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A social media manager and strategists with nearly 10 years of experience growing social audiences and engagement. My experience includes but is not limited to building strategies including KPIs, leading a team, managing content creators, managing organic and paid strategies, content development, content deployment, community management, brand marketing, budget management, and consulting.…

Katherine Sousa

Social Media Manager, Content Creator, Community Manager, +2

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A social media manager and strategists with nearly 10 years of experience growing social audiences and engagement. My experience includes but is not limited to building strategies including KPIs, leading a team, managing content creators, managing organic and paid strategies, content development, content deployment, community management, brand marketing, budget management, and consulting.…

Available to hire

Toronto, Canada

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Social Media Manager at Corus Entertainment

January 1, 2023 - Present

Led a cross-functional team of 7+ social strategists, community managers, content creators, and paid specialists across lifestyle and entertainment brands. Owned social channels and strategy; developed cross-channel content pillars and KPIs; tracked performance and iterated strategy; built systems to improve efficiency and content quality; ideated and executed campaigns; managed 500K+ USD in paid and production budgets; mentored a growing team; collaborated with Sales, PR, Production, Marketing, Talent, Finance, Digital, and Streaming; maintained platform relationships and stayed up-to-date on best practices.

Social Media Strategist at Food Network Canada & HGTV Canada (Corus Entertainment)

January 1, 2021 - January 1, 2023

Oversaw social content calendars and KPIs; developed data-driven organic and paid social strategies; managed and executed branded campaigns to meet KPIs; analyzed campaigns and produced client reports highlighting wins and opportunities; created social strategies for network shows; collaborated with internal stakeholders across Marketing, Digital, Production, and Sales; assisted Community Manager with content deployment and engagement.

Social Media Manager at Mascot Brewery

January 1, 2018 - January 1, 2019

Managed social channels and digital communications; reported to CEO; created on-brand content for new product and menu launches; managed paid campaigns; launched social initiatives with coverage across media; built relationships with brand partners; contributed to strategy and execution.

Social Media Coordinator at Hello Fresh Canada

January 1, 2019 - January 1, 2021

Developed and managed social content calendars; produced social content; supported campaigns and content deployment; collaborated with editorial and marketing teams to align brand voice; contributed to creative briefs and content planning.

Content Creator, Photographer, Recipe Developer at Freelance

January 1, 2016 - Present

Grew and managed a community on YouTube, Instagram, and TikTok; shot and edited recipe videos and food content; wrote recipes and blog posts; built brand relationships and worked with brands on UGC content, photography, and recipe development.