales training to improve customer LTV and enablement.
Marketing Manager | B2B / B2C at Plume
September 30, 2021 - July 28, 2025Worked alongside the MD to transform Plume from a web agency into an award-winning LMS SaaS brand, doubling ARR within 12 months. Led content, paid ads, sales support and account management to fuel growth and retention. Key achievements included improving client retention from 50% to 80%, contributing to sales funnel strategy surpassing revenue targets by 58% in 2020, increasing Google Ad conversions from 1 to 23 while halving CPL, boosting Google Ads CTRs from 0.3% to 14.8%, and creating SEO-optimised content ranking on page one for key industry terms.
Digital Marketing Manager | B2B at Panaseer
March 31, 2023 - July 28, 2025Led brand refresh and website rebuild shaping messaging, UX and content with design and content teams at enterprise cybersecurity scaleup. Supported demand generation through LinkedIn ads, increasing leads by 400% while cutting annual ad spend by £20k. Designed and executed multi-layered retargeting campaign, project managed 4-month brand and website refresh, produced monthly channel performance reports shaping data-driven marketing decisions and led optimization across paid media, SEO, content and web driving innovation and sustained growth.
Product Marketing Manager | B2B at Made Tech
June 30, 2025 - July 28, 2025A founding member of Made Tech’s Software Division, driving ARR through SaaS products for social housing. Led marketing and events, supported sales, customer success and account management alongside product manager and developers. Key achievements include winning first three clients through rapid GTM execution with new messaging and collateral aligned to product-market fit; delivering high-velocity launches for multiple products securing early press coverage; migrating CRM from Salesforce to HubSpot improving deal visibility and collaboration; increasing MQLs from events 11x while reducing event count; and training a custom GPT model to streamline campaign messaging and sales enablement.
Digital Marketing and Product Manager | B2B / B2C at Hult EF
September 30, 2023 - July 28, 2025Built a scalable lead-gen engine for £3k+ leadership courses for senior execs in the UK and Middle East, managing messaging, sales collateral, creative, and sales training, while maintaining a centralized Notion hub. Reduced CPL from LinkedIn ads by 50%, increased MQLs by 72%, activated a dormant email list achieving strong open rates and CTR, repositioned product messaging, led website rebuild increasing traffic by 50%, and supported sales training to improve customer LTV and sales enablement.
Marketing Manager | B2B / B2C at Plume
September 30, 2021 - July 28, 2025Worked alongside the MD to transform Plume from a web agency into an award-winning LMS SaaS brand, doubling ARR in 12 months. Led content, paid ads, sales support and account management to fuel growth and retention. Improved client retention from 50% to 80%, contributed to sales funnel strategy exceeding targets by 58%, increased Google Ad conversions significantly while halving CPL, boosted CTRs through continuous optimization, and created SEO-optimized content ranking on page one.
Digital Marketing Manager | B2B at Panaseer
March 31, 2023 - July 28, 2025Led brand refresh and website rebuild shaping messaging, UX and content. Supported demand generation through LinkedIn ads, boosting leads by 400% and cutting spend. Reduced ad spend by £20k while increasing leads and lowering CPL through targeted optimization. Designed multi-layered retargeting campaign increasing lead generation by 400%. Project managed a high-impact 4-month brand and website refresh improving UX, messaging and conversion. Produced monthly channel performance reports shaping data-driven decisions. Led optimization across paid media, SEO, content and web driving innovation and growth.
Product Marketing Manager | B2B at Made Tech
June 30, 2025 - July 28, 2025Founded Made Tech’s Software Division, driving ARR through SaaS products for social housing. Led marketing, events, and supported sales, customer success, and account management. Achieved winning first three clients via rapid GTM execution with new messaging aligned to product-market fit. Delivered high-velocity product launches including the Building Safety Levy service with early press coverage and industry interest. Migrated CRM from Salesforce to HubSpot, improving deal visibility and outreach automation. Increased MQLs from events 11x while reducing event count, improving marketing ROI. Trained a custom GPT model to streamline campaign messaging and sales enablement.
Digital Marketing and Product Manager | B2B / B2C at Hult EF
September 30, 2023 - July 28, 2025Built scalable lead-gen engine for leadership courses priced £3k+ for senior execs in UK and Middle East. Owned messaging, sales collateral, creative, and sales training, maintaining a centralized Notion hub for course info and assets. Reduced CPL from LinkedIn ads by 50%, increased MQLs by 72% while cutting CPA by 28%. Activated a dormant email list achieving a 33% open rate and 5% CTR. Repositioned product messaging and led website rebuild driving 50% traffic growth. Supported sales training delivery to improve customer LTV and sales enablement.
