I am a Builder of Brands and Relationships, a Creative Director with deep expertise in retail packaging and display design. I am known for delivering innovative, consumer-driven solutions that elevate brand presence in-store. I am a skilled leader with a strong creative vision and a track record of building foundational retail brands that endure. I guide cross-functional teams, shape cohesive brand experiences, and drive results through thoughtful strategy and design. Throughout my career, I've led the creation of first-in-class creative departments and launched notable brands across retail and online channels. I thrive on translating business goals into compelling packaging, digital branding, and in-store experiences that resonate with shoppers and retailers alike.

Kelly Peninger

I am a Builder of Brands and Relationships, a Creative Director with deep expertise in retail packaging and display design. I am known for delivering innovative, consumer-driven solutions that elevate brand presence in-store. I am a skilled leader with a strong creative vision and a track record of building foundational retail brands that endure. I guide cross-functional teams, shape cohesive brand experiences, and drive results through thoughtful strategy and design. Throughout my career, I've led the creation of first-in-class creative departments and launched notable brands across retail and online channels. I thrive on translating business goals into compelling packaging, digital branding, and in-store experiences that resonate with shoppers and retailers alike.

Available to hire

I am a Builder of Brands and Relationships, a Creative Director with deep expertise in retail packaging and display design. I am known for delivering innovative, consumer-driven solutions that elevate brand presence in-store. I am a skilled leader with a strong creative vision and a track record of building foundational retail brands that endure. I guide cross-functional teams, shape cohesive brand experiences, and drive results through thoughtful strategy and design.

Throughout my career, I’ve led the creation of first-in-class creative departments and launched notable brands across retail and online channels. I thrive on translating business goals into compelling packaging, digital branding, and in-store experiences that resonate with shoppers and retailers alike.

See more

Work Experience

Team Leader / Designer at Prizm Packaging Solutions
January 1, 2020 - January 1, 2025
Led the creation of the creative department, built a cross-functional team (designers, production artists, color manager, packaging engineers), landed two major accounts, and designed/managed the maiden launch of the Polaris brand at big box retailers and Amazon, as well as the 'a Strong Heart' brand for Simmons Foods.
Team Leader / Designer at Stout Stuff, LLC
January 1, 2012 - January 1, 2020
Built the graphic department, developed product brands and packaging systems, designed innovative, legally patented products, and managed packaging assets and print production for major retailers including Walmart Vibrant Life private brand.
Owner / Designer at PowerSource Creative
January 1, 2006 - January 1, 2016
Founded a design studio focused on pet product development and packaging systems; established partnerships with independent firms and delivered branding, packaging, and trade show materials for a variety of CPG clients.

Education

Associates Degree at Oklahoma State University Okmulgee
January 11, 2030 - December 3, 2025
Fine Art Training at Northeastern State University, Talequah, Oklahoma
January 11, 2030 - December 3, 2025
Associates Degree at Oklahoma State University Okmulgee
January 11, 2030 - December 17, 2025
Fine Art Training (two years) at Northeastern State University, Talequah, Oklahoma
January 11, 2030 - December 17, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Manufacturing, Wholesale & Distribution, Professional Services