Karamjeet Rai
Digital Marketing Specialist and Marketing Coordinator with 4.5+ years’ experience across SEO, paid media, analytics, and eCommerce growth.
About
Digital Marketing Specialist and Marketing Coordinator with 4.5+ years’ experience across SEO, paid media, analytics, and eCommerce growth. Based in Auckland, New Zealand, with hands-on expertise in Google Ads/Meta Ads, GA4/GTM tracking, conversion tracking, landing page optimisation, and performance reporting.
I bring a results-focused approach to building brand visibility, generating leads, and improving online sales efficiency through data-driven campaign testing, audience refinement, and technical/on-page SEO improvements. Experienced across industries including retail, education, and professional services, with strong tools capability across SEO platforms, ad platforms, and marketing automation.
- 13 years' experience
- Joined June 2026
Skills· 24
Languages
- EnglishFluent
- Panjabi, PunjabiFluent
- HindiFluent
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Education
- Software & Internet
- Financial Services
- Other
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Work experience· 20 roles
Delivered SEO and paid advertising execution, including on-page, technical, local SEO, and conversion optimisation. Conducted keyword research, meta/data-driven optimisation, content enhancement, internal linking, backlink support, and site audits. Implemented analytics and tracking with GA4, GTM, Google Search Console, and Looker Studio, including conversion tracking and performance reporting.
Delivered SEO and paid advertising support including on-page/technical/local SEO, AEO/GEO/AIO initiatives, keyword research, metadata optimisation, internal linking, and backlink support. Also handled Google Ads and Meta Ads campaign planning, testing, budget pacing, audience targeting, retargeting, and conversion tracking with GA4/GTM for performance reporting and optimisation.
Led digital growth initiatives across Shopify, SEO, paid media, and content; supported e-commerce performance and online visibility; coordinated campaigns and stakeholder teams.
Education· 10
Certifications and awards· 15
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