Available to hire
Digital Marketing Specialist and Marketing Coordinator with 4.5+ years’ experience across SEO, paid media, analytics, and eCommerce growth. Based in Auckland, New Zealand, with hands-on expertise in Google Ads/Meta Ads, GA4/GTM tracking, conversion tracking, landing page optimisation, and performance reporting.
I bring a results-focused approach to building brand visibility, generating leads, and improving online sales efficiency through data-driven campaign testing, audience refinement, and technical/on-page SEO improvements. Experienced across industries including retail, education, and professional services, with strong tools capability across SEO platforms, ad platforms, and marketing automation.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Panjabi, Punjabi
Fluent
Hindi
Fluent
Work Experience
SEO & Paid Ads Specialist at IT Hub Advanced Digital
November 1, 2024 - November 1, 2025Delivered SEO and paid advertising execution, including on-page, technical, local SEO, and conversion optimisation. Conducted keyword research, meta/data-driven optimisation, content enhancement, internal linking, backlink support, and site audits. Implemented analytics and tracking with GA4, GTM, Google Search Console, and Looker Studio, including conversion tracking and performance reporting.
SEO & Paid Ads Specialist at I T Hub Advance
November 1, 2024 - November 1, 2025Delivered SEO and paid advertising support including on-page/technical/local SEO, AEO/GEO/AIO initiatives, keyword research, metadata optimisation, internal linking, and backlink support. Also handled Google Ads and Meta Ads campaign planning, testing, budget pacing, audience targeting, retargeting, and conversion tracking with GA4/GTM for performance reporting and optimisation.
Platform Lead - IT Hub Advanced Digital at IT Hub Advanced Digital, Auckland
November 1, 2024 - November 1, 2025Led digital growth initiatives across Shopify, SEO, paid media, and content; supported e-commerce performance and online visibility; coordinated campaigns and stakeholder teams.
Platform Lead at IT Hub Advanced Digital
August 1, 2024 - November 1, 2024Managed and led digital growth activities across platform channels, supporting Shopify, SEO, paid media, and content efforts to strengthen visibility, engagement, and online sales performance. Optimised Google Ads and Meta Ads campaigns using audience insights, campaign testing, landing page improvements, and ongoing performance analysis to improve efficiency and effectiveness.
Digital Marketing Specialist (contract) at Eagle Eye Limited
August 1, 2024 - November 1, 2024Supported digital marketing initiatives across SEO, paid ads, and analytics/tracking. Implemented conversion tracking, produced performance reports, and contributed to landing page and on-site improvements to increase search visibility and lead generation efficiency.
Platform Lead - IT Hub at I T Hub
August 1, 2024 - November 1, 2025Managed and led digital growth activity across SEO, paid media, and content for Shopify and eCommerce performance. Oversaw optimisation efforts including campaign structuring, landing page improvements, tracking/measurement, and ongoing performance analysis to improve visibility, engagement, and online sales.
Platform Lead - IT Hub at Advanced Digital
August 1, 2024 - November 30, 2025Led platform operations for IT Hub and drove digital growth initiatives, including Shopify, SEO, paid media, and content optimization to improve visibility and online performance. Coordinated cross-functional teams and stakeholder communications.
Social Media Director (Volunteer) at Maya Development Inc.
May 1, 2024 - April 30, 2025Directed social media strategy and content creation across multiple platforms, built a content team, and coordinated public-relations and digital engagement activities to boost awareness and community involvement.
Social Media Director (Volunteer) at May a Development Inc.
January 1, 2024 - January 1, 2025Volunteered to lead social media and digital presence initiatives, supporting engagement and content direction.
Digital Marketing Specialist at Karamjeet Rai
May 1, 2023 - April 1, 2024Worked as a Digital Marketing Specialist supporting marketing performance through SEO and paid media execution. Conducted campaign execution and optimisation, supported tracking and analytics (GA4/GTM), and improved website performance through technical SEO and on-site enhancements.
Digital Marketing Specialist (Contract) at Eagle Eye Limited
May 1, 2023 - April 30, 2024Led digital marketing campaigns across SEO, paid ads, content marketing, and website optimization; managed Google Ads and Meta Ads campaigns; developed content strategies and campaign planning; led LinkedIn, Facebook, Instagram and TikTok campaigns; improved conversions and traffic.
Marketing Coordinator (Maternity Cover) at Motion NZ Ltd
May 1, 2023 - April 30, 2024Managed marketing activities, customer engagement, and local business development. Supported digital campaigns across Google Ads and Meta Ads; created landing pages; contributed to a 40% sales increase. Helped establish The Hub Hornby as a top retail presence and supported growth initiatives for Pita Pit Hornby.
Digital Marketing Freelancer at Likе That, Ota go Sports, The Red Bow
January 1, 2022 - January 1, 2025Freelance digital marketing support including campaign execution and marketing asset creation across clients, supporting web, SEO, and promotional activities.