Marketing Manager | B2B / B2C at Plume
September 30, 2021 - July 28, 2025Collaborated with Managing Director to transform Plume from web agency to award-winning LMS SaaS brand doubling ARR in 12 months. Led content, paid ads, sales support, and account management to fuel growth and retention. Improved client retention from 50% to 80% with targeted campaigns and service innovation. Helped sales funnel strategy exceed revenue targets by 58%. Increased monthly Google Ad conversions from 1 to 23 and halved CPL in two months. Boosted Google Ads CTR from 0.3% to 14.8% through continuous testing and optimization. Created SEO-optimized content ranking on page one for key industry terms.
Digital Marketing Manager | B2B at Panaseer
March 31, 2023 - July 28, 2025Led brand refresh and website rebuild, shaping messaging, UX, and content with design and content teams. Supported demand generation through LinkedIn ads, boosting leads by 400% while cutting spend. Reduced annual ad spend by £20k, increased lead volume, and lowered CPL via targeted optimization. Designed and executed multi-layered retargeting campaign increasing lead gen by 400%. Managed 4-month brand and website refresh project improving UX, messaging, and conversion. Produced monthly channel performance reports shaping data-driven marketing decisions. Led optimization across paid media, SEO, content, and web driving innovation and sustained growth.
Product Marketing Manager | B2B at Made Tech
June 30, 2025 - July 28, 2025As a founding member of Made Tech’s Software Division, I drove ARR through SaaS products aimed at social housing. I led marketing and events, and supported sales, customer success, and account management collaboratively with product managers and developers. Key achievements include winning the first three clients by rapid go-to-market execution, delivering multiple high-velocity product launches including the Building Safety Levy service with early press coverage, migrating CRM from Salesforce to HubSpot for better deal visibility and outreach automation, increasing MQLs from events 11x while reducing event count, and training a custom GPT model to streamline campaign messaging and sales enablement.
Digital Marketing and Product Manager | B2B / B2C at Hult EF
September 30, 2023 - July 28, 2025Built a scalable lead-generation engine for £3k+ leadership courses targeting senior executives in the UK and Middle East. Owned messaging, sales collateral, creative assets, and sales training, maintaining a centralized Notion hub for course information. Achievements included reducing LinkedIn ads CPL by 50%, increasing MQLs by 72% while cutting cost per acquisition by 28%, activating a dormant 17k email list with strong engagement, repositioning product messaging and leading a website rebuild improving traffic by 50%, and supporting sales training to improve customer lifetime value and sales enablement.
Marketing Manager | B2B / B2C at Plume
September 30, 2021 - July 28, 2025Collaborated with the Managing Director to transform Plume from a web agency into an award-winning LMS SaaS brand, doubling ARR in 12 months. Led content creation, paid advertising, sales support, and account management to drive growth and retention. Key achievements include improving client retention from 50% to 80% through targeted campaigns, exceeding revenue targets by 58% with sales funnel strategy, increasing monthly Google Ad conversions from 1 to 23 while halving cost per lead, boosting Google Ads CTR from 0.3% to 14.8% via continuous optimization, and creating SEO-optimized content ranking on page one for industry terms.
Digital Marketing Manager | B2B at Panaseer
March 31, 2023 - July 28, 2025Led the brand refresh and website rebuild for an enterprise cybersecurity scaleup, shaping messaging, UX, and content alongside design teams. Supported demand generation through LinkedIn ads, increasing leads by 400% while reducing annual ad spend by £20k. Key projects include designing a multi-layered retargeting campaign, completing a high-impact 4-month brand and website refresh, producing monthly channel performance reports to inform data-driven decisions, and leading optimisation across paid media, SEO, content, and web channels to drive growth and innovation.
Marketing Manager / Brand & Website Lead at Panaseer
March 1, 2023 - September 10, 2025Led the brand and website refresh for a Series-B enterprise cybersecurity scale-up, shaping messaging, UX and content while driving MQLs through LinkedIn and retargeting campaigns.
Marketing Lead at Plume
September 1, 2021 - September 10, 2025Led the brand and website refresh for a SaaS startup; delivered multi-channel marketing and ABM initiatives, designed a 4-month brand and website refresh, and produced monthly reports and sales collateral. Increased Google Ads conversions from 1 to 23 and halved CPL through data-driven optimization.
