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Hi, I’m Kate. I’m an experienced communications leader with proven expertise in stakeholder engagement, team leadership and strategic storytelling across a wide range of industries. I translate complex organisational changes into compelling narratives that engage communities and motivate teams, with a strong track record in crisis communications, digital content creation and executive-level strategic messaging. I also take and edit photos and video, do hair and make-up and have a commercial film production and advertising creative background.…Hi, I’m Kate. I’m an experienced communications leader with proven expertise in stakeholder engagement, team leadership and strategic storytelling across a wide range of industries. I translate complex organisational changes into compelling narratives that engage communities and motivate teams, with a strong track record in crisis communications, digital content creation and executive-level strategic messaging. I also take and edit photos and video, do hair and make-up and have a commercial film production and advertising creative background.

Kate Bailey

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Hi, I’m Kate. I’m an experienced communications leader with proven expertise in stakeholder engagement, team leadership and strategic storytelling across a wide range of industries. I translate complex organisational changes into compelling narratives that engage communities and motivate teams, with a strong track record in crisis communications, digital content creation and executive-level strategic messaging. I also take and edit photos and video, do hair and make-up and have a commercial film production and advertising creative background.…Hi, I’m Kate. I’m an experienced communications leader with proven expertise in stakeholder engagement, team leadership and strategic storytelling across a wide range of industries. I translate complex organisational changes into compelling narratives that engage communities and motivate teams, with a strong track record in crisis communications, digital content creation and executive-level strategic messaging. I also take and edit photos and video, do hair and make-up and have a commercial film production and advertising creative background.

Available to hire

Hi, I’m Kate. I’m an experienced communications leader with proven expertise in stakeholder engagement, team leadership and strategic storytelling across a wide range of industries. I translate complex organisational changes into compelling narratives that engage communities and motivate teams, with a strong track record in crisis communications, digital content creation and executive-level strategic messaging.

I also take and edit photos and video, do hair and make-up and have a commercial film production and advertising creative background.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Communications Lead at Farmlands Co-operative Society

June 1, 2025 - June 1, 2025

Lead and motivate communications team, delegating work activities and driving collaborative outcomes. Partner with CEO and senior leadership on governance communications and executive messaging. Develop and execute comprehensive communications strategies for organisational transformation initiatives. Manage complex stakeholder relationships from Board to grassroots. Collaborate with People and Culture, Sales, Project Office to engage and inform internal teams during change. Serve as primary communications lead during critical events. Support brand strategy development and embedding of organisational values.

External Communications Specialist at Farmlands Co-operative Society

March 1, 2023 - March 1, 2023

Communicated co-op services, changes, updates and announcements to customers to support understanding of organisational change. Collaborated with journalism and marketing teams to compile information and align company messaging. Ensured consistent brand messaging across external communications channels, leading to a strong brand identity. Oversaw Cyclone Gabrielle national response comms strategy and partnerships.

Senior Communications Specialist at Te Pūkenga

September 1, 2022 - September 1, 2022

Strategic communications for nationwide tertiary education sector transformation. Collaborated with internal stakeholders to prioritize Māori perspectives and cultural insights. Managed media relations including crisis communications, partnership announcements, and CEO communications. Created strategic communications plans across multiple work streams for sector-wide change. Partnered with subsidiaries, NZQA and TEC to co-produce change-oriented communications. Developed comprehensive communications and business development strategy proposals.

Communications Strategy Consultant at Various Clients

January 1, 2020 - January 1, 2020

Independent communications consulting across international markets. Developed communications strategies for Irish and international corporate clients. Created compelling corporate, B2B and consumer materials including crisis communications. Worked with VP Sales & Marketing teams and Corporate Communications Directors. Delivered high-quality photography and content for luxury hospitality sector.

Senior Copywriter at UMC Advertising (formerly FCB South)

January 1, 2008 - January 1, 2008

Creative campaigns for major corporate clients, developing advertising campaigns and strategic communications. Gained understanding of energy sector dynamics and community expectations. Created campaigns for University of Canterbury, Alfa Romeo, CHC City Council, Ngāi Tahu Property. Mentored junior creative staff and delivered freelance opportunities in Australia and New York.