Digital Marketing Specialist at Ik Like That, Otago Sports, The Red Bow
January 1, 2022 - January 1, 2025Freelance digital marketing support across Google Ads and Performance Max structures, brand and donation-focused Search campaigns, keyword research/targeting refinement (including phrase match and negative keywords), and A/B testing. Helped drive lead generation and improved both paid and organic search potential through campaign and landing page recommendations.
SEO & Paid Ads Specialist at NZIE, Auckland
January 1, 2022 - January 1, 2024Managed on-page/technical SEO, local SEO and paid advertising; performed keyword research, metadata optimization, content optimization; used GA4, GTM, Looker Studio for analytics and reporting.
Digital Marketing Specialist (served as Business Manager till July 2022) at Pit a Pit
November 1, 2019 - April 1, 2024Increased sales by 40% and established top retail position in 'The Hub' (Hornby) and #1 spot in the food court. Managed multi-site operations, team management, customer service excellence, inventory control, and local business development initiatives. Generated leads via door-to-door marketing in industrial areas and identified new catering opportunities for schools and offices.
Supported digital marketing strategy and assisted with user experience improvements via website analysis and campaign recommendations. Helped optimise Google Ads campaigns across category-based, brand-based, dynamic, and Performance Max structures that generated 3,000+ conversions and 112,000 clicks. Improved keyword targeting through detailed research, phrase match refinement, negative keyword implementation, and A/B testing; contributed to Google Search campaigns for brand awareness and donation objectives.
Digital Marketing Specialist at The Hub Hornby / Pita Pit Hornby
November 1, 2019 - April 30, 2024Led digital marketing across Shopify, SEO, paid media, and content. Generated new business opportunities, improved online visibility and engagement, and supported e-commerce performance. Managed vendor relationships (Google Merchant Center) and implemented landing page improvements and A/B testing to drive conversions.
Retail Store Manager / Business Operations & Leadership at Pit a Pit
January 1, 2015 - January 1, 2019Managed multi-site operations including inventory control, customer service excellence, site operations, and local business development. Supported marketing and promotional activities to drive customer acquisition and sales growth; achieved significant retail sales improvements and met monthly/quarterly targets while maintaining compliance and operational standards.
Deputy Customer Service Manager at IndusInd Bank
January 1, 2014 - January 1, 2015Supported customer service operations and managed service excellence processes. (Specific duties beyond the summary were not fully detailed in the resume text.)
Financial Investment Manager at HDFC Life Insurance
January 1, 2012 - January 1, 2014Managed financial investment activities and supported client-focused insurance/business processes. (Specific details were not fully detailed in the resume text.)
Education
MBA in Marketing and Finance at Punjabi University, India
January 1, 2010 - December 31, 2012PG Diploma in Business Enterprise (Level 8) at NMIT, Nelson
January 1, 2015 - December 31, 2017Diploma in Digital Marketing (Level 7) at NZIE, Auckland
January 1, 2022 - December 31, 2024MBA in Marketing and Finance (Level 9) at Punjab University, India
January 1, 2010 - January 1, 2012PG Diploma in Business Enterprise (Level 8) at NMIT, Nelson
January 1, 2015 - January 1, 2017Diploma in Digital Marketing (Level 7) at NZI E
January 1, 2022 - January 1, 2024PG Diploma in Business Enterprise (Level 8) at NMIT
January 1, 2015 - January 1, 2017MBA in Marketing and Finance (Level 9) at Punjabi University, India
January 1, 2010 - January 1, 2012PG Diploma in Business Enterprise (Level 8) at NMIT, Nelson
January 1, 2015 - January 1, 2017Diploma in Digital Marketing (Level 7) at NZIE, Auckland
January 1, 2022 - January 1, 2024Qualifications
MBA in Marketing and Finance
January 1, 2010 - December 31, 2012PG Diploma in Digital Marketing (Level 7)
January 1, 2022 - December 31, 2024PG Diploma in Business Enterprise (Level 8)
January 1, 2015 - December 31, 2017Google Ads Certification
January 11, 2030 - June 23, 2026Google Analytics Certification
January 11, 2030 - June 23, 2026HubSpot Certification
January 11, 2030 - June 23, 2026Google Ads Search Certification
January 11, 2030 - July 30, 2026Google Ads Display Certification
January 11, 2030 - July 30, 2026Google Analytics Certification
January 11, 2030 - July 30, 2026HubSpot Social Media Marketing Certification
January 11, 2030 - July 30, 2026HubSpot SEO Certification
January 11, 2030 - July 30, 2026Google Ads Search Certification
January 11, 2030 - July 30, 2026Google Ads Display Certification
January 11, 2030 - July 30, 2026Google Analytics Certification
January 11, 2030 - July 30, 2026Google Ads Display Certification (listed in resume)
January 11, 2030 - July 30, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Education, Software & Internet, Financial Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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