Mentor at Digital Boost
January 1, 2023 - PresentMentor twice weekly on marketing, sales and go-to-market strategy for solo entrepreneurs; some sessions offered as one-off consults and others as ongoing coaching.
Brand Manager at Panaseer
March 1, 2023 - September 10, 2025Led the brand and website refresh for Series-B enterprise cybersecurity scale-up, shaping messaging, UX, and content, while driving MQLs through LinkedIn and retargeting campaigns.
Head of Brand at Plume
September 1, 2021 - September 10, 2025Led the brand and website refresh for SaaS LMS brand, transforming Plume from a web agency into an award-winning LMS SaaS brand, doubling ARR in 12 months; planned and executed content, paid advertising, sales support, and account management to drive growth and retention.
Marketing Manager at Hult EF
September 1, 2023 - September 10, 2025Built high-velocity GTM marketing across multiple new products; tested messaging and formats; led early press coverage; migrated CRM to HubSpot; built lead generation engine; managed campaigns and partnerships.
Mentor at Digital Boost
January 1, 2023 - PresentMentor twice a week offering guidance on marketing, sales and go-to-market strategy to solo entrepreneurs; some mentees attend one-off sessions, while others engage regularly.
Education
Degree at University of Greenwich
January 1, 2016 - June 30, 2016Advertising and Marketing Communications at University of Greenwich
January 1, 2016 - June 30, 2016Advertising and Marketing Communications at University of Greenwich
January 1, 2016 - June 30, 2016Advertising and Marketing Communications at University of Greenwich
January 1, 2016 - June 30, 2016Leadership development program at Hult EF
April 1, 2023 - September 1, 2023Qualifications
Advanced Google Analytics
January 1, 2022 - December 31, 2022Google Ads Fundamentals
January 1, 2022 - December 31, 2022Google Ads Display
January 1, 2022 - December 31, 2022Advanced B2B LinkedIn Ads
January 1, 2022 - December 31, 2022The complete Conversion Rate Optimization course
January 1, 2022 - December 31, 2022Complete SEO training for WordPress
January 1, 2022 - December 31, 2022SEO Essentials Certification
January 1, 2022 - December 31, 20222-Day Sales Management Bootcamp
January 1, 2022 - December 31, 2022Advanced Google Analytics (Google)
January 11, 2030 - July 28, 2025Google Ads Fundamentals (Google)
January 11, 2030 - July 28, 2025Google Ads Display (Google)
January 11, 2030 - July 28, 2025Advanced B2B LinkedIn Ads (Udemy)
January 11, 2030 - July 28, 2025The complete Conversion Rate Optimization course (Udemy)
January 11, 2030 - July 28, 2025Complete SEO training for WordPress (Udemy)
January 11, 2030 - July 28, 2025SEO Essentials Certification (Moz)
January 11, 2030 - July 28, 20252-Day Sales Management Bootcamp (Sandler Training)
January 11, 2030 - July 28, 2025Advanced Google Analytics (Google)
January 1, 2020 - December 31, 2020Google Ads Fundamentals (Google)
January 1, 2020 - December 31, 2020Google Ads Display (Google)
January 1, 2020 - December 31, 2020Advanced B2B LinkedIn Ads (Udemy)
January 1, 2020 - December 31, 2020The Complete Conversion Rate Optimization course (Udemy)
January 1, 2020 - December 31, 2020Complete SEO training for Wordpress (Udemy)
January 1, 2020 - December 31, 2020SEO Essentials Certification (Moz)
January 1, 2020 - December 31, 20202-Day Sales Management Bootcamp (Sandler Training)
January 1, 2020 - December 31, 2020Advanced Google Analytics (Google)
January 1, 2022 - December 31, 2022Google Ads Fundamentals (Google)
January 1, 2022 - December 31, 2022Google Ads Display (Google)
January 1, 2022 - December 31, 2022Advanced B2B LinkedIn Ads (Udemy)
January 1, 2022 - December 31, 2022The complete Conversion Rate Optimization course (Udemy)
January 1, 2022 - December 31, 2022Complete SEO training for WordPress (Udemy)
January 1, 2022 - December 31, 2022SEO Essentials Certification (Moz)
January 1, 2022 - December 31, 20222-Day Sales Management Bootcamp (Sandler Training)
January 1, 2022 - December 31, 2022Mental Health First Aid Certification
January 11, 2030 - September 10, 2025Mental Health First Aid (MHFA)
January 11, 2030 - September 10, 2025Industry Experience
Software & Internet, Education, Professional Services, Government, Non-Profit Organization, Real Estate & Construction, Media & Entertainment, Other
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